Legal keyword research.
Practice area by practice area, jurisdiction by jurisdiction, filtered to terms that produce case leads, not law students.
Law firm SEO agency that agrees the result before you pay for it
Every law firm SEO agency will show you a traffic chart. Almost none will say what happens if it never turns into signed cases. We agree the targets first, put them in writing, and refund you if we miss them.
The stakes
What it costs a firm to be invisible on Google
Someone gets rear ended on the interstate. Within the hour they are typing “car accident lawyer near me”, tapping a map listing, and booking the free consultation.
The case is gone. Not to a better lawyer, to a better indexed one.
The math in legal marketing is brutal. Legal keywords carry some of the highest costs per click anywhere, $100 to $670 and up on terms like “San Antonio car wreck attorney”, while one signed personal injury case can be worth six figures. That is why every firm in your county is bidding, and why organic is the only channel that keeps working after you stop paying.
The deliverables
What a law firm SEO agency should actually deliver
Practice area and location pages.
One page per service and per city you genuinely serve, written for the claimant and checked against your state bar advertising rules before it goes live.
Technical SEO.
Crawlability, indexation, site architecture, internal linking, Core Web Vitals, and Attorney, LegalService and FAQPage schema so search engines read your firm as an entity.
Local SEO and the map pack.
Google Business Profile optimization, categories, service areas, review generation and response, and NAP consistency across Avvo, Justia, FindLaw, Super Lawyers, and your state bar listing.
Authority and links.
Editorial placements in real publications, not directory filler. More below.
Intake and attribution.
CallRail call tracking, form tracking, and GA4 reporting that ends at consultations booked and cases signed.
The first 90 days
The first 90 days
Weeks 1 to 2.
Technical audit, competitor gap analysis in Ahrefs and Semrush, a keyword map by practice area and jurisdiction, and a baseline on every term we agree to be judged on.
Weeks 3 to 6.
Fixes shipped, Google Business Profile rebuilt, priority practice area and location pages written and reviewed for bar compliance, schema deployed.
Weeks 7 to 12.
Press placements, editorial links, review velocity, and reporting measured in calls rather than impressions. Then quarterly reviews against the targets in your contract.
Authority
Why a PR agency beats a pure lawyer SEO company
Every lawyer SEO company on your shortlist sells digital PR as a line item on a link building invoice. We run it as an actual practice.
That gap matters more in legal than anywhere else. Google classifies legal content as Your Money or Your Life, so it is graded hardest on experience, expertise, authoritativeness and trust. A guest post on a blog nobody reads moves none of those. Attorneys quoted in the trade press on a mass tort filing move all four, plus the link profile behind them.
We pitch the story and book the interview. You take the call. Our clients have been featured in Forbes, Entrepreneur, Bloomberg, USA Today Network, Inc., and Fast Company.
Clients have been featured in
AI answers
Getting your firm cited when the prospect asks AI
Prospects now open ChatGPT and ask which firm to call. Perplexity, Gemini, Bing Copilot and Google AI Overviews answer the same question, and none rank you the way ten blue links did.
They retrieve entities they can verify: one consistent name, address and phone across every legal directory, structured data stating which practice areas you handle and where, original material worth quoting such as your own settlement data, and mentions in publications the model already trusts. Generative engine optimization is that same authority work aimed at a new surface, so we never bill it separately.
The cost
What law firm SEO costs
Market rates run $2,000 to $6,000 a month for one practice area in one city, $6,000 to $12,000 for a full market, and $12,000 to $60,000 for multi practice or national programs. Anything under $2,000 buys bulk content the next core update deletes.
Our numbers are published at the pricing page, and every deliverable is priced before you approve it.
Why AceIt
Why AceIt is the attorney SEO agency to hand this to
The fear is never the retainer.
Two limits, up frontthey make the guarantee credible
1
No ranking positionnobody owns Google’s index
2
Our work, never your casesattorney advertising rules
Refund behind eachQualified organic trafficShare of searchMap pack visibilityTracked consultationsAI citations
It is month nine: $90,000 spent, a folder of PDFs nobody opened, a traffic line that climbed while the phones stayed quiet, and six months still to run on the contract. Every managing partner shopping agencies has lived that or heard it at a bar association dinner.
So we put it in the agreement instead. Targets, deliverables and timelines are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Read the fine print on the other proposals in your folder and you will find the opposite promise, stated plainly: results cannot be guaranteed.
Two limits, up front, because they make the guarantee credible. We will not guarantee a ranking position, since nobody owns Google’s index and any agency selling you position one is misleading you. And the refund covers our work, never your cases. Outcome promises about your representation are prohibited under attorney advertising rules, and an agency that does not know that should not draft your practice area pages.
What we commit to is qualified organic traffic, share of search on terms that produce case leads, map pack visibility where we target, tracked consultations, and citations inside AI answers. Senior people on every account, no junior account managers, replies in 1 to 2 hours.
Proof
Proof before you sign anything
4,200+Visits one feature for a client anonymized under NDA returned
38%Lift in branded search after that feature
DA 94Authority of the backlink it earned
8wksUpper end of the typical wait for a first Forbes opportunity, 4 to 8 weeks
The campaign we can put the clearest numbers on is Vezbi, a community super app that cleared 1 million brand impressions expanding into the U.S., on organic PR alone, the Vezbi case study. Our Forbes campaign has secured 50+ placements across 12+ industries, first opportunity typically inside 4 to 8 weeks, and one feature for a client anonymized under NDA returned 4,200+ visits, a 38% lift in branded search, and a DA 94 backlink. More at case studies.
The fit
The firms we take on
Signedwe take on
Solo practitioners and boutique firms that want a predictable caseload instead of referral roulette. Small and midsize firms fighting two or three rivals for one metro. Multi location and national practices in personal injury, criminal defense, family law, immigration, employment, estate planning, workers compensation, and medical malpractice. Model the return in the ROAS calculator.
Unsignedit does not fit
It does not fit a firm expecting a guaranteed top position next month, one unwilling to have an attorney review content, or one buying on price alone. Other regulated markets we work in: healthcare SEO and small business SEO.
Questions
Asked before every law firm SEO engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Most firms pay $2,000 to $6,000 a month for one practice area in one city, $6,000 to $12,000 for a full market, and $12,000 to $60,000 for national programs. The common range is $5,000 to $15,000. Price tracks competition and case value. Ours is published, and every agreed target is backed by a refund.
Expect 3 to 6 months for movement on realistic terms and 6 to 12 months for meaningful case flow, longer in saturated personal injury markets. Technical fixes and Google Business Profile work often lift map pack visibility inside 90 days. Miss the timeline we agreed and you get your money back.
SEO for lawyers is graded harder. Google treats legal content as Your Money or Your Life, weighing experience, expertise, authoritativeness and trust more heavily than elsewhere. Add state bar advertising rules on every page, directories like Avvo and Justia in the citation mix, and clicks over $100, and generic strategy stops working.
Yes, by narrowing the fight. A solo practitioner will not outrank a national firm for “personal injury lawyer”, but can own the city, the suburb and the case type: bilingual DUI defense, nursing home neglect claims, a visa denial appeal. Those terms convert better anyway, because the searcher already knows what they need.
PPC buys case leads immediately at $100 to $670 a click and stops the moment the budget does. SEO compounds and lowers your cost per case over time, but takes months to build. Most firms run both, funding Google Ads and Local Services Ads while organic rankings mature.
Yes, and it is now its own discipline. AI engines cite sources they can verify, so consistent directory data, Attorney and LegalService schema, original material worth quoting, and genuine press coverage decide whether your firm appears inside an answer. A firm invisible in generative engine optimization loses prospects who never reach a results page.
Next step
Find out what is keeping your firm off page one
Send your firm name, your practice areas, the cities you serve, and the three firms outranking you. You get a reply in 1 to 2 hours with the terms you should be winning and what we would fix first. Targets go in writing, backed by a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back