Keyword research at spec level.
Part numbers, material grades, tolerances, finishes, and certification searches like ISO 9001 and AS9100, plus the RFQ intent modifiers that separate a browser from a buyer: custom, supplier, manufacturer, quote.
The manufacturing SEO agency judged on RFQs, not rankings screenshots
We run industrial SEO and earned media as one system, so the trade coverage we win also feeds the rankings engineers see when they search a material, a tolerance or a process. Targets, deliverables and dates go in writing before kickoff, behind a 100% guarantee.
The stakes
What invisibility during a spec search costs you
A manufacturing SEO agency earns its fee inside the ten minutes a design engineer spends searching before your name reaches a meeting.
They type a material grade, a tolerance, sometimes a competitor’s part number. Three suppliers come back, those three get the RFQ, and you never hear about the quote nobody asked you for.
That silence is expensive when one contract runs for years, and booth space costs more every season while reaching the same regional buyers. Meanwhile your catalog sits behind faceted navigation Google stopped crawling, your spec sheets are trapped in PDFs nobody indexed, and a distributor two states away outranks you for parts you actually make.
What it involves
What manufacturing SEO actually involves
Generalist agencies run a keyword tool and hand you “industrial supplier” at 90 searches a month. Buyers do not search that way.
Setup sheet · Manufacturing SEOSix tools, loaded in order
ToolOperationStatus
Loaded
Capability, application and industry pages.
One page per process you run, from CNC machining to injection molding to contract assembly, plus material guides and application pages for aerospace, medical devices and oil and gas.
Catalog and technical assets.
Part number pages, product category structure, faceted navigation and canonical control, spec sheet and PDF optimization so datasheets rank instead of hiding, and CAD file handling.
Technical SEO.
Core Web Vitals, crawl efficiency, indexation, redirect mapping when a catalog migrates, schema markup and structured data. Detail at our technical SEO page.
Authority and digital PR.
Editorial placements in the trade publications your buyers read, industry directory listings, trade show coverage, plus a backlink gap analysis against whoever outranks you. See our digital PR work.
Local visibility and attribution.
Google Business Profile per plant, NAP consistency, call and quote form tracking, and CRM reporting so every RFQ traces back to the page that produced it. More at our local SEO page.
AI answers
When the engineer asks an AI instead of Google
Ask ChatGPT for the best custom fabricator for a given alloy and it names two or three companies. Nobody scrolls to a fourth.
Getting into that answer is concrete work: entity rich capability pages stating plainly what you make and who you serve, structured data and answer blocks in the quotable form models reuse, consistent certification and location facts wherever they appear, and mentions in publications the models trust. Worth checking your robots file while you are at it. Plenty of industrial sites block the exact crawlers those answers are assembled from and never find out. More at our AI SEO page.
How it runs
How the engagement runs
Program · O0912Four blocks, run in order
CycleN010Discovery and baseline.
We crawl the site, pull twelve months of Search Console data, read your closed won quotes, and check where you appear in AI answers today.
Roadmap in writing.
Keyword map, page build list, technical fixes, outlet targets and dates, agreed before kickoff. You sign a scope, not a statement of intent.
Build and pitch.
Fixes shipped by our developers, capability pages written from interviews with your experts, journalists pitched by our PR team.
Review against quotes.
Monthly reporting on qualified organic traffic, share of search, AI citations and RFQ volume, plus a quarterly roadmap reset. We reply in 1 to 2 hours.
Why AceIt
Why hire AceIt as your manufacturing SEO agency
The honest question is not whose methodology sounds smartest. It is what happens if this fails.
Your sales cycle is long enough to hide a bad agency for a year: you fund a retainer through four quarters, collect a folder of reports, watch nothing move on the terms buyers actually type, and learn at renewal that a junior ran the account.
So we put the outcome in the contract. Deliverables, targets and dates are agreed before kickoff, and if we do not deliver what we committed to on the timeline we committed to, you get your money back. One thing we will not sell you is a ranking position, because nobody owns Google’s index and the agency promising you number one is misleading you. What the refund backs is measurable growth in qualified organic traffic, share of search and AI citations, plus every agreed deliverable landing on its date. Ask the rest of your shortlist to write that same paragraph. Either way, the people on your account here are senior and they answer inside 1 to 2 hours.
Contract review · the outcomeAgreed before kickoff
SignedDeliverableson their datesTargetsagreedDatesagreed
If we do not deliver what we committed toYou get your money back
Not soldA ranking positionnobody owns Google’s index
What the refund backsQualified organic trafficShare of searchAI citationsEvery deliverable on its date
Ask the rest of your shortlistto write that same paragraph
Senior peopleAnswer inside 1 to 2 hours
Proof
Proof with numbers attached
1M+Brand impressions for Vezbi during its U.S. expansion, every placement earned editorially
50+Forbes placements across 12 plus industries
4,200+Visits one feature produced for a client anonymized under NDA
DA 94Authority of the backlink it earned
Vezbi, a community super app, passed 1 million brand impressions during its U.S. expansion, and every placement behind that number was earned editorially rather than paid for. Our Forbes program has secured 50+ placements across 12+ industries, and one client anonymized under NDA saw 4,200+ visits, a 38% increase in branded search, a DA 94 backlink and 12 secondary pickups from a single feature. More case studies. Clients have been featured in Forbes, Bloomberg, Inc., Wired and Industry Dive.
Cost
What manufacturing SEO costs
Almost nobody in this category will put a number on a page, so here are the anchors to judge any proposal against.
Published rates run from roughly $480 a month at the budget end to $10,000 at the top, with hourly work at $100 to $250. Most serious industrial retainers land between $2,500 and $7,500 monthly.
Ours run mid five figures to six figures annually against a 12 month roadmap, because meaningful results take 6 to 12 months and we say so now rather than in month nine. Project, retainer and performance oriented models are priced on the strategy call. Detail at our pricing page and our SEO capability.
The fit
Who an industrial SEO agency engagement fits
An industrial SEO agency engagement should read like your capabilities statement, not a template. A job shop filling machine time needs capability pages and local visibility across a two hour drive. A distributor with 40,000 SKUs needs catalog architecture that scales, which overlaps with ecommerce SEO. An OEM selling to a procurement committee needs content that satisfies a technical evaluator, a quality manager and a CFO, which is B2B SEO work applied to industrial buyers. Metal fabricators, tool and die shops, plastics molders, contract manufacturers and MRO suppliers get scoped separately, because their buyers search separately.
Approved supplierit fits
A job shop filling machine time, a distributor whose catalog has to scale, an OEM selling to a committee, and the fabricators, molders, contract manufacturers and MRO suppliers whose buyers search separately: scoped to how each one is found, not to a template.
Not on the AVLnot a fit
It does not fit anyone wanting a guaranteed number one position, anyone needing RFQs inside 30 days, or anyone shopping on monthly rate alone. Cheap retainers are cheap because a junior does the work, and industrial content written by someone who never spoke to an engineer reads exactly like it.
Questions
Asked before every manufacturing SEO engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Manufacturing SEO gets your company found by engineers, procurement teams and distributors when they search. It covers keyword research at spec level, capability and application pages, part number and catalog optimization, technical fixes so the site can be crawled, trade publication authority, and reporting measured in quote requests.
Standard SEO chases volume. Industrial SEO chases a small set of the right searches, sometimes a few dozen a month, that map to contracts worth six or seven figures. Keywords come from part numbers, materials, tolerances and certifications, and the committee behind each search may take a year to decide.
Published rates run from about $480 a month at the budget end to $10,000 at the top, with hourly work at $100 to $250. Most credible industrial retainers sit between $2,500 and $7,500 monthly. Ours run mid five figures to six figures annually, agreed in writing and backed by a 100% guarantee.
Expect early movement in 60 to 90 days and compounding results between months 6 and 12, which is why we plan against a 12 month roadmap. Technical fixes and neglected catalog pages lift qualified traffic sooner, and digital PR placements land sooner still. Attributed RFQ growth takes longest, because procurement is slow.
Yes, and it is often the fastest win available. We build indexable part number and product pages, control faceted navigation so the catalog stops generating duplicate URLs, mark up specifications with structured data, and make spec sheets and drawings crawlable so they rank instead of sitting behind a download gate.
For most manufacturers it is the strongest channel available, because organic search reaches buyers at the moment they are specifying a solution rather than months later at a trade show. A booth stops working when the hall empties and an ad stops the day the card declines. A capability page that ranks keeps pulling RFQs after the invoice clears. We measure it in quote requests, tracked calls and revenue, not sessions.
Next step
See the RFQs you are currently missing
Send us your domain and two competitors you keep losing quotes to. We come back with the spec level searches you are absent from, where AI answers name them instead of you, the coverage we would pitch first, and what we would commit to in writing. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back