We pitch the trade press and business media your buying committee actually reads, then turn that coverage into search visibility and citations inside AI answers. Outlet tiers, placement targets, and dates are agreed before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
The stakes
Most teams shopping for a B2B PR agency are not short of activity. They are short of evidence. You sell something a technical evaluator has to be walked through, to a buying committee you never all meet, across a cycle long enough that a failing program stays hidden for three quarters.
That is the trap. Nothing screams when B2B PR underperforms. The invoice clears in January, and by June you have a coverage folder and a deck about share of voice. Procurement still asks who else does this. A rival with a weaker product gets quoted in every trade publication your buyers read, so their name reaches the meeting before your rep does. Ask ChatGPT which vendors in your category are worth a call and the answer names three companies, none of them yours.
The work
Every scope starts from your closed won deals, the publications your buyers name on sales calls, and whoever owns the share of voice you want.
We build the media list, write the pitch, and work the follow up with named reporters on their beat. Trade publications, industry newsletters, and national business desks, in the order that matters to your pipeline.
Bylined articles, contributed columns, reactive expert commentary, CEO profiling, and executive LinkedIn campaigns. B2B buyers trust people before they trust brands, so we put a named human in front of the logo.
Funding rounds, products, partnerships, senior hires, and research reports, sequenced so coverage lands in a cluster instead of dribbling out across a year.
Surveys, proprietary datasets, and trend reports shaped into a story an editor will defend in a news meeting, because "we exist" has never been a pitch.
Rapid response, holding statements, and a plan that exists before the reporter's email does.
Earned placements aimed at the pages that make you money, reported as placements against target, outlet relevance, referring domains, branded search movement, and where AI answers now name you.
Full menu at public relations services.
The desks
A reporter covering enterprise software will not take a pitch from someone who learned the category last Tuesday, and a CISO can smell a writer who has never sat through a security review.
So the work runs on desks, each with its own media list and its own page. Our Forbes program alone has run across 12+ industries.
The process
Discovery with your founders and subject matter experts, a messaging framework, a competitive share of voice read, and a target list. Outlet tiers, placement targets, timelines, and deliverables are signed before any money moves.
Outreach to named journalists on their beat, plus reactive commentary pitched into stories already being written that week.
Trade and industry press usually land first, because that is where your buyers live and where credibility compounds fastest.
Business and national desks, executive bylines placed, and a review against the targets you signed rather than the activity we logged.
Most Forbes clients see a first opportunity within 4 to 8 weeks, which gives you a sense of pace. See get featured in Forbes.
The shortlist
Your buyers stopped starting at Google. They ask ChatGPT, Perplexity, or Gemini which vendors handle their problem, and a zero click answer names two or three. Fourth place does not exist.
Generative engine optimization is a plain idea buried under jargon everywhere else on this results page. Models repeat what they can verify: publications they already trust, consistent entity signals across your site and the wider web, and structured data stating what you sell and who you serve.
Earned coverage in a trade publication a model already crawls is the strongest input available, and no link vendor manufactures it. That is why PR and search run as one team here rather than two invoices blaming each other. See AI SEO agency and search engine optimization.
Why AceIt
Every agency competing for this search asks the same thing of you: commit a five figure monthly retainer, wait, and hope. In B2B that gamble is worse than it looks, because your own sales cycle gives the agency cover.
Coverage thin? Pipeline takes nine months anyway. Nothing ranking? Enterprise search is slow. By the time the numbers are undeniable you have burned a year and two budget cycles proving a negative, and all you can show the board is a spreadsheet of mentions.
You pay monthly whether coverage lands or not, and the refund clause does not exist.
Miss the agreed targets on the agreed timeline and you get your money back.
So we moved that risk to our side of the table. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. We guarantee the work and the agreed deliverables rather than promising that one named reporter says yes, because no ethical agency sells you another person's decision. That scoping is what makes the refund credible, and it never softens it.
Three more things to test any shortlist against. Senior people run your account, with no junior account managers learning your category on your budget. Replies land in 1 to 2 hours, not next Thursday. And PR, SEO, and web sit in one team out of Austin. More at who we are.
Receipts
Clients have been featured in Forbes, TechCrunch, VentureBeat, Bloomberg, Wired, Inc., CIO, Adweek, Industry Dive, and Entrepreneur. More at case studies and Vezbi.
The number
Not one of the agency pages competing for this search publishes a price, so here are the bands to judge any proposal against.
Month to month deals cost 10% to 20% more than a 12 month commitment. Building it in house runs about $75,000 in salary for one press officer plus roughly $15,000 a year for media databases such as Muck Rack or Cision, and one person cannot pitch, write, and report at once.
Ours works differently. We price placements individually instead of billing for a month of effort, so you approve the outlet, the position, and the price before money moves. Every price is printed on the pricing page.
Forbes campaigns are scoped and priced in writing before kickoff. Programs pairing earned media with search run mid five figures to six figures annually against a 12 month roadmap. Project, retainer, and performance oriented models are all available, and price is settled on the strategy call.
The honest filter
If search is part of the same problem, pair this with B2B SEO or SaaS SEO.
Coverage needs a story. If you do not have one yet, we will say so on the call rather than bill you for six months to reach the same conclusion.
Questions
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A B2B PR agency earns coverage in the trade publications, industry newsletters, and business media that a company's buyers, partners, and investors read. The work covers messaging and narrative development, media lists and journalist pitching, thought leadership and executive bylines, launch and funding announcements, crisis planning, and reporting. Because the audience is a small buying committee rather than a mass market, relevance beats raw reach.
Boutique B2B firms charge roughly $3,000 to $7,500 a month, mid size firms $10,000 to $25,000, and national firms $25,000 and up, with specialist B2B shops commonly quoting $12,000 to $20,000 a month. We price placements individually instead, so you approve the outlet and the price before spending. Forbes campaigns are scoped and priced in writing before kickoff, and combined PR and search programs run mid five figures to six figures annually. See pricing.
Consumer PR chases reach, because any reader might buy today. B2B public relations chases the right few hundred people: the buying committee, the analysts who brief them, and the procurement team that checks them. That means trade press over tabloids, bylined expertise over stunts, and success measured in qualified leads, sales cycle length, and pipeline influence rather than impressions alone.
Yes, though indirectly and on a delay. PR shortens the trust stage of a long sales cycle rather than filling a form today. Coverage gives your rep something credible to send, gives a skeptical committee third party validation, lifts branded search, and gets you named in the AI answers buyers use to build shortlists. Track branded search volume, direct traffic, inbound inquiries, and deal velocity.
It depends on who touches the work. Large firms buy you scale, global offices, and a name your board recognizes, then often hand the account to junior staff. A boutique gives you senior attention and faster replies with less bench depth. Ask both the same two questions: who personally writes and sends the pitches, and what happens to your money if the agreed targets are missed.
Against outcomes agreed before kickoff, never against a hit report. We measure trade and tier one placements versus the targets in your scope, outlet relevance to your buyers, share of voice against named competitors, referring domains and keyword movement on the pages we aimed coverage at, branded search lift, citations in AI answers, and inbound inquiries. A clipping count is activity, not a result.
Next step
Send us your domain and the two competitors who keep getting quoted instead of you. You get back the story angles we would build, the publications we would pitch first, the timeline to first placement, and the numbers we would put in writing.
Backed by a 100% guarantee: the agreed results or your money back
