Media relations and product reviews
Media lists built by beat across gadget, smart home, wearables, audio, mobile, and AI hardware desks. Review unit logistics, hands on briefings, pitches written per journalist, and follow up worked by a person.
The consumer technology PR agency that puts a refund behind your launch window
We get your product into reviewers' hands, your founder into the launch day stories, and your name into the roundups shoppers read before they buy. Outlet tiers, placement targets, and dates are agreed in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
What's in the boxagreed before kickoff, packed with the units
SealedUnboxedThe stakes
What a launch nobody reviewed actually costs you
Most founders hiring a consumer technology PR agency have already paid for a quiet launch once. Tooling was committed a year ago. The first production run is sitting in a warehouse. Review units went out to a list somebody bought, and launch day arrived as a press release, a Product Hunt post, and silence.
The bill lands in several places at once. Amazon Best Sellers Rank never moves, so the marketplace stops showing your listing to anyone. The retail buyer asks what press you got last season and the honest answer is a link to your own blog. The Kickstarter stalls with eleven days left because nobody outside your email list knows the thing exists. Gift guides were written months before the holidays and closed before your pitch arrived. And when a shopper asks ChatGPT which smart home camera or pair of earbuds to buy, the answer names three brands that have been written about, not the one that built the better device.
Quick start guide
The consumer tech PR work we run
Every scope starts from your ship date, your bill of materials, the retailers you want on board, and the desks that decide whether a gadget gets bought.
Launch and announcement PR
Embargoed briefings, exclusives, and a sequenced launch window so coverage lands in one cluster instead of trickling out for a year. Buzz before the announcement, velocity on day one, sustained coverage after.
Trade show and event PR
CES, MWC, IFA, GDC, Google I/O, and WWDC weeks: meeting schedules booked early, editor briefings and desksides, demo staging, and awards entries filed against deadlines that close months ahead of the show.
Thought leadership and executive positioning
Founder and CTO bylines, reactive commentary pitched into stories being written that week, analyst conversations, and podcast placements.
Creator and influencer relations
Seeding, unboxings, and paid partnerships that support the earned story rather than replacing it.
Crisis and reputation management
Recalls, safety issues, firmware failures, data breaches, and review bombing, with a response plan written before the reporter's email exists.
Digital PR, GEO, and reporting
Earned links pointed at the pages that sell, reported as placements against target, outlet relevance, referring domains, branded search movement, marketplace and App Store rank, and where AI answers now name you.
The full menu sits on public relations services.
The calendar
The categories and the calendar we work to
We run programs for smart home and connected devices, wearables and health tracking, audio, drones and robotics, consumer AI hardware, mobile apps, gaming hardware and peripherals, mobility and EV accessories, retail tech, and crowdfunded hardware from founders on their first round. For enterprise and developer facing products, start on tech PR instead.
Consumer tech runs on a calendar, and the calendar does not wait. CES sets the January news cycle and meeting slots fill in the autumn. IFA and the fall event run feed holiday coverage. Gift guides and buyer roundups are written and locked long before December. Reviewers need a working unit weeks ahead of any embargo lifting. Miss those dates and the story is not late, it is gone until next year.
Shipping labels
The 90 days around your ship date
Scope signed
Week one: the scope goes in writing.
Discovery with your founder and product lead, positioning against the two devices you keep losing to, a share of voice read, and a target media list by name. Outlet tiers, placement targets, dates, and deliverables are signed before the first invoice.
Units shipped
Weeks two and three: units and pitches go out.
Review samples to named writers on their beat, briefings booked, and reactive commentary pitched into stories already in progress.
Reviewed
Days 30 to 45: first coverage.
Category and gadget press usually land first. That is where early adopters live, and it is what national desks check before they take a new brand seriously.
Tier one, reviewed against target
Day 90: the tier one push and an honest review.
Consumer and business titles, roundup and gift guide inclusion, and a review against the signed targets, not a tally of pitches sent.
First Forbes opportunities on that program usually land inside 4 to 8 weeks.
AI answers
How coverage gets your device named inside AI answers
Buyers stopped starting at Google. They ask ChatGPT, Perplexity, Gemini, or Google AI Overviews which product to buy, and one answer names two or three. There is no page two, and no ad slot buys you in.
Generative engine optimization is less mysterious than it sounds. Models repeat what they can verify. That means editorial coverage in publications they already crawl, your brand and product names written consistently everywhere they appear, specs and pricing stated in structured data a machine can parse, and enough independent sources agreeing on the same facts that the model treats them as settled. A review in a technology title a model already reads is the strongest input available, and no link vendor manufactures one. That is why the press work and the search work are one program here. See AI SEO and SEO and GEO, and pair this with ecommerce SEO if your revenue runs through a cart.
Why AceIt
Why hire AceIt as your consumer technology PR agency
Look at what you are actually being asked to risk. Hardware money is spent before a single unit sells: tooling, certification, a production run, freight, and a ship date you cannot move. On top of that you are asked to sign a five figure monthly retainer, wait two quarters, and hope.
The downside · oursthe contract
Agreed results or your money backA single missed placementOne named reviewer's yes- The program you signed, on the timeline you signed
If the coverage never lands, the launch window closes with inventory aging in a warehouse, no press to show a retail buyer, no reviews for shoppers to find, and no authority feeding your rankings. The agency keeps the retainer. You keep the pallets.
So we take the downside instead. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. That covers the program you signed, not a single missed placement. We guarantee the work and the agreed deliverables rather than promising that one named reviewer says yes, because nobody honest sells you another person's decision. The promise is scoped. The refund is not.
Three more things that show up in the work. Senior people run your account, and none of them are learning the review cycle on your budget. Replies land in 1 to 2 hours, which counts most in the week an embargo is being negotiated. PR, SEO, and web come out of one Austin team, so a review that lands in March is still selling for you in September.
Receipts
The numbers behind the pitch
1M+Brand impressions Vezbi, a community super app, earned from targeted organic PR as it entered the U.S.
50+Placements the Forbes program has secured across 12+ industries, with most clients seeing a first opportunity within 4 to 8 weeks
4,200+Visits one feature alone gave an anonymized client, with a 38% rise in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned
Clients have been featured in
Also CNET, PCMag, Tech Advisor, Lifehacker, and Inside Retail.
Vezbi, a community super app, earned over 1 million brand impressions from targeted organic PR as it entered the U.S., the Vezbi case study. Across 12+ industries the Forbes program has secured 50+ placements, most clients see a first opportunity within 4 to 8 weeks, and one feature alone gave an anonymized client 4,200+ visits, a 38% rise in branded search, a DA 94 backlink, and 12 secondary pickups, more at case studies. Clients have been featured in CNET, PCMag, Wired, Ars Technica, TechCrunch, VentureBeat, Tech Advisor, Lifehacker, Mashable, Fast Company, Inside Retail, and Forbes.
The number
What a consumer technology PR agency costs
Most agencies on this search hide the number behind a form, so here is the market to judge any proposal against. Published monthly tiers across this category run from roughly $8,500 at the entry end to $35,000 and up for the largest programs, with common bands near $9,000, $13,500, and $18,000 a month, and enterprise budgets crossing $50,000 and $100,000 annually. Some firms sell by guaranteed feature count, typically 12 to 36 placements a year.
Ours sits on the page instead of arriving after three meetings, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Earned media and search bought together run mid five figures to six figures a year against a 12 month roadmap. Project based, retainer, and performance oriented models are all available, and the price goes in writing before kickoff. If you want to sanity check the return first, run your own numbers.
The honest filter
Who this launch program suits, and who it does not
Shipsit suits
It fits hardware and device brands with a ship date on the calendar, app and consumer AI companies with a real user story, crowdfunded products that need attention before the campaign clock runs out, and brands heading into CES or a retail buyer meeting who need press behind them. It also fits companies selling to both shoppers and businesses, where this program runs alongside B2B tech PR.
Does not shipit does not
It does not fit a brand that wants a named publication promised by Friday, a buyer choosing on monthly rate alone, or a product with no working unit to send. Reviewers need hardware that switches on, and coverage needs a story. If you have neither yet, we will say so on the call rather than bill you two quarters to reach the same answer.
Questions
Asked before every launch program
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A consumer tech PR agency earns media coverage for products people buy for themselves: gadgets, smart home devices, wearables, audio, apps, and consumer AI hardware. The work covers positioning and messaging, media lists and reporter pitching, review unit programs, launch and trade show PR, creator partnerships, crisis handling, and reporting. The goal is coverage that moves sales, search rankings, and retail confidence, not a folder of clippings.
Published rates in this category run from about $8,500 to $35,000 a month, with common tiers near $9,000, $13,500, and $18,000, and enterprise programs above $50,000 a year. Ours are published rather than quoted after three meetings. Forbes campaigns are scoped and priced in writing before kickoff, and programs pairing earned media with search run mid five figures to six figures annually across a 12 month roadmap.
Gadget and category coverage usually lands 30 to 45 days after kickoff, with national titles following. Reviews depend on when working units reach writers, and first Forbes opportunities typically open inside 4 to 8 weeks. The date you can hold us to is written into your scope before kickoff. Search and AI visibility built on that coverage takes 6 to 12 months, because authority compounds.
Usually it means paid placement dressed up as press, or a promise no agency can keep, since a reporter's decision is not theirs to sell. Our version is different and it is written down. Placement targets, outlet tiers, deliverables, and dates are agreed before kickoff, and if we do not deliver what we committed to on that timeline, you get your money back. The commitment covers the whole program.
Ours is editorial. A journalist decides the angle, writes the piece, and keeps the right to be critical, which is exactly why readers, retail buyers, and AI engines treat it as evidence. Sponsored content is advertising you paid to place, usually labeled, usually discounted by the reader, and worth far less as a trust signal. Both have uses. Only one earns you authority.
Coverage sends buying intent traffic in a short window, and both systems reward that. A review or roundup inclusion drives downloads that lift App Store and Google Play rank, and pledge velocity that pushes a crowdfunding campaign into the platform's own discovery feeds. It also gives strangers a third party reason to trust a product that does not exist yet. We report rank movement and pledge velocity alongside placements.
Next step
Get the launch plan before your ship date arrives
Send us your product page and your ship date, plus the two brands that keep getting reviewed instead of you. Back comes the angles we would build, the reviewers and titles we would pitch first, the date we expect first coverage, and the numbers we would sign. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back