A crypto PR agency that works crypto native desks, financial media, and the reporters already covering your chain, by name and on the record. Coverage lands, then it goes to work on your rankings and on the AI answers your next holder reads. Outlet tiers, placement targets, and dates go in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
The stakes
You shipped mainnet. The roadmap said this was the quarter everything changed. What actually happened is that the announcement went out as a press release, a thread, and a Telegram post, your last crypto PR agency logged forty mentions on aggregator sites that recycle each other, and the invoice cleared on the first of every month regardless.
The cost is not the retainer. It is the window, and in this market windows close on somebody else's schedule. A thinner protocol gets the CoinDesk story, the Cointelegraph interview, and a paragraph in Bloomberg, so its name reaches the listing committee, the fund analyst, and the group chat before yours does. Six weeks later that project is the one people mean when they describe your category. Ask an AI assistant which protocols solve the problem you solve and it will name the teams that got written about, which is not the same list as the teams that built the better thing.
The work
Every scope starts from your token calendar, your listing timeline, and the publications your holders, partners, and investors name out loud.
Crypto native desks lead, including CoinDesk, Cointelegraph, The Block, Decrypt, Blockworks, BeInCrypto, and CryptoSlate. We research the reporter, write to what they actually cover, and work the follow up until we get a yes or a reason. Financial and business media come next, because that is where mainstream legitimacy gets decided.
Token launches, mainnet milestones, exchange listings, funding rounds, protocol upgrades, and partnerships, run with embargoed briefings and exclusives so coverage lands as one cluster instead of trickling out for a year.
Founder bylines on tokenomics, custody, and governance, reactive commentary pitched into the stories being written that week, podcast bookings, and conference speaking slots.
On chain data shaped into a story an editor will defend in a news meeting, because another protocol existing has never been news.
Exploits, depegs, governance disputes, delistings, and community backlash, handled with a rapid response plan that exists before the reporter's email does.
Links pointed deliberately at the pages that convert rather than at the homepage, then reported against the targets in your scope: referring domains, share of voice, branded search, and which AI engines have started naming you.
The full menu sits on public relations services.
One program, four pitches
Most competitors split this into four near identical sector pages. We run one program with four pitch strategies, because the reporter, the objection, and the proof all change with the sub niche.
As a blockchain PR agency we take layer 1 and layer 2 teams, validators, custody providers, and enterprise deployments to trade and business desks that want throughput numbers and named deployments, not slogans.
Working as a cryptocurrency PR agency means financial journalists, market data, listings, and regulation. The story is trust before it is technology, and investor relations sits closer to the surface than it does in any other vertical.
A web3 PR agency lives close to the community: governance proposals, DAO decisions, AMAs across Discord, Telegram, and X, and protocol upgrades explained to readers who are not developers.
As an NFT PR agency we pitch culture, gaming, and lifestyle desks alongside crypto media, because a drop competes with entertainment coverage, not only with token news.
Earned, not bought
Google, Meta, and X restrict or ban most cryptocurrency advertising. Certification requirements, country by country exclusions, and blanket rejections for token, ICO, and DeFi promotions mean paid teams spend the week optimizing an ad account that keeps getting switched off, often mid campaign and without warning.
That restriction is why earned media does more work in this vertical than in any other. A journalist's byline clears a trust bar a rejected ad never reaches, it survives the skepticism this market earned the hard way, and it keeps working after the budget stops. Ads stop the day you stop paying. Earned authority compounds.
Regulation
Skeptical journalists ask compliance questions in the first reply. MiCA in Europe, SEC enforcement and disclosure risk in the United States, MAS licensing in Singapore, and whatever your own regulator published last month all shape what you can say, when, and to whom.
Markets in Crypto-Assets: what you can say about a token, and to whom, across the bloc.
Enforcement and disclosure risk: the claim that reads as an offering is the one you cannot unsay.
Licensing: which services need a licence before a reporter can print that you offer them.
Whatever your own regulator published shapes the pitch before it leaves the building.
We build messaging that survives legal review: what your counsel will sign off on, what a reporter can print, and where a claim about yields, custody, or returns turns into a problem you cannot unsay. Every pitch goes out knowing which jurisdiction the reader sits in.
The token calendar
We sit with your founders and protocol engineers, pull the share of voice numbers for the projects currently getting quoted in your category, and build the target media list against your listing and upgrade dates rather than a generic calendar. Outlet tiers, placement targets, timelines, and deliverables get signed at the end of that week.
Outreach begins to named journalists on their beat, and your founder goes into the reactive queue so that when a regulator speaks or a rival gets exploited, we are pitching your comment the same afternoon rather than the following Tuesday.
Crypto native press usually breaks first. That is where holders, funds, and listing teams read, and it is the credibility a mainstream editor checks before returning a call from a project they have never heard of.
The push to business and financial desks, founder bylines placed, and an honest review against the targets you signed rather than the activity we logged. If a number is short, you hear it from us before you find it in the report.
For pace, our Forbes clients usually get a first opportunity somewhere in weeks four to eight.
AI answers
Due diligence has moved. Before anyone opens your docs, they ask ChatGPT, Perplexity, or Gemini which chain, wallet, or exchange handles the problem, and the reply names two or three projects with a short citation list underneath. Nobody asks a follow up to find the fourth.
A model will only repeat what it can check, and crypto gives it more to trip over than any other category: your project name probably collides with a ticker, a fork, and a dead 2021 launch with the same three syllables. So the work is disambiguation before anything else, then structured data saying plainly what you build and who it is for, then coverage in the publications those systems already read. That last one is the input no link vendor sells, and it is the reason our PR and search teams share a call instead of two invoices. See crypto SEO and search engine optimization.
Why AceIt
Retainers are a strange thing to sign in this industry. Your runway is denominated in an asset whose price you do not set, your listing window depends on a committee you have never met, and your community is holding you to a roadmap you published in a friendlier market. Then an agency asks you to commit five figures a month for two quarters on the strength of a deck. Miss twice and you have spent the launch, the listing conversation, and a chunk of the trust this market gives out very slowly. What you keep is a folder of links.
That risk sits on our side instead. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Not a quota of twelve articles a year with the fee locked in either way. An actual refund.
One limit keeps that honest. We commit to the work and every agreed deliverable, not to a promise that a particular journalist says yes, because nobody owns another person's byline and anyone selling you one is selling something else. That defines the guarantee. It does not dilute it.
The rest is how the account runs day to day. Senior people only, with nobody learning tokenomics on your budget. Replies inside 1 to 2 hours, which matters more here than in any other vertical, because your worst news never arrives during business hours. And one team in Austin covering PR, SEO, and web, so the coverage we earn in March is still working for you in September.
Receipts
Clients have been featured in
Clients have been featured in Forbes, Bloomberg, TechCrunch, VentureBeat, Wired, CNET, Entrepreneur, Inc., and Fast Company. Every number above ships with the same promise attached: agreed benchmark missed, money returned. The rest of the record sits at case studies and Vezbi.
The number
Crypto agencies guard their rate cards harder than most, so here are the bands worth measuring any proposal against. Specialist crypto and blockchain retainers commonly run $10,000 to $25,000 a month, with project scopes for a token launch or a listing campaign at $15,000 to $50,000. The few firms that publish tiers sit near $9,000, $13,500, and $18,000 a month, with agency of record programs from $35,000.
You can read ours without booking anything. Forbes campaigns are scoped and priced in writing before kickoff. Pairing earned media with search runs mid five figures to six figures annually against a 12 month roadmap, and we scope project, retainer, or performance oriented models depending on whether you are working to a launch date or building a category position.
The honest filter
Payments and tokenized finance teams should also read fintech PR, and teams raising a first institutional round startup PR.
Price action is not news, and a reporter will tell you that faster than we will. When a project has nothing to announce yet, we say so on the first call. Billing you for two quarters to reach the same conclusion would cost you more than the fee.
Questions
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A crypto PR agency earns coverage for blockchain, cryptocurrency, Web3, and NFT companies in the publications their holders, investors, partners, and regulators actually read. The work runs from narrative and messaging through media lists and reporter pitching, token and mainnet launch announcements, founder thought leadership, exploit and crisis response, community facing communications, and reporting. The good ones turn a protocol into a story an editor will defend in a news meeting.
Specialist crypto PR retainers typically run $10,000 to $25,000 a month. The few agencies publishing tiers in this niche sit around $9,000, $13,500, and $18,000 monthly, with agency of record engagements from $35,000. Project scopes for a token launch or exchange listing campaign run $15,000 to $50,000. Our prices are published rather than quoted after three calls, and Forbes campaigns are scoped and priced in writing before kickoff.
Because the major platforms restrict cryptocurrency advertising. Google, Meta, and X apply certification requirements, country by country exclusions, and outright bans on many token, ICO, and DeFi promotions, and enforcement changes without notice, so accounts get suspended mid campaign. Earned media has no such gate. A journalist's byline reaches the same audience, carries more trust than an ad ever will, and keeps working after the budget stops.
Same craft, a heavier proof burden. A tech reporter asks how the product works. A crypto reporter asks who holds the keys, what the token actually does, who is selling, and which regulator has an opinion. Coverage has to run across crypto native desks and financial media at once, news moves hourly, and one exploit can undo a quarter of positive sentiment. Beat fluency and crisis readiness matter far more here.
Yes, when the results are defined properly. Placement targets, outlet tiers, deliverables, and timelines are agreed before kickoff, and if we do not deliver what we committed to on the timeline we committed to, you get your money back. What no ethical agency guarantees is that one specific named journalist says yes. We guarantee the work and the agreed outcomes, in writing, before you pay.
Trade coverage usually lands within the first 30 to 45 days once pitching starts, with tier one business and financial placements building from around day 90. Forbes clients typically see a first opportunity within 4 to 8 weeks. The compounding effects on rankings, branded search, and AI citations take longer, generally 6 to 12 months against a 12 month roadmap.
Next step
Send your domain, the date on the calendar, and the two projects that keep getting quoted in your place. Inside 1 to 2 hours you get the angles we would build the announcement around, the desks we would brief under embargo, how fast first coverage should land, and the placement numbers we would sign our fee to. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back
