Media relations and tier one placements
Named reporters on their actual beat, worked from first pitch through briefing.
The fintech PR agency that puts a refund behind its placement targets
We pitch the reporters who cover payments, banking, lending, wealthtech, and insurtech every week, then aim that coverage at your rankings and at the AI answers where buyers and investors now build their shortlists. Outlet tiers, placement targets, and dates go in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
Settlementcoverage that clears, or the fee comes back
PendingSettled
Placement targets · signed before a dollar moves
Six placements
by T+90 · fintech trade tiers first, national desks next
The stakes
What a quiet year costs a company handling other people's money
Most teams shopping for a fintech PR agency have the harder half already done. The product clears compliance. Customers renew. A founder can hold a room. What is missing is anyone outside your sales calls saying so in public.
That gap has a price here specifically. You sell to people paid to find a reason to say no: a CFO moving treasury, a bank choosing a core provider, a risk committee that has to defend the decision later. Silence hands them the reason. Meanwhile a reporter writing about embedded finance quotes the same three founders again, your Series B deck leans on two trade mentions and a podcast, and a buyer asks ChatGPT which vendors handle open banking payouts and reads one answer that leaves you out.
Regulators, partner banks, institutional buyers, and the analysts your investors call all read the same short list of publications. Being absent from it is not a branding problem. It is a trust gap, and in fintech the trust gap is the sales cycle.
The work
What our fintech PR agency work covers
We build the scope backwards from deals you already closed: the publications those buyers named on calls, and the competitor currently sitting on the share of voice you want.
Fintech and financial services trade press
The titles a generalist firm has never opened: American Banker, PYMNTS, Tearsheet, Banking Dive, The Financial Brand, The Banker, FinTech Times, and Sifted.
Thought leadership and executive positioning
Bylined columns, contributed articles, executive Q&As, podcast bookings, and founder programs on LinkedIn. Institutional buyers trust people before they trust brands.
Funding and launch announcements
Seed through growth rounds, product launches, licences and charters, bank and card network partnerships, new markets, and acquisitions.
Original research and data stories
Anonymized transaction data, benchmark reports, and survey work shaped into a story an editor will defend in a news meeting.
Reactive commentary and newsjacking
Your experts placed inside stories reporters are already filing on rate decisions, enforcement actions, outages, and fraud waves.
Award entries and conference support
Money20/20, Finovate, and the regional circuits worked as a campaign instead of a scramble.
Crisis and reputation management
Breach disclosure, outage statements, and holding lines written before the reporter's email lands.
Digital PR, GEO, and measurement
Earned placements aimed at the pages that make you money, reported against your agreed targets.
Full menu at public relations services.
Insurtech
Insurtech PR agency work for carriers, MGAs, and brokers
Insurtech buys differently from the rest of fintech, so we run it as its own program rather than a footnote. A claims automation platform is not persuading consumers. It is persuading a carrier's COO, an underwriting lead at an MGA, and a broker network that replaces systems roughly never.
As your insurtech PR agency we pitch the insurance trade desks those buyers actually read, put your chief underwriting officer inside stories about pricing, catastrophe modeling, and claims fraud, and turn a loss ratio improvement into a data story with a headline in it. Property and casualty, health, life, reinsurance technology, and embedded insurance each get their own angle, because a story that lands with a carrier means nothing to a health plan.
The calendar
The moments we build fintech campaigns around
Coverage follows news, and fintech companies make more of it than they think. We build the calendar around a funding round, a licence or charter, a sponsor bank or card network partnership, a product launch, a SOC 2 or PCI DSS milestone, a GDPR ready rollout into Europe, an original data drop, an enforcement wave worth commenting on, a senior hire people recognize, and conference season. Three of those in the next twelve months is a program. None of them, and we will tell you on the first call instead of billing you to find out.
Cut-off times
Your first 90 days, week by week
T+7week one
Week one: everything gets written down.
We sit with your founders, product leads, and whoever owns compliance, then hand back a messaging framework, a share of voice read against named competitors, and the media list we intend to work. Outlet tiers, placement targets, timelines, and deliverables are signed before a dollar moves. We also pin down who approves a quote and how quickly, because a comment sitting in legal for six days is a cycle you lost.
T+21weeks two and three
Weeks two and three: the pitching opens.
Named journalists on their actual beat, plus reactive commentary fired into live stories the same week they break.
T+45days 30 to 45
Days 30 to 45: coverage starts landing.
Fintech and insurance trade titles come first, because that is where your buyers, your partner banks, and the analysts your investors call already spend their attention.
T+90day 90
Day 90: the tier one push, and a review you can argue with.
Business and national desks, executive bylines placed, and a scorecard read against the targets you signed rather than the activity we logged.
Every month after that: proactive pitching against the agreed list, a set number of bylines and reactive opportunities, an updated media list, and a report showing placements against target, share of voice, referring domains, branded search movement, and where AI engines name you. Our Forbes clients typically see a first opportunity within 4 to 8 weeks, which gives you a sense of pace.
AI answers
Getting named when someone asks AI who to trust with their money
Finance buyers stopped starting at Google. A treasurer asks ChatGPT which providers handle cross border payouts, a broker asks Perplexity who does claims automation well, and both read one answer naming three companies. Fourth place is not in the answer at all.
The mechanics are dull once you see them. An answer engine assembles that shortlist from sources it already crawls, from entity signals that agree with each other across the web, and from structured data stating plainly what you do and for whom. A feature in a financial trade title one of those models already reads is the strongest input you can hand it, and no link vendor can fake one. Which is the whole reason we refuse to split PR and search across two teams and two invoices. See AI SEO and search engine optimization, or pair this page with fintech SEO.
Why AceIt
Why hire AceIt as your fintech PR agency
Ask a fintech founder what went wrong with the last agency and the story barely changes. Twelve month retainer, a quarter lost to onboarding, then a report padded with syndicated reprints.
Transfer confirmationif we miss
100% refund- To
- your account
- Trigger
- what we committed to, not delivered on the timeline we committed to
- Written where
- the contract, not a slide
When you push, the excuses arrive ready made for this category: compliance was slow, the funding news was embargoed, reporters only wanted crypto that month. None of it is easy to argue with, so you renew or start over, and either way another year of your category's attention went to a competitor with a louder founder.
So we moved that risk to our side of the table. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Not one agency ranking for this search offers that. What the guarantee covers is the work and the deliverables you signed off, not a promise that a named reporter says yes on a named day. Drawing that line is what lets the refund live in a contract instead of on a slide.
The rest is easy enough to check. Nobody junior learns open banking on your budget here, because senior people run the account. Emails come back in 1 to 2 hours. And PR, SEO, and web sit in one Austin team, so a placement earned in March is still working on your rankings and your AI citations in September.
Receipts
The numbers behind the pitch
50+Forbes placements across 12+ industries
4,200+Visits one anonymized client turned a single feature into, with a 38% rise in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned
1M+Brand impressions Vezbi, a community super app, carried into its U.S. expansion on organic PR alone
Clients have been featured in
Start with the Forbes program, and on the campaign side, Vezbi. Clients have been featured in Bloomberg, Forbes, TechCrunch, VentureBeat, Wired, Inc., Fast Company, Entrepreneur, CIO, and Industry Dive.
The number
What fintech PR actually costs
Almost nobody competing for this search publishes a price. The one large firm that does hides its bands inside a contact form dropdown, where they run $15,000 to $25,000, $25,000 to $50,000, and $50,000 and up per month. Another top ranking page puts "how much does fintech PR cost" in a heading and then sends you elsewhere instead of answering.
AceItpublished, before you ask
Forbes campaigns priced in writing before kickoffPrograms pairing earned media with search run mid five figures to six figures annually against a 12 month roadmap.
Settled on the strategy call, in writingWe publish ours on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Programs pairing earned media with search run mid five figures to six figures annually against a 12 month roadmap. Project, retainer, and performance oriented models are all available, and scope and price are settled on the strategy call, in writing, before you commit a dollar.
The honest filter
Who this is built for, and who it is not
Approvedit fits
- Payments and card companies, banking infrastructure providers, lenders, and neobanks
- Wealthtech and regtech platforms, embedded finance and open banking players
- Insurtech carriers and MGAs
- Venture backed teams raising a round or preparing for an IPO
- Any finance brand treated as a vendor when it should be read as a category leader
Do not honornot this page
- A founder who wants American Banker promised by Friday
- A team buying on monthly rate alone
- A company whose entire news file is that it exists and raised money once
If your story is mostly token price, start at crypto PR instead. And if nobody internally can approve a quote inside 48 hours, fix that first. It will cost you more coverage than any agency choice will.
Questions
Asked before every fintech engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Most fintech PR retainers run between $8,000 and $50,000 a month, with boutique firms at the low end, specialist fintech shops commonly quoting $15,000 to $25,000, and large firms starting above $25,000. Our prices are published rather than buried in a form, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff, and programs pairing earned media with search run mid five figures to six figures annually. Scope and price are agreed in writing before kickoff.
A fintech PR agency earns coverage in the financial trade press, technology media, and business publications that a company's buyers, partner banks, regulators, and investors read. The work covers messaging and positioning, pitching named journalists, executive thought leadership and bylines, funding and launch announcements, original data stories, reactive commentary, crisis planning, and reporting tied to pipeline and share of voice rather than clip counts.
Because finance is bought on trust, and trust is built by outside validation rather than by your own website. Institutional buyers, partner banks, and risk committees screen vendors through the publications and analysts they already follow, and increasingly through AI answers built on that same coverage. Earned media is also durable: ads stop working the moment you stop paying, while authority compounds.
Insurtech PR is media and reputation work aimed at the insurance industry rather than at consumers broadly. The audience is carriers, MGAs, reinsurers, brokers, and claims teams, so the coverage that matters sits in insurance trade press and risk publications. Typical programs cover underwriting and claims automation stories, loss ratio data, catastrophe and pricing commentary, partnership news, and executive positioning for a chief underwriting officer.
Ask three questions. Can they name the reporters covering your specific corner, whether that is payments, lending, or property and casualty insurance. Will they put placement targets, outlet tiers, and timelines in writing before you pay. And what happens if they miss. Most firms answer the first question well and go quiet on the third. We answer it with a refund.
Coverage earned in the twelve to eighteen months before a listing builds the narrative that analysts, institutional investors, and reporters use later. It establishes category leadership, gets your executives quoted as authorities rather than vendors, and creates a searchable record that supports the valuation story. Communications rules tighten as a listing approaches, so we agree scope and timing with your counsel before anything is pitched.
Next step
Read the plan first, decide about the money second
Send your domain and the two competitors who keep getting quoted instead of you. Back comes the angles we would build, the fintech and insurtech desks we would pitch first, the date we expect your first placement, and the exact numbers we are willing to sign. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back