Media relations and tier one placements
We build the media list, write the pitch, and work the follow up. You approve the angle before anything leaves our outbox.
The digital PR agency that puts your coverage targets in writing
We pitch journalists, earn editorial links, and get your brand quoted where buyers and AI engines both look. Outlets, link targets, and dates are agreed before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
Every line lands against a target you signed
The stakes
What a quiet quarter actually costs you
Most companies hiring a digital PR agency are not shopping for coverage. They are trying to stop paying for silence. You signed the retainer, sat through the kickoff, and three months later the update is a slide about outreach volume and a list of publications that might be interested.
Nothing you hired coverage to fix has moved. Your backlink profile still looks thin beside competitors who get quoted every week. Your commercial pages still sit on page two because nobody credible points at them. Ask ChatGPT who the serious companies in your category are and it names three brands, none of them yours. A hit report is not a result.
The work
The digital PR services we run
Digital PR has to do two jobs at once: move a reader, and move your search visibility. Every scope starts from what your buyers read and what your competitors already own.
Campaigns built on original data
Surveys, proprietary datasets, index studies, and public records findings shaped into a story a national desk will run, instead of a press release nobody opens.
Reactive commentary
Your executives quoted inside stories that are already being written, while the news cycle is still live.
Launch and announcement PR
Funding, products, hires, partnerships, and research, sequenced so coverage lands in a cluster rather than dribbling out over a year.
Thought leadership and executive positioning
Bylines, expert quotes, and panel placements that put a named human behind the logo.
Measurement and reporting
Coverage volume, authority of the sites linking to you, referring domains earned, keyword movement on the pages we aimed links at, and where you show up in AI answers.
Reputation defense runs through crisis PR. The full menu sits on public relations services.
The audit
Digital PR link building, and what counts as a link
Digital PR link building is the part most agencies quietly define in their own favor. Here is our definition, and it goes in your scope before you pay anything.
A link counts when a journalist or editor chose to include it inside a real article, on a site with genuine organic traffic and topical relevance to what you sell. Syndicated copies of one placement count once, not eleven times. Unlinked mentions get reported as mentions, because they still feed brand search and AI answers, but they never get dressed up as links. Directory listings, paid inserts, and blog networks are not what we do, and Google's spam policies are the reason. Follow and nofollow are both reported and labeled, never blended into one flattering total.
The echo
Getting cited when your buyer asks an AI instead of Google
Coverage is now the raw material three systems use to decide who to trust: the buyer, Google, and the model answering their question. Generative engine optimization is the practical version of that, and it does not work without earned media.
Models cite what they can verify. That means entity first content stating plainly what you sell and who you serve, structured data, citation engineering, and mentions in publications those models already read. A link vendor cannot manufacture that, and neither can an SEO shop with no journalist relationships.
One team runs both sides here, so the placement that gets you quoted in a publication your buyers trust is the same placement that surfaces later as a citation. More at AI SEO agency and search engine optimization.
The process
How a campaign runs
Run 01
Scope in writing
Outlets, story angles, link targets, timelines, and what counts as a placement, all agreed before kickoff. You sign a commitment, not a statement of intent.
Run 02
Story development
We find the angle a journalist can defend to an editor, then build the asset behind it: the dataset, the survey, the expert, the exclusive.
Run 03
Pitch and follow up
Real outreach to named reporters on their beat, worked through follow up rather than blasted once and abandoned.
Run 04
Coverage and reporting
Placements land, get amplified, and get measured against the targets you signed, not against activity.
Why AceIt
Why hire AceIt as your digital PR agency
PR retainers are billed monthly, judged annually, and defended with activity reports, which is exactly how a campaign fails quietly for two quarters. Your coverage tab stays empty, your rankings sit where they were, and the decks keep arriving.
So the outcome goes in the contract. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to on the timeline we committed to, you get your money back. We guarantee the work and the agreed deliverables rather than promising that one named reporter says yes, because no ethical agency can sell you another person's decision. That scoping never softens the refund.
You also get senior people on the account instead of junior managers, replies in 1 to 2 hours, and PR, SEO, and web in one team so the coverage we earn feeds the rankings you care about. More at who we are.
What this market calls a guaranteeTheir fine print
- Five links
- A minimum authority floor
- More outreach until the count is hit
Output promises, with none of the agency's money at risk.
The AceIt guaranteeIn your contract
Ours is the money.
The agreed targets, outlet tiers, and dates are signed before kickoff. Miss them on our side, and the fee comes back.
Receipts
Proof with numbers attached
1M+Brand impressions Vezbi, a community super app, earned through targeted organic PR during its U.S. expansion
50+Forbes placements secured across 12+ industries, with most clients seeing a first opportunity in 4 to 8 weeks
4,200+Visits from one feature, with a 38% rise in branded search and 12 secondary pickups. Client under NDA
DA 94Authority of the backlink that same feature earned
Clients have been featured in Forbes, TechCrunch, USA Today Network, Mashable, Entrepreneur, Daily Mail, VentureBeat, Wired, Fast Company, and CNET. More at case studies and Vezbi.
The number
What digital PR costs, and what to ask an online PR agency before you sign
Benchmarks to judge any proposal against, printed here because almost nobody else prints them.
Outreach programs$5,000 to $10,000a month, across this market
Full service digital PRFrom $10,000a month, at the serious end
Cost per placement$800 to $1,200the market's going rate
The $1,000 a month offers exist, and they buy commodity links from low authority sites. In house costs about $75,000 in salary for one press officer plus $15,000 a year in media databases, and one person cannot pitch, write, and analyze at once.
Ours: Forbes campaigns are scoped and priced in writing before kickoff. Programs combining earned media with search run mid five figures to six figures annually against a 12 month roadmap.
Project, retainer, and performance oriented models are all available, priced on the strategy call. Detail at pricing.
Ask every online PR agency on your shortlist four questions:
Q·01What counts as a placement?
Q·02What happens if the target is missed?
Q·03Who does the actual pitching?
Q·04How fast do they answer an email?
The answers sort this market quickly.
The honest filter
Who this fits, and who it does not
CommissionedBring this to the call
- Funded startups that need a name before they need a sales team
- Software companies fighting for space in a crowded category, via SaaS PR and tech PR
- Consumer brands that live or die on discovery
- B2B firms whose buyers read the trade press long before they take a call
- Marketing leads who need journalist relationships they cannot build in a quarter
Spiked
SpikedWe say so on the call
- Anyone who wants a guaranteed article in a named publication by Friday
- Anyone buying purely on cost per link
- Anyone with nothing to say yet
Coverage needs a story. If the only news is that your company exists, we will say so on the call rather than bill you six months to reach the same conclusion.
Questions
Asked before every digital PR engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A digital PR agency earns coverage in online publications and turns that coverage into search and business value. The work covers story development, original data and research, media lists, journalist pitching, reactive commentary, and executive positioning. Unlike traditional publicity, the placements are chosen for their links, their audience, and their effect on how search engines and AI answers describe you.
Across this market, outreach programs run roughly $5,000 to $10,000 a month, full service digital PR starts near $10,000, and a single placement typically costs between $800 and $1,200. Our Forbes campaigns are scoped and priced in writing before kickoff, and combined PR and search programs run mid five figures to six figures annually. Scope and price are agreed on the strategy call, backed by a money back guarantee. See pricing.
Traditional PR chases print, broadcast, and awareness, and reports back in clippings and impressions. Digital PR targets online publications and is measured in editorial links, referring domains, keyword movement, referral traffic, and citations in AI answers. The pitching craft is the same. The target list, the story formats, and the scoreboard are not, which is why digital PR sits so close to SEO.
First placements typically land within weeks of a campaign going live, since reactive commentary can be pitched into a story running that day. The search effect is slower. Expect 3 to 6 months before links start moving rankings meaningfully, and 6 to 12 months for the compounding result. Anyone promising ranking jumps in 30 days is selling you something else.
Editorial links from publications journalists actually write for are the hardest ranking signal to fake, and the one competitors cannot buy their way past. Digital PR link building earns those links at the source, aimed at the pages that make you money rather than at a blog nobody reads. The same coverage builds the experience and authority signals search engines weigh when deciding who to trust.
AI answers are assembled from sources the model can verify, and earned coverage is the strongest source type available. When credible publications describe what you sell, quote your executives, and link to you, that language becomes what ChatGPT, Perplexity, and Google AI Overviews repeat. Pair it with entity first content and structured data and you become the brand those systems name.
Next step
See what we would pitch for you
Send us your domain and the two competitors who keep getting quoted instead of you. You get back the stories we would build, the publications we would target first, the pages we would aim the links at, and the numbers we would put in writing.
Every engagement carries a 100% guarantee: the agreed results or your money back