Media relations and tier one placements
Named reporters at the titles your buyers read, from Canary Media, Utility Dive, CleanTechnica, GreenBiz, Electrek, and pv magazine up to the climate and business desks at Bloomberg, Reuters, and Fortune.
The clean energy PR agency that puts your placement targets in writing and refunds you if we miss them
We pitch the energy, climate, and business reporters your offtakers, investors, and permitting authorities actually read, then point that coverage at your rankings and at the AI answers buyers now use to build a shortlist. Outlet tiers, placement targets, and dates are written down before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
One-line diagramthe engagement, before kickoff
De-energizedEnergizedThe stakes
What staying invisible costs a clean energy company
Most companies shopping for a clean energy PR agency are not short on substance. The technology works. The pipeline is bankable. The modeling survives diligence. What is missing is that almost nobody outside your cap table knows any of it.
That gap gets expensive in four places. Offtakers and utility buyers shortlist names they recognize from the trade press, so a competitor with weaker technology takes the quote in every article about your category. Investors price your round against visibility, not only your model. Permitting authorities move faster on a company they have read about somewhere other than a legal notice. And when a project draws local opposition, the space where your story should sit gets filled by somebody else inside a day.
Then the fifth cost. Journalists, regulators, and buyers open every clean energy pitch assuming greenwashing until proven otherwise. Say nothing and you inherit the sector's reputation. Say the wrong thing and you become the example.
The array
What our clean energy PR agency work covers
Every scope starts with whoever signs off on your revenue: offtakers, utilities, developers, EPC partners, policymakers, or institutional investors.
Launch and announcement PR
Financing closes, power purchase agreements, groundbreakings, commercial operation dates, factory announcements, tax credit qualification, and the funding round you want priced correctly.
Thought leadership and executive positioning
Bylines, expert commentary on policy news the same week it breaks, podcast slots, and speaking submissions for RE+, CLEANPOWER, and CERAWeek.
Investor and stakeholder communications
Messaging that holds up in front of institutional investors, climate funds, ESG ratings agencies, and industry coalitions.
Crisis and reputation management
Community opposition, safety incidents, cancelled projects, and greenwashing accusations that arrive as a reporter's email at 6pm on a Friday.
Digital PR, GEO, and measurement
Earned coverage aimed at the pages that convert, reported against the targets in your scope rather than an impressions total nobody can audit.
Everything we run sits on public relations services.
Three briefs
Cleantech, renewables, and sustainability are three different briefs
Brief 01cleantech · hardware and capital
Bring us in as a cleantech PR agency and the calendar runs on hardware and capital. First of a kind deployment, a factory line coming up, an efficiency number a skeptical engineer will check line by line. The story has to satisfy a trade reporter who knows the technology and a business editor who does not.
Brief 02renewables · permits and consent
A renewable energy PR agency brief runs on different clocks. Solar, wind, battery storage, geothermal, hydrogen, and nuclear projects live on permitting timelines, interconnection queues, offtake contracts, and local consent. Part of that audience can stop the project at a public meeting, and social license is won in the local paper long before the hearing.
Brief 03sustainability · claims under audit
Hire a sustainability PR agency and the pressure moves to claims. Circular economy programs, supply chain decarbonization, and consumer facing messaging get audited by journalists, competitors, and regulators. Grid modernization, virtual power plants, distributed energy resources, EV charging, and carbon capture each come with their own reporters and skeptics.
ESG
ESG communications that survive somebody checking
Ask us to run an ESG PR agency scope and the first job is separating what you can prove from what you would like to say. Frameworks such as CSRD, GRI, SASB, and TCFD set what gets disclosed. ESG ratings agencies including MSCI and Sustainalytics read that output whether you pitch them or not. Regulators from the FTC to the European Commission have made vague environmental claims a legal exposure rather than a copywriting preference.
So our rule is plain. Every environmental claim in a pitch, a byline, or a release traces back to a number, a stated methodology, or third party verification. If it does not, it comes out before a journalist finds it. That is what keeps coverage standing when somebody checks.
Commissioning
What happens in the first 90 days
Commissioning ramp · AceItCOD Day 90
Week one
Week one: the scope goes in writing.
Discovery with your commercial and technical leads, messaging your engineers will sign off on, a share of voice read against named competitors, and a target media list by tier. Placement targets, timelines, and deliverables are agreed before any money moves.
Weeks two and three
Weeks two and three: pitching starts.
Named energy and climate reporters, plus expert commentary pitched into policy stories running that week.
Days 30 to 45
Days 30 to 45: first coverage.
Trade titles land first, because that is where developers, offtakers, and procurement teams read.
Day 90 · COD
Day 90: tier one and an honest review.
Business and national desks, executive bylines placed, and a review that measures what landed against what we promised.
Every month after that: pitching against the agreed list, a set volume of bylines and reactive opportunities, and a report covering placements against target, share of voice, referring domains, branded search, and where AI engines name you. On our Forbes program a first opportunity usually opens inside 4 to 8 weeks, which is a fair marker for pace.
AI answers
Getting named when an investor asks AI who leads your category
An analyst at a climate fund now asks ChatGPT, Gemini, or Perplexity which long duration storage companies are worth watching, reads one answer, and builds the shortlist from it. A procurement lead does the same for EPC partners. If the models cannot name you, you are out of the room before it forms.
Models repeat what they can verify. That means earned coverage in publications they already crawl, entity signals that stay consistent across your site, your funding profiles, and the trade press, structured data stating what you build and where you operate, and plain answers on your own pages to what buyers ask out loud. No link vendor manufactures a feature in Canary Media. So the media work and the search work run off one plan here, not two retainers pointing at each other, and why the same coverage lifts the rankings your sales team lives on.
Why AceIt
Why hire AceIt as your clean energy PR agency
In the contractnot three clicks into an FAQ
Agreed results or your money backAn annual prepay to qualifyTerms buried in an FAQ- The work and the agreed deliverables, guaranteed
The way this goes wrong is predictable. You sign a twelve month retainer with a generalist firm. Month two, somebody on the account asks what a PPA is. Then the excuses arrive on schedule: policy uncertainty froze the news cycle, everyone is holding announcements for RE+, the category is early. Twelve months later you have a hit report padded with newswire pickups, nothing in the trades your offtakers read, no movement in branded search, and a spent retainer. The agency keeps the fee. You keep the problem, a year closer to a raise with nothing to show a partner who has never heard of you.
We carry that risk instead. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. No annual prepay to qualify, no terms buried three clicks into an FAQ. Not one agency currently ranking for this term will put that in a contract. We guarantee the work and the agreed deliverables. Nobody controls whether a named reporter says yes, and any firm implying otherwise is overselling. The scope is what we sign, and the scope is what the refund is measured against.
Then the operating differences. Senior people run your account, so nobody learns the difference between a REC and a PPA on your budget. Replies land in 1 to 2 hours, which matters most on the day your project makes the news for the wrong reason. PR, SEO, and web run as one Austin team, so the coverage that wins social license also builds the rankings your BD team lives on.
Receipts
Proof you can check
1M+Brand impressions Vezbi, a community super app, earned during its U.S. expansion, on organic PR alone
50+Placements the Forbes program has secured across 12+ industries
4,200+Visits one anonymized client turned a single feature into, with a 38% lift in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned
Our clients have been featured in
Also CNET.
Vezbi, a community super app, earned over 1 million brand impressions during its U.S. expansion, on organic PR alone, the Vezbi case study. Across 12+ industries the Forbes program has secured 50+ placements, and one anonymized client turned a single feature into 4,200+ visits, a 38% lift in branded search, a DA 94 backlink, and 12 secondary pickups. Our clients have been featured in Bloomberg, Forbes, USA Today Network, Fast Company, Wired, Inc., TechCrunch, VentureBeat, and CNET. The rest of the record sits at case studies.
The number
What a clean energy PR program costs
Seven of the ten pages ranking for this term will not tell you. It is a contact form and a call, and the number lands after an hour of your week is gone.
We publish ours instead, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Programs that combine earned media with search run mid five figures to six figures a year against a 12 month roadmap. Project, retainer, and performance oriented models are all available, and the scope and the number are settled on the strategy call and written down before you commit.
The honest filter
Who this is built for, and who it is not
Grid connectedbuilt for
It fits renewable developers and independent power producers, cleantech hardware companies scaling a first commercial line, battery storage and grid software firms, EV and charging businesses, climate startups raising a round, utilities, and sustainability leads inside manufacturers.
Curtailednot built for
It does not fit a team that wants Bloomberg promised by Friday, a buyer picking on monthly rate alone, or a company whose environmental claims would not survive a reporter asking for the methodology. If the proof is not there yet, we will say so on the first call rather than bill you six months to reach the same answer.
Questions
Asked before every clean energy engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A cleantech PR agency earns media coverage for companies building clean energy and climate technology: solar, wind, storage, hydrogen, EV, carbon capture, and grid software. The work covers messaging, media relations with energy and climate reporters, launch support around financing and project milestones, executive visibility, and crisis response when a claim comes under fire.
Specialist energy and cleantech programs generally run $5,000 to $15,000 a month, with campaign pushes quoted higher. We publish our prices instead of holding them back for a call, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff, and earned media paired with search runs mid five figures to six figures a year. Scope and price go in writing before kickoff, backed by the refund.
Early coverage typically appears in 2 to 3 months, significant features in 4 to 6, and compounding impact on search and AI answers at 6 to 12. Trade titles move faster than national desks, so developers and offtakers see you first. On the search side we commit to 6 to 12 months for meaningful results against a 12 month roadmap. Your timelines go in the scope.
Cleantech describes technology that produces cleaner energy or uses resources more efficiently: solar, wind, storage, efficiency software, water treatment. Climate tech is broader and defined by outcome rather than sector, covering anything that cuts or removes greenhouse gas emissions, including carbon removal, industrial heat, and agriculture. Reporters use both loosely, so pick one and stay consistent.
By pitching only what the client can prove. Every environmental claim should trace to a stated methodology, a measured number, or third party verification before it reaches a journalist, and phrases like carbon neutral or 100% green need the qualifying detail attached rather than buried. The FTC and European regulators treat vague claims as an enforcement matter, so the discipline protects your legal position as well as your reputation.
ESG communication is how a company explains its environmental, social, and governance performance to investors, regulators, employees, and customers. It spans disclosure under frameworks such as CSRD, GRI, SASB, and TCFD, the narrative around ratings from MSCI and Sustainalytics, and the media work that keeps it consistent. Done badly it reads as marketing. Done well it is a reason investors take the meeting.
Next step
See what we would pitch, then decide
Send us your project pipeline, your next milestone, and the two competitors who keep getting quoted instead of you. Back comes the story angles we would build, the energy and climate titles we would pitch first, the date we expect first coverage, and the exact numbers we would sign. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back