We pitch the reporters who cover your category by name, land the launch, and turn that coverage into rankings and citations inside AI answers. Outlet tiers, placement targets, and dates go in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
The stakes
Most founders shopping for a tech PR agency have paid for one already. Six months of retainer cleared, the monthly report counted mentions in newsletters your buyers have never opened, and the funding announcement you built a whole quarter around went out as a press release and a LinkedIn post.
The damage is not the invoice. It is the quarter. A rival ships a thinner product and gets the TechCrunch story, the VentureBeat analysis, and a line in Wired, so their name reaches the shortlist before your rep does. The engineers you wanted to hire read that instead of your careers page. Your next round's investors run the same search and see one company owning the category. Then a CTO asks ChatGPT which tools solve the problem you solve, and the answer names three companies that have been written about, not the one that built the better product.
The work
Every scope starts from your roadmap, your funding calendar, and the publications your buyers and investors actually name out loud.
We build the media list, write the pitch, and work the follow up with named reporters on their beat across enterprise software, security, AI, and consumer hardware desks. Category press first, national business and technology media next.
Funding rounds, products, partnerships, senior hires, and research drops, run with embargoed briefings, exclusives, and a launch window sequenced so coverage lands in a cluster instead of trickling out for a year.
Founder and CTO bylines, contributed columns, reactive commentary pitched into stories being written that week, podcast placements, and awards entries.
Surveys and proprietary product data shaped into a story an editor will defend in a news meeting, because a technology company existing has never been news.
Outage statements, security disclosures, and a plan that exists before the reporter's email does.
Earned links aimed at the pages that make you money, reported as placements against target, referring domains, branded search movement, and where AI engines now name you.
The full menu sits on public relations services.
The beats
A security reporter can tell inside one paragraph whether the person pitching has ever sat through a vulnerability disclosure, and an editor on the AI beat has read four hundred pitches this month that all claim a model changes everything. Category fluency is most of the job. As a technology PR agency we run programs across SaaS and enterprise software, artificial intelligence, fintech and payments, cybersecurity, healthtech and digital health, consumer technology and hardware, blockchain and Web3, retail tech, and B2B technology sold through procurement.
Hiring a high tech PR agency matters most in the harder categories. Deep tech, robotics, quantum computing, and climate tech put your story in front of readers who understand the science better than the writer does, which is where generalists get exposed. Our Forbes program alone has run across 12+ industries.
The sequence
Discovery with your founders and engineers, a messaging framework, a share of voice read against the competitors who keep getting quoted, and a target media list. Outlet tiers, placement targets, timelines, and deliverables are signed before any money moves.
Outreach to named journalists on their beat, plus reactive commentary pitched into stories already in progress that week.
Category and trade press usually land first. That is where technical buyers live, and it is what national desks check before they take a new name seriously.
Business and technology desks, executive bylines placed, and a review against the targets you signed rather than the activity we logged.
Most Forbes clients see a first opportunity within 4 to 8 weeks, which gives you a sense of pace.
AI answers
Your buyers stopped starting at Google. A CTO asks ChatGPT, Perplexity, or Gemini which tools handle their problem, and one answer names two or three vendors. There is no page two to climb onto.
Generative engine optimization sounds like a new discipline and is mostly an old one wearing a new label. Models repeat what they can verify from sources they already trust, supported by consistent entity signals across your site and structured data that states plainly what you sell and who you serve. A feature in a technology publication those models already crawl is the strongest input available, and no link vendor manufactures one. That is why PR and search run as a single team here instead of two invoices blaming each other. See AI SEO and search engine optimization.
Why AceIt
Every agency on your shortlist is asking you for the same thing: sign a five figure monthly retainer, wait two quarters, and hope. For a technology company that bet is worse than it looks, because your runway is counted in months and the retainer is billed in months too. Miss twice and you have burned the launch window, the hiring push, and the traction story you owed the next round, and the only artifact left is a coverage folder.
Agreed results, or your money back
Signed before kickoff. Refunded if we miss.
So we moved that risk to our side of the table. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. We guarantee the work and the agreed deliverables rather than promising that one named reporter says yes, because nobody honest sells you another person's decision. That scoping is exactly what makes the refund credible, and it never softens it.
Three more things to test any shortlist against. Senior people run your account, with no junior account manager learning your category on your budget. Replies land in 1 to 2 hours, not next Thursday. And PR, SEO, and web sit in one team out of Austin.
Receipts
Clients have been featured in
Clients have been featured in TechCrunch, VentureBeat, Wired, Ars Technica, CNET, PCMag, Fast Company, Mashable, Forbes, Bloomberg, Inc., and CIO. The rest of the record sits at case studies and Vezbi.
The number
Nearly every firm in this category makes you sit through two calls before anyone says a number, so here are the bands to judge any proposal against. Retainers scale with stage: Series A programs typically land at $8,000 to $15,000 a month, Series B at $15,000 to $25,000, and Series C and beyond at $20,000 to $50,000 or more. Boutique teams sit around $10,000 to $25,000. Larger firms start near $15,000 to $25,000 and reach $40,000 to $60,000, with global enterprise programs above $100,000. Project work runs $20,000 to $50,000 for a launch and $25,000 to $75,000 for a funding announcement campaign.
Ours is published instead of quoted after three meetings, on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Programs that pair earned media with search run mid five figures to six figures annually against a 12 month roadmap. Project, retainer, and performance oriented models are all available.
The shortlist test
Four questions worth asking every firm on your list, including us.
Get names. If the people in the pitch meeting are not the people emailing reporters, you are buying a sales team.
Category fluency is checkable, and vague answers here reliably predict vague coverage.
Almost every answer you get will be a longer way of saying nothing. Ours is a refund.
A seed company on a $25,000 retainer is funding an agency's overhead. A Series C company on $6,000 is buying a press release factory.
The honest filter
If organic search is part of the same problem, pair this with SaaS SEO or startup SEO.
Coverage needs news. If you do not have any yet, we will say so on the call instead of billing you for two quarters to reach the same conclusion.
Questions
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A tech PR agency earns coverage for technology companies in the publications their buyers, investors, and recruits read. The work runs from narrative and messaging development through media lists and reporter pitching, funding and product launch announcements, executive thought leadership and bylines, analyst and podcast outreach, crisis planning, and reporting. The good ones translate a technical product into a story an editor wants before a competitor tells it first.
Most technology PR agency retainers fall between $5,000 and $25,000 a month, scaling by stage: roughly $8,000 to $15,000 at Series A, $15,000 to $25,000 at Series B, and $20,000 to $50,000 beyond that. Enterprise and global programs run higher. Project work costs $20,000 to $50,000 for a launch and $25,000 to $75,000 for a funding campaign. Our prices are published, and Forbes campaigns are scoped and priced in writing before kickoff.
Early stage startups typically pay $5,000 to $15,000 a month on a retainer, or $5,000 to $15,000 for a single project such as a product launch. The cheaper route is a project scope built around one real announcement rather than a rolling monthly commitment. Ask any agency what the money buys in month one, and what happens if the agreed placements never appear.
Do it yourself while you have one story, a founder with spare hours, and a handful of reporters you can build relationships with directly. Hire an agency when the announcement calendar fills up, when your category needs beat reporters you do not already know, or when founder time is worth more on product and fundraising. A media database subscription alone costs thousands a year before anyone sends a pitch.
Marketing is space you buy and control: ads, your website, your email list. PR is coverage you earn, where a journalist decides what gets said, which is why readers trust it more and why you cannot dictate the wording. Marketing mostly drives demand this quarter. PR builds the credibility that makes marketing cheaper, shortens evaluation, and gets you named inside AI answers.
Against outcomes agreed before kickoff, never a hit report. We track placements versus the targets in your scope, outlet relevance to your buyers, share of voice against named competitors, referring domains and keyword movement on the pages coverage points at, branded search lift, citation share inside AI answers, and inbound inquiries. Counting clippings measures effort. Measuring what the coverage changed measures results.
Next step
Send us your domain and the two competitors who keep getting quoted instead of you. You get back the story angles we would build, the reporters and publications we would pitch first, the timeline to first placement, and the numbers we would put in writing. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back
