Technical SEO.
Crawl efficiency and indexation, Core Web Vitals, schema markup, internal linking, redirect chains, and migrations, across WordPress, Shopify, Wix, Squarespace, BigCommerce, and Magento. Detail at technical SEO.
The white label SEO agency your clients will never hear about
We fulfill SEO, digital PR, and AI search visibility under your brand, on your templates, with your logo on every report. Deliverables, targets, and dates are agreed before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
The stakes
What a bad fulfillment partner actually costs you
Hiring a white label SEO agency is not really a purchase. It is a loan of the reputation you spent years building.
Your client sees your logo on the audit and your strategist on the call, so when the work behind it is thin, none of the blame reaches your vendor. It reaches you.
Run the numbers on one bad account. A client on a $2,500 retainer who churns in month four takes $30,000 of annual revenue with them, plus the referrals and the case study you were going to build three pitches around. Building the capability yourself is not free either: a strategist, a writer, and a link builder on payroll, plus Ahrefs and Semrush seats and training hours nobody bills. Most agencies do not clear that overhead until they run roughly 25 active SEO retainers.
Under your brand
White label SEO services we run under your brand
Everything ships unbranded or on your template, with your colors on the dashboard and your name on the summary. You forward it. We stay out of sight.
Keyword strategy and content.
Buyer intent keyword research, topic clusters, blog writing, web copy, content refreshes, and on page work on title tags, metadata, header hierarchy, and NLP entity optimization.
Authority and link building.
Editorial placements, backlink gap analysis against whoever outranks your client, citation building and cleanup, and brand mentions that survive an audit.
White label local SEO.
Google Business Profile optimization, Map Pack visibility, citation consistency, and review collection across multi location clients. See local SEO.
Ecommerce SEO.
Category and product page optimization, faceted navigation, and product schema. See ecommerce SEO.
Reporting.
Monthly branded reports, keyword tracking, and a written summary your account manager can send without rewriting a line.
Authority
Real publications, not link packets
Most providers in this market sell links as units. Guest posts, link insertions, packages named after metals. We sell placements. AceIt is a PR agency that also runs SEO, so the authority your client gains comes from journalists our team pitches at publications people actually read. Our clients have been featured in Forbes, TechCrunch, Bloomberg, Wired, Entrepreneur, Inc., Fast Company, Mashable, Adweek, and the USA Today Network. More at digital PR.
Our clients have been featured in
Next year
The service your clients will ask for next year
The next question you field will not be about rankings. It will be why a competitor gets named in ChatGPT and your client does not. Generative engine optimization decides who appears in Google AI Overviews, ChatGPT, Perplexity, and Gemini, and it runs on entity first content, structured data, citation engineering, and authority distribution. Models cite sources they can identify and verify, which is why earned coverage moves this and link volume does not. Almost nobody in white label can fulfill it yet. You could be selling it next quarter. See AI SEO.
Your margin
White label SEO vs SEO reseller: the difference is your margin
The two terms get used interchangeably and the gap between them is worth about 30 points of gross margin. An SEO reseller in the commission sense refers the client on for a cut, usually 10% to 25%. You never own the billing, the contract, or the renewal, and the provider can go direct whenever it suits them. White label means you buy fulfillment at wholesale, price it yourself, invoice your client, and keep the spread. Standard markups run 2x to 2.5x, putting gross margin near 50% to 60%. We only work the second way. Your client stays yours.
The number
What it costs and what you keep
Wholesale numbers in this market almost never get published, so here are the benchmarks to price any proposal against, ours included. Local campaigns wholesale at roughly $350 to $650 a month, national and mid market work at $1,200 to $2,500, enterprise programs at $3,000 to $8,000. At a 2x markup, a $600 wholesale local campaign bills at $1,200 and leaves you $600 a month, or $7,200 a year, per client, on work you never staffed.
Ours: For reference, our retail search engagements run mid five figures to six figures annually against a 12 month roadmap. Detail at pricing and SEO and GEO services.
The partnership
Two ways to run the partnership
Invisible fulfillment.
We never surface. Audits, reports, and email drafts carry your branding, your team presents the work, and your client has no idea another company touched the account.
Client facing under your brand.
Our senior strategist joins your calls with your email address on the invite, answers the technical questions your account manager would rather not field live, and leaves the relationship exactly where it started. Useful in new business pitches and quarterly reviews.
Onboarding
Onboarding, day 1 to day 14
Days 1 to 3.
Access, goals, and client history. We learn how you brand things and build reporting in your template.
Days 4 to 7.
Technical audit, keyword and competitor research, and a backlink gap analysis on the client’s top three rivals.
Days 8 to 14.
Roadmap in writing with deliverables, targets, and dates you can hand straight to your client. Production starts the day you approve it.
You get a direct line to the people doing the work, not a ticket queue, and replies in 1 to 2 hours rather than days.
Why AceIt
Why agencies choose AceIt as their white label SEO agency
Picture the version nobody in this market will describe to you. You sell a $2,000 a month retainer, pay a vendor $700 of it, and eight months later there is no ranking movement, no coverage, and nothing you can defend on the renewal call.
The guaranteeinsurance on your brand
- Measurable growth in qualified organic traffic
- Share of search
- Citations in AI answers
A ranking positionfor you or for your client
You lose the retainer, the referrals, and a piece of the reputation you sell everything else with. Your vendor keeps the money and moves on to the next agency.
That risk moves off your books. We agree the deliverables, targets, and dates before kickoff, and if we miss what we committed to on the timeline we committed to, you get your money back. We will never guarantee a ranking position, for you or for your client, because nobody honestly can and any agency that does is misleading you. What we commit to is measurable growth in qualified organic traffic, share of search, and citations in AI answers, and the refund backs every agreed deliverable. The one guarantee you are likely to find elsewhere in white label covers your first 30 days. Ours covers the engagement.
Read it as insurance on your brand rather than on your invoice. Senior people run the account, there are no junior managers to hide behind, and the terms go in writing before anyone starts.
Proof
Proof you can take into a pitch
4,200+Visits one anonymized Forbes feature sent to the client’s site, a number you can put in a pitch
38%Increase in branded search after that feature
DA 94Authority of the backlink it earned, not a unit from a packet
4 to 8 wksTo a first opportunity on the Forbes program, for most clients
Our PR work drove over 1 million brand impressions for Vezbi, a community super app, during its U.S. expansion, all of it earned rather than paid, the Vezbi case study. The Forbes program has secured 50+ placements across 12+ industries, most clients see a first opportunity within 4 to 8 weeks, and one anonymized client saw 4,200+ visits, a 38% increase in branded search, a DA 94 backlink, and 12 secondary pickups. See case studies and the Forbes program.
The fit
Who this fits, and who it does not
Partnerit fits
It fits web design shops that keep getting asked for search, PR firms whose clients now want rankings and AI visibility too, ad agencies with idle organic capacity, and consultants who want retainers without a payroll. Clients on WordPress start at WordPress SEO, B2B accounts at B2B SEO. Running a PR shop that is adding search? Public relations shows how the two sides feed each other.
Declinedit does not
It does not fit anyone shopping purely on the lowest wholesale rate, anyone who needs to promise a client page one in 60 days to close the deal, or anyone looking for links from a private network. We work to Google’s guidelines. That is not only an ethical position, it is a financial one: we are the ones refunding you if the work gets your client penalized.
Questions
Asked before every white label partnership
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A white label SEO agency does the SEO work while your agency keeps the client relationship, the branding, and the invoice. Audits, content, links, and reports arrive unbranded or on your template, and you present them as your own. Your client sees one company: yours. You buy fulfillment at wholesale, set your retail price, and keep the difference.
You sign a partner agreement, hand over site access and goals, and we build and ship the work under your brand. Onboarding takes about two weeks: access and branding in days 1 to 3, audit and research in days 4 to 7, a written roadmap by day 14. You approve scope, we execute, you deliver the reporting each month.
Wholesale rates across this market run roughly $350 to $650 a month for local campaigns, $1,200 to $2,500 for national and mid market work, and $3,000 to $8,000 for enterprise programs. Ours arrive as a rate card, tier by tier, before you commit to anything. Deliverables and dates are agreed in writing first, backed by a 100% guarantee: the agreed results or your money back.
Most agencies mark up 2x to 2.5x, landing gross margin around 50% to 60%. Markups of 30% to 100% are common at the lower end, and the ceiling depends on your market and the strategy and account management you add. Compare that to a commission style SEO reseller arrangement, where 10% to 25% is typical and the provider owns the client.
No. Reports, audits, dashboards, and email drafts carry your branding only, and our team never contacts your client directly unless you invite us onto a call under your name. If you pick the client facing model, we appear as part of your team with your email address on the invite. Anonymity sits in the partner agreement, not in a verbal promise.
It is worth it below roughly 25 active SEO retainers, the point where an in house team starts to beat outsourcing on cost. Below that, hiring a strategist, a writer, and a link builder plus tools costs more than those accounts produce. White label lets you sell search tomorrow, hold 50% to 60% gross margin, and add recurring revenue without headcount or risk.
Next step
Get the rate card and a sample report with your logo on it
Send us one client site you would want fulfilled. Back comes the wholesale price, what you could bill for it, the first 90 days of deliverables, and a sample report branded as yours. Backed by a 100% money back guarantee most fulfillment partners will not put in writing.
Every engagement carries a 100% guarantee: you get the agreed results or your money back