Real estate media relations and tier one placements
Named reporters at the property trades, the business desks above them, and the design titles that make a residence desirable.
The real estate PR agency that agrees your coverage targets in writing and refunds you if we miss
We pitch the reporters at The Real Deal, Bisnow, Commercial Observer, CoStar News, and Inman who your buyers, tenants, and capital partners actually read, then point that coverage at your rankings and at the AI answers people now use to choose a developer, a brokerage, or a platform. Outlet tiers, placement targets, and dates are agreed in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
Elevationpress per floor, before the gallery opens
The stakes
What staying invisible costs a real estate brand
Most companies shopping for a real estate PR agency are not short on product. The floor plans beat the tower two blocks over. The returns survive a lender's model. The software genuinely saves a property manager a day a week. None of it reaches the place the decision gets made, and the buyer, the tenant rep, or the institutional investor comparing three names has never read yours anywhere.
This industry runs on trust built in public. Sales velocity tracks how many people knew the name before the gallery opened. Capital partners run a search before the first meeting, and what comes back either supports your pitch or quietly undercuts it. Brokers quoted in Inman win listing appointments from sellers they have never met.
Then there is the part nobody budgets for. A hearing turns into organized opposition, NIMBY sentiment spreads faster than your entitlement timeline can absorb, and the only version of the project in print belongs to the group fighting it. Rates move, transaction volume drops, and the firms that kept talking through the slowdown are the ones still seeing deal flow when it returns.
Silence is a position here, and it is the wrong one.
The work
What our real estate PR agency work covers
Every scope starts from the audience that moves your revenue: buyers and tenants, institutional investors, brokers, city officials, or the operators buying your software.
New development and project PR
Preconstruction announcements, groundbreakings, topping out, sales launches, leasing milestones, grand openings, and the ribbon cutting, pitched as stories rather than mailed out as releases nobody opens.
Thought leadership and executive positioning
Bylines and expert commentary for your principals on what reporters already cover: housing supply, office conversions, construction and insurance costs, ESG and LEED certification, build to rent, and where AI is genuinely changing property operations.
Investor and transaction communications
Fund closes, acquisitions, dispositions, REIT announcements, and joint ventures, written for the analysts and institutional investors who read them.
Brokerage, team, and agent PR
Personal visibility for the people whose name sits on the sign, plus media training so the first live interview is not practice.
Crisis and community communications
Construction incidents, litigation, defaults, tenant disputes, zoning battles, and entitlement fights, with the holding statement written before the call comes.
Digital PR, GEO, and measurement
Earned links pointed at the pages that sell and lease, reported against the targets in your scope.
As a proptech PR agency, the job is differentsoftware sold into buildings
Software sold into buildings needs a different pitch than a condo tower. Working as a proptech PR agency, we sell the category before we sell the company: what breaks in leasing, underwriting, or property management today, what your platform changes, and which number proves it. That means funding announcements, launches tied to a real customer outcome, analyst and investor visibility, AI claims that survive a reporter's second question, and partnership news pitched to Propmodo, GlobeSt, CoStar News, TechCrunch, and Business Insider rather than blasted everywhere at once. Related work sits at B2B tech PR and AI PR.
The full menu sits at public relations services.
The list
The real estate media list your targets should be built from
Generalist shops pitch a leasing milestone to a consumer lifestyle desk, get silence, and call the sector hard to cover. Your list should read like your buyer's browser tabs.
Commercial and investment
The Real DealCommercial ObserverBisnowGlobeStCoStar NewsReal Estate Weekly
Residential and brokerage
Inman NewsMansion GlobalCurbedNew York Post real estate
Design and luxury
Architectural DigestRobb ReportThe shelter titles that make a residence aspirational
Business and finance desks
Wall Street JournalBloombergReutersFinancial TimesForbes real estate
Proptech and operations
PropmodoTechCrunchBusiness InsiderThe software trades your buyers subscribe to
Metro and local
The market titles that reach residents, city officials, and regional capital
Above the trades sit the outlets that make a company credible to a board, a lender, or a national buyer. Our clients have been featured in USA Today Network, Forbes, Bloomberg, Fast Company, Inc., Entrepreneur, TechCrunch, and the New York Post.
The sequence
PR at every stage of a project, and every stage of a platform
Coverage is not one announcement. It is a sequence, and each stage answers to a different audience.
Stage 01
Site control and entitlement
Community outreach, local media relationships, and a public case for the project before opposition writes one for you.
Stage 02
Groundbreaking and construction
Milestone stories, design angles, and partner announcements that keep the project in print through the quiet months.
Stage 03
Sales launch and lease up
Pricing and product stories, broker visibility, and design coverage aimed at buyer traffic and leasing velocity, not at your clipping folder.
Stage 04
Grand opening and stabilization
Openings, tenant announcements, awards submissions, and the results story that makes the next raise easier.
Stage 05
Ongoing authority
Market commentary, data your team already owns turned into a story reporters call about, and positioning that outlasts a single asset.
Platform companies climb the same ladder in a different order: category framing, funding, launch, customer proof, then market authority.
The roster
Who we work with
Developers and homebuilders across residential, multifamily, mixed use, and industrial
Commercial landlords, REITs, and real estate investment managers
Brokerages, teams, and individual agents
Property managers, operators, and coliving or student housing brands
Hospitality and short term rental operators
Proptech, construction technology, and real estate lending platforms
Self storage, senior living, and data center owners
The process
How the first 90 days run
Week one
The scope goes in writing
Discovery with your leadership and sales or leasing leads, a messaging framework a principal will not wince at, a share of voice read against the two competitors who keep getting quoted, and a target media list by asset class. Placement targets, outlet tiers, timelines, and deliverables are signed before any money moves.
Weeks two and three
Pitching starts
Named property reporters first, plus reactive commentary pitched into stories already running that week on rates, supply, conversions, and transaction volume.
Days 30 to 45
First coverage
The property trades and local business press land first, because that is where buyers, brokers, and capital partners read.
Day 90
National desks and an honest review
Tier one pitching, placed executive bylines, and a review against the targets you signed rather than the activity we logged.
Every month after that: proactive pitching against the agreed list, a set volume of bylines and reactive opportunities, and reporting on placements against target, share of voice, referring domains, branded search, and where AI engines name you. For pace, Forbes clients typically see a first opportunity within 4 to 8 weeks.
AI answers
Getting named when a buyer or an investor asks AI
Property research moved before most of this industry noticed. An investor asks ChatGPT which sponsors are active in Sun Belt multifamily. A COO asks Perplexity which lease management platforms handle retail. A relocating buyer asks Google's AI Overview which brokerages know a neighborhood. They read one answer and start calling from it. If a model cannot name you, you were never in the room when the room formed.
Models repeat what they can verify: coverage in publications they already crawl, consistent entity signals between your site and the property press, structured data stating what you build, own, or operate and for whom, and plain answers on your own pages. No link vendor manufactures a feature in The Real Deal. That is why earned media and search run as one team here, and why the same coverage lifts the pages you already rank on.
Why AceIt
Why hire AceIt as your real estate PR agency
The way this goes wrong is predictable. You sign a twelve month retainer during a launch window with an agency whose case studies are all consumer apps. The excuses arrive on schedule: the market is soft, editors are hard to reach, wait until the entitlement clears.
Written into the contract, not buried in an FAQ
Agreed results, or your money back
100% · the guarantee not one agency ranking for this term offers
So we moved the risk to our side of the table. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. We guarantee the work and the agreed deliverables rather than pretending anyone controls whether one named reporter says yes, and that honest scoping is what makes the refund credible.
Three more differences on this kind of account. Senior people run it, so nobody learns the difference between a lease up and a sell out on your budget. Replies land in 1 to 2 hours, which matters most on the morning a reporter calls about a stalled project. And PR, SEO, and web sit under one roof in Austin, so coverage feeds your rankings and the AI answers instead of dying in a monthly PDF.
Receipts
Proof with numbers attached
1M+Brand impressions Vezbi, a community super app, earned during its U.S. expansion, all of it on organic PR
50+Forbes placements secured across 12+ industries
4,200+Visits one anonymized client saw from a single feature, with a 38% lift in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned
The rest of the record sits at case studies and Vezbi.
The number
What a real estate PR agency costs
Almost nobody ranking for this term will tell you. It is a contact form and a discovery call, and you fill out five of them before a single number appears. One competitor in the top ten publishes rates, at $12,000 to $50,000 a month, which is honest and still leaves you guessing where in that spread you land.
We publish ours instead on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Programs pairing earned media with search run mid five figures to six figures annually against a 12 month roadmap.
Project based, retainer, and performance oriented models are all available, and the scope, the targets, and the price are settled on the strategy call and put in writing before you commit a dollar.
The honest filter
Who this fits, and who it does not
Breaks groundit fits
- Developers with a launch or a milestone on the calendar
- Brokerages competing on reputation rather than commission splits
- REITs and investment managers who need analysts and LPs to know the name
- Proptech companies whose category still needs explaining
No permitwe say so on the first call
- Anyone who wants a national feature promised by Friday
- Anyone shopping purely on monthly rate
- Anyone whose returns, sustainability claims, or occupancy numbers would not survive a reporter making two calls
If the story is not ready, we say so on the first call instead of billing you for a year to find out.
Questions
Asked before every real estate engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A real estate PR agency earns third party media coverage and credibility for developers, brokerages, landlords, REITs, property operators, and proptech companies. The work covers positioning and messaging, media relations with property reporters and business desks, project and transaction announcements, executive thought leadership, awards, media training, community and public affairs around zoning, and crisis communications when a project or a portfolio comes under scrutiny.
Our Forbes campaigns are scoped and priced in writing before kickoff, and programs pairing earned media with search run mid five figures to six figures a year at published prices. Everywhere else in this sector the number is hidden: only one firm on page one publishes rates, at $12,000 to $50,000 a month, and the rest route you to a contact form. Scope, targets, and price go in writing before kickoff, backed by our refund guarantee.
Expect first property trade and metro coverage inside 30 to 45 days, a steady pattern of placements and inbound requests by month 6, and category authority visible in search, share of voice, and AI answers between months 12 and 18. Sales and leasing cycles here run long, so coverage compounds rather than spikes. Your targets and dates are agreed before kickoff, so nobody argues about pace six months in.
By replacing a vacuum with a story. Opposition wins when it is the only organized voice, so we build the public case early: local reporters briefed with facts rather than a press release, residents and small businesses who benefit given a platform, jobs and tax numbers put in front of the people who show up to hearings, and your principal media trained before the hostile interview. Coverage does not overrule a council, but it changes what the room already believes.
Real estate PR sells a place: a building, a portfolio, a market position, pitched to property, design, and business reporters who care about pricing, capital, and neighborhoods. Proptech PR sells software into that industry, so it runs closer to B2B technology PR, with funding rounds, product launches, customer proof, and analyst attention. Many clients need both, which is why we run one media list across both audiences.
Not by clipping count. We report placements against the outlets and tiers agreed before kickoff, share of voice against your named competitors, referring domains and rankings on the pages that sell and lease, branded search volume, mentions inside AI answers, and inbound requests from buyers, brokers, tenants, or investors. Those targets are set in writing first, which is what makes the guarantee measurable.
Next step
See the coverage plan before you pay for any of it
Send us your site, your next three announcements, and the two competitors who keep getting quoted instead of you. You get back the angles we would build, the property titles we would pitch first, a timeline to first coverage, and the numbers we would put in writing. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back