Public Relations Built to Perform

Tier-one press coverage, earned every month — and engineered to build buyer trust, search authority, and AI visibility. Backed by a 100% guarantee-or-refund policy most agencies won’t put in writing.

Our clients have been featured in

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Audience reach on campaigns
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Brand impressions driven by strategic PR
and organic media placements
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Guarantee-or-refund policy
on every engagement

PR has changed. Most agencies are still counting clippings.

The old playbook — press-release blasts, pay-to-play placements, impressions-only reporting — doesn’t move buyers anymore. Newsrooms are leaner, inboxes are brutal, and your prospects can smell a sponsored post from the headline.

Coverage is no longer just publicity. It’s the raw material buyers, Google, and AI engines all use to decide who to trust.

The question most agencies can’t answer

They can send you a hit report, an impressions estimate, and an ad-value equivalent…

but they can’t tell you what the coverage actually did.

One placement. Three payoffs.

We don’t treat a feature story as the finish line. Every placement we earn is engineered to keep working long after it publishes — in the three places your growth actually depends on.

PAYOFF 01

Buyer trust

Prospects check you out before they ever book a call. Tier-one coverage answers the credibility question before your sales team has to.

PAYOFF 02

Search authority

Every editorial feature is a high-authority backlink and an E-E-A-T signal — the link profile most SEO agencies try to manufacture, earned as a byproduct.

PAYOFF 03

AI citations

ChatGPT, Perplexity, and Google’s AI Overviews cite the publications we place you in. Earned media is how your brand becomes part of the answer.

Ads stop working the moment you stop paying. Earned authority compounds.

A full-service earned media program

No junior account managers learning on your retainer. Senior PR strategists working stories your market actually wants to read — and journalists actually want to write.

01Media relations and tier-one placements

Proactive story development and pitching through real journalist relationships — with placements landing every month in the national, business, and trade outlets your buyers already read.

02Thought leadership and executive positioning

Bylines, expert commentary, podcast tours, and award submissions that turn your founders and executives into the voices journalists call first when your category is in the news.

03Launch and announcement PR

Product launches, funding rounds, and company milestones — embargoes, exclusives, and the rollout strategy that makes one news moment travel across dozens of outlets.

04Crisis and reputation management

Rapid-response counsel, holding statements, media training, and the narrative control that protects what you’ve built when it matters most.

05Digital PR for SEO and GEO

Placements engineered as high-authority backlinks and AI-citable brand mentions, feeding directly into our SEO and GEO programs — or into whatever search team you already have.

06Measurement and reporting

Share of voice, referral traffic, branded search lift, backlink authority, AI citation tracking, and pipeline influence — reported monthly, in plain English.

Scoped to an outcome, not an output.

This is AceIt Outcome Marketing. Every engagement starts with one question — “How might we achieve your ideal business outcome among your target audience?” — and the story, the target list, and the media strategy are built backward from your answer.

The deliverables flex to the goal:

Feature stories Founder profiles Expert commentary Bylines Podcast tours Broadcast Awards
01

Launch something big

New product, new market, new round — we build the announcement moment and the coverage runway around it.

02

Own your category narrative

A consistent tier-one presence that makes your brand the default expert journalists quote and buyers shortlist.

03

Raise, exit, or get acquired

The press profile investors and acquirers check before the first meeting — built deliberately, not accidentally.

04

Protect your reputation

Crisis preparedness and rapid response that keeps one bad news cycle from undoing years of work.

0 guaranteed

Placement targets, timelines, and deliverables agreed up front — and backed by our 100% guarantee-or-refund policy. If we don’t deliver what we committed to, on the timeline we committed to, you get your money back.

From kickoff to coverage in weeks, not quarters.

Here’s how a typical engagement unfolds.

Phase 1 · Weeks 1–2

Narrative and positioning

Messaging audit, story mining, competitive coverage analysis, and angle development. We find the stories inside your business that journalists actually want — then define the narrative you can credibly own.

Phase 2 · Weeks 2–4

Press kit and pitching

Bios, boilerplates, data assets, and a tiered target media list. Then the first pitches go out — personalized, angle-led, and matched to the reporters who cover your space.

Phase 3 · Month 1–2

First placements land

Early wins build momentum with journalists and give your team coverage to work with. Every placement gets recycled — into sales decks, social proof, backlinks, and AI-citable mentions.

Phase 4 · Ongoing

Compounding coverage

Monthly placements, newsjacking on live stories, quarterly narrative reviews, and reporting that ties coverage to share of voice, search lift, and pipeline — so you always know what your reputation is earning you.

PR across the categories we know

We bring working journalist relationships and deep story instincts across the verticals where earned media moves the needle most.

B2B and SaaSHealthcare and HealthTechTechnology and Retail TechE-commerce and Consumer GoodsB2B and SaaSHealthcare and HealthTechTechnology and Retail TechE-commerce and Consumer Goods
EntertainmentFashion and BeautyFood and BeverageManufacturingEntertainmentFashion and BeautyFood and BeverageManufacturing

If your category isn’t listed and you’re still reading, the answer is probably still yes — reach out.

FAQs

Faster than the industry norm — slow response times and project delays are exactly what AceIt was built to fix. Your timeline is agreed before kickoff and guaranteed, first placements typically land within the first month or two once positioning and pitching are underway, and momentum compounds from there: journalists who covered you once become warm contacts, and each story makes the next pitch easier.

Yes — and it’s one of the biggest reasons clients choose AceIt. The PR industry is notorious for open-ended retainers with no guarantees and no refunds. We built the agency to be the opposite: placement targets, outlet tiers, and timelines are agreed up front, and every engagement is backed by our 100% guarantee-or-refund policy. If we don’t deliver what we committed to, you get your money back.

Earned. We pitch real stories to real journalists, and coverage runs because it’s worth covering. Sponsored and contributed placements can be layered in when they serve a specific goal — but they’re always disclosed to you, never passed off as earned, and never the core of the program.

It depends on your story and category — that’s an honest answer you should expect from any agency. Our clients have been featured in Forbes, Entrepreneur, TechCrunch, USA Today Network, CNET, Mashable, VentureBeat, Variety, Elle, Glamour, WWD, Daily Mail, Men’s Journal, Muscle & Fitness, and OK! Magazine, among others. On the strategy call we’ll tell you which outlets are realistic for you and which aren’t.

Placements and outlet tier are the starting point, not the finish line. We also track share of voice against competitors, referral traffic, branded search lift, backlink authority gained, AI citation share in tools like ChatGPT and Perplexity, and — where your CRM allows — pipeline influenced by coverage. If a metric doesn’t connect to a business outcome, we don’t pad reports with it.

We offer flexible structures — project-based, retainer, and performance-oriented models — scoped to your placement targets, industries, and how much of the stack you engage: PR alone, or PR feeding SEO and GEO. Whatever the structure, the deliverables and timeline are agreed up front and covered by the same guarantee-or-refund policy. Clear scope and pricing on the strategy call, no surprise line items ever.

No — PR stands on its own, and many clients start there. But the two compound: every placement we earn is also a high-authority backlink and an AI-citable mention. Clients who pair PR with our SEO and GEO programs get more out of the same coverage, which is why many expand after seeing the first quarter’s results.

Ready for coverage that shows up in pipeline?

Book a strategy call. We’ll come back with a candid read on your story, the outlets it belongs in, and clear placement targets — backed by our 100% guarantee-or-refund policy. And we respond in hours, not days.