We are the travel PR agency hotels, resorts, destinations, and hospitality groups hire to reach guests while the trip is still an idea, and to turn that coverage into rankings and citations inside AI trip planning answers. Outlets, placement targets, and dates are agreed before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
The stakes
Travel is the category where invisibility has a date attached to it. A suite that sits empty on a Tuesday in March cannot be sold twice in July. A destination that misses the spring planning window waits a year for the next one. The room, the seat, the sailing, the table: all of it expires on schedule whether anyone writes about you or not.
So the losses show up quietly. The booking platform takes its cut of reservations you never earned directly. Paid search costs more every season and stops the moment you stop paying. A travel editor writes the roundup of where to go next year, your competitor is in it, and nobody at your property knew the story was being reported.
Ask ChatGPT where to stay in your city for a long weekend and it names four properties. Yours is not one of them, and there is no ad slot that buys you in. Add it up at year end and it reads as occupancy you never recovered and a rate you had to discount to fill.
The category
A travel PR agency earns editorial coverage aimed at travelers while the trip is still an idea, not after the card has been charged. The work spans media relations, press trips, opening and launch campaigns, influencer and creator partnerships, crisis communications, and measurement that ties back to bookings.
The distinction inside the category matters more than most agencies admit. Tourism PR serves a destination: a tourism board, a DMO, or a convention and visitors bureau accountable for visitation across a whole region, on a seasonal calendar and often a public budget reviewed in front of a committee. Hospitality PR serves the property or the operator, where the scoreboard is occupancy, average rate, and direct bookings you keep the full margin on. Travel PR covers both, plus everyone in between: airlines, cruise lines, tour operators, villa portfolios, and booking platforms.
Same traveler, different newsrooms, different proof. We scope for the one you actually are.
The work
Every program starts from your occupancy calendar, your rate strategy, the openings and routes already locked in, and the publications your guests name when you ask them how they found you.
Media lists built by beat, pitches written per journalist, follow up worked by hand. Travel desks, destination features, hotel opening columns, culinary press, and the seasonal roundups planned months before they run.
Familiarization trip design, itinerary building, journalist and creator selection, hosting on the ground, and the follow up that turns a stay into published coverage.
Openings, renovations, new routes, new ships, new menus, sequenced so coverage lands together rather than trickling across a year.
Creator selection, gifting, media trips, and paid partnerships that support the earned story rather than replacing it.
Weather events, safety incidents, review storms, and cancellation waves, with holding statements and a response plan that exists before the reporter's email does.
Your GM, chef, or founder placed in trade press, including the MICE and meeting planner audiences that book your shoulder season.
Earned links pointed at the pages that take bookings, reported as placements against target, earned media value, referring domains, branded search movement, direct booking lift, and where AI answers now name you.
Full menu at public relations services.
Segment by segment
A travel editor can tell in one line whether you have ever worked the category. So we scope by segment rather than selling one template to everyone.
Openings, repositionings, and the steady coverage that fills midweek. As your hospitality PR agency we pair the press with the pages that convert the traffic.
Destination storytelling and visitation campaigns built around a seasonal calendar and reported in language a board will accept.
Villa portfolios, private islands, and safari camps, where luxury desks expect slower, relationship led pitching.
Chef positioning, menu launches, and food and beverage press, supported by local search.
Funding news, product launches, and category commentary for software selling into travel.
Route and itinerary launches, plus the crisis readiness the format demands.
The first quarter
Discovery with your owner, GM, or marketing lead, a messaging framework, a share of voice read against the properties you keep losing to, and a target media list. Outlets, placement targets, timelines, and deliverables are signed before any money moves.
Outreach to named writers on their beat, reactive commentary offered into stories being written that week, and a press trip calendar built around your softest dates rather than your busiest.
Trade and regional travel press move first, because that is where credibility compounds fastest and where meeting planners and tour operators already read.
Roundup inclusion, feature pitches out, and a read against the targets you signed rather than the activity we logged.
For pace, Forbes clients typically get a first opportunity inside 4 to 8 weeks.
AI answers
Trip planning moved. Travelers ask ChatGPT, Perplexity, or Gemini for the best boutique hotel in a city, and Google AI Overviews answers before a single blue link loads. One response names two or three options. Fourth place does not exist.
Getting into that answer comes down to what a model can check: titles it already crawls, details about your property that agree with each other everywhere you appear, and structured data stating what you are, where you are, and who you are for. An editorial feature in a travel publication those models already read is the strongest input available, and it is the one thing no link vendor can fabricate. So the search team and the media team here are the same people. Pair it with local search if guests find you by city.
Why AceIt
Travel prices the standard agency gamble worse than any other category, because your budget is seasonal and your inventory is perishable. You commit money in the quiet months to fill the busy ones.
Six months of vague reporting, a hit report padded with low authority reprints, and no movement in search means the booking window closed, the season ran at a discount, and there is nothing to put in front of an owner or a tourism board that funded it.
So we carry that risk instead of you. Outlet tiers, placement targets, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. The guarantee sits on the work and the deliverables you signed off. It does not extend to a promise that one named editor says yes, because nobody honest sells you another person's decision, and refusing to pretend otherwise is what makes a refund clause mean something.
Two more things to check before you shortlist anyone. No junior account manager learns the travel beat on your budget here, and replies land in 1 to 2 hours rather than next Thursday. PR, SEO, and web also sit in one Austin team.
Receipts
One anonymized Forbes feature produced 4,200+ visits, a 38% rise in branded search, a DA 94 backlink, and 12 secondary pickups, inside a program that has now secured 50+ placements across 12+ industries. Vezbi's U.S. expansion ran on organic PR alone and produced over 1 million brand impressions, and the rest of the record sits at case studies. Clients have been featured in USA Today Network, Daily Mail, Mashable, Men's Journal, Variety, Elle, Glamour, WWD, Entrepreneur, CNET, and Forbes.
The number
Not one of the ten agency pages competing for this search shows a price. The only public numbers come from third party directories, which put boutique travel firms around $10,000 to $25,000 a month and mid size networks around $25,000 to $60,000. Here is ours, on the page, before you fill in a form.
Forbes campaigns are scoped and priced in writing before kickoff. Put earned media and search in one program and it runs mid five figures to six figures a year against a 12 month roadmap. Project based, retainer, and performance oriented models are all available, and the number goes in writing before kickoff. To sanity check the return first, run your own figures.
The honest filter
It fits independent hotels and small groups, resorts and boutique properties, restaurant and bar groups, tourism boards and CVBs, luxury villa and safari operators, cruise and tour operators, and travel tech platforms that need press before their next funding round. It fits owners who can name the months they need filled.
It is the wrong fit if you want Condé Nast Traveler guaranteed by Friday, if monthly rate is the only column in your comparison, or if the only news is that the property exists. Coverage needs a reason a writer's editor will say yes. If there is not one yet, we tell you on the call instead of billing you for two seasons to reach the same conclusion.
Questions
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Travel and hospitality PR is the practice of earning editorial coverage and creator attention for destinations, hotels, resorts, restaurants, airlines, and travel platforms, so travelers choose you while they are still planning. The work includes media relations, press trips, opening and launch campaigns, influencer partnerships, crisis communications, and reporting. Tourism PR usually serves destinations and visitation goals. Hospitality PR serves properties and operators, where occupancy, average rate, and direct bookings are the measure.
Third party directories put boutique travel firms around $10,000 to $25,000 a month and mid size networks around $25,000 to $60,000, and almost no agency publishes anything itself, so ask every shortlist for a written scope before you accept a rate. Ours: Forbes campaigns are scoped and priced in writing before kickoff, and programs combining earned media with search run mid five figures to six figures annually across a 12 month roadmap.
Most specialize somewhere within five groups: destinations and tourism boards, hotels and resorts, luxury travel including villas, safaris, and private aviation, food and beverage and hospitality venues, and travel technology such as booking platforms and operator software. Agencies that claim all of it equally usually run one template across everything. Ask which named outlets they have placed in your exact segment, not just in travel.
By treating creators as a channel that supports earned media, not a replacement for it. We select creators by audience match and booking influence rather than follower count, structure gifting, hosted stays, and paid partnerships with clear deliverables and usage rights, and build media trips that put journalists and creators on the same itinerary. Reporting covers content pieces delivered, engagement, referral traffic, and booking lift.
Yes. That includes opening and relaunch campaigns, group and individual press trips, familiarization trips for travel advisors and tour operators, launch events, and the on the ground hosting that makes a visit worth a writer's time. Itineraries are built around your softest occupancy dates so the trip fills rooms as well as column inches. Deliverables and coverage targets are agreed in writing before the first invitation goes out.
With a plan written before it is needed, because a storm, a safety incident, or a viral clip does not wait for a scoping call. We prepare holding statements, spokesperson training, and escalation paths in advance, then run rapid response, review and online feedback triage, and reporter outreach when something breaks. Guests are told what happened and what changes, and the recovery narrative starts in the same week.
Next step
Send your property or destination, your softest dates, and the two competitors who keep getting the press. Back comes the angles we would build, the travel titles we would pitch first, the week we expect your first placement, and the numbers we would put in writing. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back
