PR and SEO expertise, for your industry
44 PR specialisms and 37 SEO specialisms, one page for every industry we cover. Each one names the journalists on that beat, the outlets that answer, and the angles that get replies.
Grouped by sector · PR 44 · SEO 37
The index
The expertise index: 81 specialist pages
Grouped by sector. Every page is a full brief on its market: who covers it, what we pitch, what it costs, and the numbers we sign against.
Money, property and law5 pages
Health and science4 pages
Consumer and lifestyle8 pages
Culture and sport3 pages
Industry and energy4 pages
The craft desks5 pages
Health and regulated markets5 pages
Local and hospitality6 pages
Sectors and services6 pages
Scale and reach4 pages
The craft desks3 pages
Before you call
What we already know about your industry
A generalist agency starts from a blank page the day you sign. A specialist desk walks in with the work already done: named journalists, warm threads, angles already tested in your category.
Journalists decide in one line whether you know their beat. A pitch that misreads the market gets deleted, and the sender gets remembered. That homework is how we walk in already briefed: see tech PR or technical SEO for what that depth looks like on one desk.
It is also why we can sign targets before kickoff. Because the outlets, angles and timelines in your category are known quantities, we put them in the agreement, and you get the agreed results or your money back. Receipts sit in the case studies.
Cross reference
Some industries need both desks
When a category is fought in the press and in search at once, both desks run it as one campaign: one media list, one report, shared attribution.
Every PR specialism links to its SEO sibling, and the other way round. The two desks share one team, on the capabilities page.
Receipts
What comes out of this work
The numbers behind these are at case studies and get featured in Forbes.
Not listed yet
If your industry is not listed yet
This index grows out of client work, not keyword lists. When a company arrives from a market not on this list, the first two weeks build the brief: a research sprint on the beat, a media list assembled by hand, angles tested against a first wave of pitches. By week three the campaign runs like any other desk here.
And if we study the category and cannot see a route to results we would put in writing, we say so before you pay. The guarantee makes wishful thinking expensive for us, which keeps that answer honest. Either way, you leave the call knowing where you stand. Start at contact us, or read who we are first.
Questions
Specialists, generalists, and this index
Anything else, email [email protected] and it comes back in 1 to 2 hours.
It starts with the media list. A specialist desk pitches journalists who already cover your category, so the outreach reads like a tip from inside the beat instead of a cold blast. Angles, proof points and timing all come from work in the same market, which is why replies come faster and coverage lands in outlets your buyers actually read.
No. The index covers the industries where our files run deepest, and it keeps growing. If yours is not listed, we build the brief before the campaign starts: a research sprint on the beat, a media list assembled by hand, and angles tested against a small first wave of pitches. If we cannot see a route to results we would sign for, we tell you before you pay.
Start where you lose buyers. If people find you and do not trust you, start with the PR page. If nobody finds you at all, start with the SEO page. Most companies past early stage need both, which is why the two desks here share one media list, one report and one team, and why every industry page links to its sibling.
Forbes campaigns are scoped and priced in writing before kickoff. SEO engagements typically run mid five figures to six figures annually, because meaningful movement takes six to twelve months of technical work, content and authority building. Scope and price are agreed in writing before kickoff, and the full detail sits on the pricing page.
Yes. Whatever the industry, placement targets, outlet tiers, timelines and deliverables go into the agreement before kickoff, and you get the agreed results or your money back. The one thing we never guarantee is a specific ranking position, because nobody owns those. We commit to qualified traffic, share of search and AI citations instead.
Next step
Your plan should have names in it
Tell us the category and what you want to be known for. You get back the journalists on your beat, the outlets that will take the call, the search terms worth owning, and the dates we are willing to sign. The agreed results or your money back.
Backed by a 100% guarantee: the agreed results or your money back