The SaaS PR agency that puts placement targets, dates, and a refund in writing

We earn coverage in the publications your buyers, your investors, and your review site browsers actually read, then aim it at your rankings and at the AI answers where software shortlists now get built. Outlet tiers, placement targets, and timelines are agreed before kickoff, behind a 100% guarantee: you get the agreed results or your money back.

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Plan · Signedthe only tier we sell

The stakes

What a silent quarter costs a subscription business

Most founders shopping for a SaaS PR agency already win the bake off. The demo lands, the product does what the deck says, and the category still has no idea you exist. Nothing about weak public relations arrives as a line item, which is exactly why it runs unchecked for a year.

It shows up as CAC creeping up every quarter, because paid channels have to buy the recognition a known name gets for free. It shows up as payback periods stretching past what your board finds comfortable, and in win rates against a rival whose founder gets quoted every time a reporter writes about your category. Ads stop the day the card stops. Earned authority keeps working.

Then a buyer skips Google entirely, asks ChatGPT which platforms handle their problem, and gets three names back. Fourth place is not in the answer at all.

The reference

What our SaaS PR agency work covers

Every scope starts from your closed won deals, the publications prospects name on sales calls, and whoever currently owns the share of voice you want.

Media relations and tier one placements

Named reporters on their actual beat, worked through pitch, follow up, and briefing.

Funding and launch announcements

Seed through Series D, product launches, platform releases, integrations, partnerships, senior hires, acquisitions, and market entry.

Thought leadership and founder visibility

Bylines, contributed columns, executive Q and As, podcast placements, and LinkedIn programs. B2B buyers trust people before they trust brands.

Original research and data studies

Anonymized product data, customer surveys, and benchmark reports shaped into a story an editor will defend in a news meeting. This is the asset that earns links at volume.

Category positioning and trade coverage

Messaging that survives a reporter asking how you differ from the four other tools in the tab bar, plus the vertical titles a mid market buyer reads before booking a demo.

Reactive commentary

Your operators placed inside stories reporters are already writing, the fastest route to a tier one byline.

Digital PR, GEO, and reporting

Earned placements aimed at pages that make you money, measured against the targets in your scope.

The full service list lives on public relations services.

The statement

PR that speaks the language of your P&L

Most agencies pitching software companies report in impressions and reach. Those are the two numbers your CFO cares least about. We build the program around the metrics that decide your next raise: pipeline influenced, branded search volume, demo requests from earned coverage, share of voice against named competitors, referring domains earned, and where AI engines name you. If a campaign is not moving ARR, CAC, or payback period in a direction you can point at in a board meeting, it is activity, not a result.

That fluency changes the pitching too. A reporter covering enterprise software can spot a pitch written by someone who learned the category last Tuesday. Knowing a self serve motion from a committee sale, and seat based pricing from usage based, is what turns a press release into a story an editor commissions.

Stage

Your stage decides the story more than your product does

Seed and Series A

Seed and Series A. You need a name before you have a sales team. The work is founder visibility, a funding announcement that lands beyond the funding trades, and the first three placements that make a cold email get opened.

Series B and C

Series B and C. You need category authority so buyers stop describing you as an alternative to the incumbent. Original research, competitive share of voice, executive bylines, and coverage that keeps pace with the hiring plan.

Series D, enterprise, and public

Series D, enterprise, and public. You need message pull through across regions, analyst credibility, a narrative that survives procurement and security review, and a crisis plan that already exists. Related programs run at B2B tech PR, AI PR, and fintech PR.

The billing cycle

What the first 90 days deliver

INV·0001Signed
Week one

Week one: the scope goes in writing.

Discovery with your founders and product leads, a messaging framework, a share of voice read against named competitors, and a target media list. All of it, outlet tiers, placement targets, dates, deliverables, is signed before you pay us.

INV·0002Pitching
Weeks two and three

Weeks two and three: pitching starts.

Outreach to named journalists, plus reactive commentary pitched into live stories the same week they break.

INV·0003First coverage
Days 30 to 45

Days 30 to 45: first coverage.

SaaS trade and vertical press usually land first, because that is where software buyers form a shortlist.

INV·0004Reviewed
Day 90

Day 90: the tier one push and an honest review.

Business and national desks, founder bylines placed, and a read against the signed targets rather than a list of what we did.

Every month after that: proactive pitching against the agreed list, a set number of bylines and reactive opportunities, and a report showing placements against target, outlet relevance, share of voice, referring domains, branded search movement, and AI citations. Our own Forbes program usually opens a first opportunity inside 4 to 8 weeks, which is a fair benchmark for pace.

AI answers

Getting cited when buyers ask AI which software to shortlist

Software evaluation now starts inside a chat window. A buyer asks ChatGPT, Perplexity, or Gemini who solves their problem, reads one zero click answer, and builds the evaluation from the names in it.

Generative engine optimization reads like a buzzword because every rival page mentions it without explaining the mechanism. It is not complicated. Models repeat what they can verify: publications they already crawl and trust, consistent entity signals across your site and the wider web, and structured data stating plainly what you sell and who you sell it to. Industry analysis of AI citations puts earned media behind roughly 82% of them, well ahead of anything published on your own domain, and entity mentions in trusted publications pull citations more reliably than raw backlinks do. A feature in a title a model already reads is the strongest input available, and no link vendor manufactures it.

That is why PR and search sit in one team here instead of two invoices blaming each other. See AI SEO and SEO and GEO, or pair this page with our SaaS search program at SaaS SEO.

Why AceIt

Why hire AceIt as your software PR agency

Every firm competing for this search asks the same thing of you: commit a five figure monthly retainer, wait two quarters, and hope. For a software company that gamble is worse than it looks, because your own sales cycle covers for the agency.

In the contractnot in a hope
Agreed results or your money back
  • Guarantees tied to activity
  • A promise one reporter says yes
  • The deliverables and placement targets you signed

Coverage thin? The category is technical. Pipeline flat and nothing ranking? Enterprise buying takes time. Four quarters later you have a hit report full of syndicated reprints, a flat branded search line, and a budget conversation you would rather not have had.

So we underwrite it. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Not one agency ranking for this term offers anything close, and buyer guides in this category specifically warn you off agencies that guarantee activity instead of outcomes. We agree with them. Ours is tied to the deliverables and placement targets you signed, never to a promise that one named reporter will say yes, and that scoping is what makes the refund credible rather than something that softens it.

Three operating details worth asking about. Senior people run your account, with no junior account manager learning ARR on your budget. Replies land in 1 to 2 hours, launch weeks included. And PR, SEO, and web sit in one team out of Austin, so the coverage we earn feeds your rankings and your AI citations instead of sitting in a folder.

Receipts

Numbers we can stand behind

1M+Brand impressions Vezbi, a community super app, took out of targeted organic PR while expanding into the U.S.
50+Placements the Forbes program has secured across 12+ industries
4,200+Visits a single feature for one anonymized client produced, with a 38% rise in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned

Clients have been featured in

Also CIO, PCMag, and CNET.

Vezbi, a community super app, took over 1 million brand impressions out of targeted organic PR while expanding into the U.S., the Vezbi case study. Across 12+ industries the Forbes program has secured 50+ placements, and a single feature for one anonymized client produced 4,200+ visits, a 38% rise in branded search, a DA 94 backlink, and 12 secondary pickups. Clients have been featured in TechCrunch, VentureBeat, Wired, Ars Technica, Forbes, Bloomberg, Fast Company, Inc., CIO, PCMag, CNET, Mashable, and Entrepreneur. The rest of the record sits at case studies.

The number

What a SaaS PR agency costs

None of the specialist agencies ranking above this page publish a price. The public ranges that do exist put boutique retainers around $3,000 to $5,000 a month, specialist software programs at roughly $12,000 to $15,000 and up, one off campaigns from $10,000, and large original research campaigns anywhere from $50,000 to $200,000. Month to month deals cost more than an annual commitment, everywhere.

We publish ours instead of hiding it behind a form, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. A combined earned media and search program runs mid five figures to six figures annually against a 12 month roadmap. Project, retainer, and performance oriented models are all on the table, and the scope and the number are agreed on the strategy call and written down before you commit a dollar.

The honest filter

Where we do our best work, and where we do not

Seat assignedwhere we do our best work

It fits B2B SaaS companies with real average contract values and a story beyond the feature list, product led tools with usage data worth turning into research, vertical software vendors selling into regulated buying committees, and venture backed teams that need a name before they need a sales team. Broader programs live at tech PR and B2B PR.

No seatwhere we do not

It does not fit a team that wants a named publication guaranteed by Friday, a buyer picking on the lowest monthly rate, or a company whose only news is that it exists and raised money once. Coverage needs a story and a person willing to hold an opinion in public. If you do not have that yet, we will say so on the first call rather than bill you six months to reach the same answer.

Questions

Asked before every SaaS engagement

Anything else, email [email protected] and it comes back in 1 to 2 hours.

A SaaS PR agency earns coverage in the technology press, trade titles, and business media that software buyers, investors, and partners read. The work covers positioning and messaging, journalist pitching, funding and product launch announcements, founder thought leadership, original research and data studies, digital PR for links and AI citations, crisis planning, and reporting tied to pipeline instead of clipping counts.

SaaS PR sells a subscription, not a moment. Consumer campaigns chase a spike; software campaigns build the trust a buying committee needs across a sales cycle that can run months, then keep working at renewal. It also means writing for reporters who need a real product angle, understanding ARR, churn, and payback period well enough to build a story around them, and aiming coverage at search and AI answers rather than at a reach figure.

Published ranges run about $3,000 to $5,000 a month at the boutique end and roughly $12,000 to $15,000 and up for specialist software programs, with campaigns from $10,000 and research led programs reaching $50,000 to $200,000. Our prices are published rather than hidden in a form, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff, and scope and price are agreed in writing before kickoff.

First placements typically land in the first 30 to 45 days, usually in trade and vertical titles, with tier one business coverage following over the next one to three months. Our Forbes clients typically see a first opportunity within 4 to 8 weeks. Compounding effects on branded search, rankings, and AI citations build over 6 to 12 months. Your specific timeline goes in the contract, backed by the refund.

Ours does, and it is the same team. Generative engine optimization works by giving models things they can verify: earned coverage in publications they already crawl, consistent entity signals across your site and the wider web, and structured data describing your product and your buyer. Since roughly 82% of AI citations trace back to earned media rather than brand websites, PR is the main lever, not a side project, AI SEO.

Ask them to name five journalists covering your category without looking. Ask what share of their client roster is subscription software. Ask for a placement target, a timeline, and what happens if they miss both. Then check that reporting goes past impressions to pipeline, branded search, and AI citations. We answer all four in writing before kickoff, and we refund you if we miss what we signed.

Next step

See the coverage plan before you pay for any of it

Send us your domain and the two competitors who keep getting quoted instead of you. You get back the story angles we would build, the publications we would pitch first, the timeline to first placement, and the numbers we would put in writing. Every engagement carries a 100% guarantee: you get the agreed results or your money back.

Get your free SaaS PR plan See our prices

Every engagement carries a 100% guarantee: you get the agreed results or your money back