Media relations and tier one placements
Named health, science, and business reporters on their actual beat, worked through pitch, follow up, and briefing.
The healthcare PR agency that agrees the results first and refunds you if we miss them
We pitch the health reporters, trade titles, and clinical press your patients, buyers, and investors actually read, then point that coverage at your rankings and at the AI answers people now use to choose a provider, a therapy, or a partner. Placement targets, outlet tiers, and dates go in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
Protocolendpoints registered before enrollment
EnrollingEndpoint metStudyAC·0090open label · 90 days
Primary endpointSix placements in the agreed tiers by day 90
Secondary endpointsBranded search lift. AI answers that name you.
The stakes
What a quiet year costs a healthcare brand
Most people looking for a healthcare PR agency have already done the harder half. The data read well. The device works. The clinicians using it say so on calls. Nobody outside that room knows.
Healthcare punishes silence in a specific way. A patient researching a condition at 11pm reads whoever the press quoted, not whoever built the better product. A procurement committee shortlists the names its clinicians recognize. An investor checks your coverage before opening your deck. When a rival's chief medical officer gets quoted in every article about your category, that is not luck. That is a program someone is running while yours sits in draft.
The work
What our healthcare PR agency work covers
Every scope starts from the audience that decides your revenue: patients, HCPs, payers, health systems, partners, or investors.
Thought leadership and executive visibility
Bylines, expert commentary, and podcast placements for founders, chief medical officers, and principal investigators.
Launch and announcement PR
FDA clearances, clinical trial readouts, funding rounds, partnerships, new sites of care, and product launches.
Clinical data and scientific storytelling
A readout or peer reviewed paper turned into a story a general assignment reporter can run without mangling the science.
KOL and HCP engagement
Key opinion leaders briefed and positioned, so the experts clinicians already trust are the ones explaining you.
Patient education and disease awareness
Formats built for patients and caregivers, not lifted from your investor deck.
Crisis and issues management
Recalls, adverse events, data incidents, and the holding statement written before the reporter's email arrives.
Digital PR, GEO, and measurement
Earned coverage aimed at the pages that convert, reported against the targets in your scope.
Full menu at public relations services.
Two tracks
What changes when you need a pharma PR agency versus a medical PR agency
Healthcare is not one category, and pitching it as one is how retainers get wasted.
As a pharma PR agencythe calendar runs on regulatory milestones
Bring us in as a pharma PR agency and the calendar runs on regulatory milestones: trial initiation, topline data, FDA and EMA submissions, approval, label expansion. Biotech adds investors who read coverage as a proxy for credibility. Medical device programs turn on clinical evidence, reimbursement, and adoption inside named health systems. Health tech and digital health need a story that survives a skeptical clinician reading it.
As a medical PR agencycoverage has to move patients and referrals
Bring us in as a medical PR agency for providers, health systems, practices, and clinics and the job changes again. Coverage has to move patients and referrals, so it runs alongside local search, reviews, and the pages people actually land on. Consumer health sits at the other end, closer to lifestyle desks and retail news, and aesthetics practices follow rules of their own.
Compliance
Compliance belongs in the scope, not in an apology later
Regulated categories are where a generalist agency gets expensive. Claims language clears medical, legal, and regulatory review before it reaches a reporter. Testimonials stay inside FTC rules. Patient stories need a business associate agreement before anyone touches identifiable data, and promotional language for an unapproved indication is an FDA problem, not a copy preference. If your counsel wants eyes on every pitch before it leaves, that is a workflow we build into the timeline, not a delay we complain about.
Visit schedule
From kickoff to first coverage
Visit 01Form 01 / 04
Week one: the commitments get written down.
Discovery with your clinical and commercial leads, a messaging framework a physician will not wince at, a share of voice read against named competitors, and a target media list. All of it is signed, dates included, before you pay anything.
StatusCompleted
Visit 02Form 02 / 04
Weeks two and three: outreach begins.
Named health, science, and trade reporters, plus expert commentary offered into stories already running that week.
StatusCompleted
Visit 03Form 03 / 04
Days 30 to 45: the first coverage lands.
Trade and clinical titles move first, because that is where your buyers and your referrers already read.
StatusCompleted
Visit 04Form 04 / 04
Day 90: national desks, and a straight scorecard.
Consumer health sections, executive bylines placed, and a read against the targets you signed rather than the activity we logged.
StatusCompleted
Every month after that: proactive pitching against the agreed list, a set volume of bylines and reactive opportunities, and a report covering placements against target, outlet relevance, share of voice, referring domains, branded search movement, and where AI engines name you. For a benchmark on pace, Forbes clients usually get a first opportunity inside 4 to 8 weeks.
AI answers
Getting cited when patients and clinicians ask AI
Patients stopped starting with ten blue links. They ask ChatGPT, Gemini, or Perplexity what their symptoms mean and who treats them, read one answer, and stop. Clinicians and procurement teams run a more careful version of the same habit.
What decides whether you are in that answer is verifiability. The model leans on titles it already crawls, on entity signals that match across your site and the wider web, and on structured data that states plainly what you make and who it treats. Coverage in a publication the model already reads is the strongest input available, and no link vendor manufactures it. So search sits in the same room as the media team here, not in a separate contract with a separate excuse.
Why AceIt
Why hire AceIt as your healthcare PR agency
Healthcare hands an agency the best excuses in the business, and most of them use it. Nothing landed this quarter because the data was under embargo. Nothing is ranking because the category is regulated. Nothing converted because the sales cycle is long.
Every line is true often enough to be unarguable, so the retainer renews on faith, and a year later the board gets a hit report padded with syndicated reprints, no inquiries anyone can trace, and a budget already spent.
So the risk sits on our side of the table instead. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. No agency on page one of this search offers anything close; they lean on headcount, tenure, and awards instead. The guarantee covers the work and the deliverables in your scope, not a claim that we control whether one named journalist says yes, and being specific about that is what makes a refund clause survive a legal review instead of a sales meeting.
Two more things you can verify before you sign. No junior account manager learns oncology on your budget, because senior people run the account, and replies land in 1 to 2 hours, which matters most on the day something goes wrong. PR, SEO, and web also run as one Austin team, so coverage feeds rankings and AI citations instead of sitting in a folder.
Receipts
What our campaigns have produced
4,200+Visits one anonymized Forbes feature returned, with a 38% lift in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned
50+Placements the Forbes program has now secured across 12+ industries
1M+Brand impressions Vezbi, a community super app, took into its U.S. expansion on organic PR alone
Featured in
The clearest single result sits inside the Forbes program; at campaign scale, Vezbi, and the rest of our case studies. Clients have been featured in USA Today Network, Forbes, Daily Mail, Bloomberg, Mashable, Entrepreneur, Inc., CNET, and Men's Journal.
The number
What a healthcare PR agency costs
Nine of the ten results ranking for this term will not tell you. It is an RFP form or a call. The only page showing real numbers is a review directory, where healthcare PR firms list minimum projects of $5,000 to $10,000 and up, and hourly rates of $100 to $300.
AceItpublished instead
Forbes campaigns priced in writing before kickoffPut earned media and search in the same program and you are looking at mid five figures to six figures a year against a 12 month roadmap.
Settled on the strategy call, in writingWe publish ours on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Put earned media and search in the same program and you are looking at mid five figures to six figures a year against a 12 month roadmap. Project, retainer, and performance oriented models are all available, and scope and price are settled on the strategy call, in writing, before you commit anything.
The honest filter
Who we take, and who we turn away
Enrolledit fits
- Pharma and biotech companies with data worth talking about
- Device makers with clinical evidence and a commercial launch ahead
- Digital health platforms selling to skeptical clinicians
- Health systems and multi site practices that need patients and referrals
- Consumer health brands with a real product story
Screen failurethe wrong fit
- You want a national desk guaranteed by Friday
- Monthly rate is the only thing you are comparing
- Your claims would not survive a regulator reading them closely
Coverage needs evidence and somebody willing to put their name beside it in public. If neither is ready, we say so on the first call rather than bill you for six months to reach the same answer.
Questions
Asked before every healthcare engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A healthcare PR agency earns third party coverage, while a marketing agency buys attention. PR pitches journalists, editors, and key opinion leaders so credible outlets and clinicians vouch for you. Marketing runs ads, email, and paid social that you control and pay for continuously. Both matter, but earned coverage keeps working after the invoice clears, carries more weight with patients and HCPs, and feeds search and AI answers in a way ads never do.
It builds the story, then gets credible people to tell it. Day to day that means messaging and narrative work, media relations with health and trade reporters, launch support around FDA milestones and clinical readouts, executive and KOL visibility, patient education and disease awareness campaigns, crisis and issues management, and measurement tied to inquiries and pipeline rather than a count of clippings.
Most healthcare PR engagements start between $5,000 and $10,000 a month, with specialist teams billing $100 to $300 an hour and national firms quoting well above that. Our prices are published rather than hidden behind an RFP form, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff, and programs pairing earned media with search run mid five figures to six figures a year. Scope and price go in writing before kickoff.
Pitching can start within two weeks of kickoff, and first coverage commonly lands between day 30 and day 45. Trade and clinical titles move faster than national desks. Regulated announcements move slower, because embargoes, medical and legal review, and regulatory sign off set the pace rather than we do. The timeline goes in writing before kickoff, and you get your money back if we miss what we committed to.
Very. Key opinion leaders are often the difference between coverage that reads as promotion and coverage a clinician believes. A journalist writing about a new therapy or device looks for an independent expert to validate it, and the brands with existing KOL relationships are the ones quoted in that story. We build those relationships deliberately, brief them properly, and keep the compliance line clean.
Ask for placement targets in writing, the named publications they would pitch first, who runs your account day to day, their reply time, how they handle patient stories under HIPAA, and what happens if they miss. Most agencies go quiet on that last one. We agree the targets before kickoff, reply in 1 to 2 hours, and refund you if we do not hit what we promised.
Next step
Ask us what we would pitch, before you ask us for a contract
Send your domain, your next milestone, and the two competitors whose chief medical officer keeps getting quoted instead of yours. Back comes the angles we would build, the health and trade titles we would pitch first, the week we expect your first coverage, and the exact numbers we would put in writing. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back