Creator discovery and vetting
Follower authenticity checks, audience demographics against your buyer, engagement rate benchmarked to tier, past brand partners, and a brand safety read on recent content. You approve every name before anyone signs.
The influencer PR agency that agrees your numbers first and refunds you if we miss them
We build creator programs that earn press coverage, links, and citations inside AI answers, not a folder of screenshots. Creator tiers, deliverables, timelines, and targets go in writing before kickoff, and a 100% guarantee sits behind them. You get the agreed results or your money back.
Casting board · your launchvetted before signed
You approve every name before anyone signs
The stakes
What a bad creator program actually costs you
Most brands shopping for an influencer PR agency have already paid for one bad program. Twenty creators posted, the deck came back with eight million impressions on it, and nobody in the room could name one sale that came from any of them. That is the polite version. The uglier one has bought followers, engagement farmed by pods, and a disclosure that never appeared where the FTC expects it.
Then the second bill lands. The posts fall out of feeds within 48 hours. You never negotiated usage rights, so the content that did perform cannot run as paid media. No journalist covered the campaign, so there is no editorial link, no ranking movement, and nothing that outlives the invoice.
Ask ChatGPT which brand in your category is worth buying and it names three. You are not one of them, and last quarter's creator spend did not change that.
The difference
What an influencer PR agency does, and how it differs from an influencer marketing agency
An influencer PR agency treats creators as media. It finds the people your buyers already trust, gets your product into their hands, negotiates the terms, and turns that attention into coverage, search demand, and repeat advocacy. The work spans creator discovery and vetting, rate and contract negotiation, usage rights, briefs, content approval, gifting and product seeding, ambassador programs, FTC disclosure, and measurement.
A traditional influencer marketing agency mostly buys posts: a rate card, a deliverable, a CPM, a report. Influencer relations sits closer to media relations. We run both as one campaign, so a creator moment gets pitched to journalists the same week it lands instead of dying quietly in a feed.
The work
The influencer PR work we actually run
Every scope starts from your margin, your best selling product, the launch dates already locked, and the creators your customers name when you ask who they follow.
Contracts, rates, and usage rights
Negotiation, exclusivity windows, deliverable schedules, and content licensing, so the assets that win keep working as paid media afterward.
Briefs, seeding, and activation
Messaging that survives being said in a creator's own voice, gifting logistics, event activations, and approvals that do not take three weeks.
Ambassador and affiliate programs
Hybrid compensation deals, tracked codes and links, and relationships built to repeat rather than campaigns that fire once and stop.
Paid amplification
Whitelisting content that already earned attention, instead of paying to force reach on content nobody chose to watch.
FTC disclosure and compliance
Disclosure language written into every brief, reviewed before publish, and recorded. The liability lands on your brand, not the creator.
Earned media and reporting
We pitch the campaign, its data, and your founder to journalists, then report earned media value, engagement rate, cost per acquisition, return on ad spend, conversion rate, sentiment, branded search movement, and where AI answers now name you.
Full PR menu at public relations services.
The mix
Platforms, creator tiers, and the categories we run
Instagram and TikTok carry most consumer launches. YouTube long form and Shorts carry considered purchases that need a real explanation. Twitch, Pinterest, Substack, and podcasts carry audiences that convert quietly and get skipped by agencies chasing view counts.
Tiers are commonly defined as nano (1,000 to 10,000 followers), micro (10,000 to 100,000), mid tier (100,000 to 500,000), macro (500,000 to 1 million), and mega or celebrity above that. Bigger is not better. Nano and micro creators usually deliver the highest engagement rate and the lowest cost per acquisition, while macro and celebrity partnerships buy reach when a launch needs a headline. Most programs mix tiers, and we tell you which mix your budget actually supports before you commit.
Beauty
Fashion
Food and beverage
Fitness and wellness
Consumer technology
Gaming
Travel
Consumer brands
Our Forbes program alone has run across 12+ industries.
The process
What the first 90 days look like
Call sheet · first quarter
Production: your launch · On set: senior people only
Call 01Week one
The numbers get fixed
Discovery with your founder and brand lead, a creator strategy tied to one commercial goal, and a target list by platform and tier. Deliverables, targets, timelines, and price are signed before any money moves.
Call 02Weeks two and three
Sourcing and contracting
A shortlist with vetting notes, rates, and the reason each name is on it. You approve the roster. We negotiate terms, usage rights, and disclosure requirements.
Call 03Weeks three to five
Content and coverage go live
Product seeded, briefs approved, posts published, and the press angle built from the campaign pitched to journalists while it is still current.
Call 04Day 90
Cut, keep, and account for it
Top creators renewed and amplified, weak ones retired, and every target from week one marked landed or missed in front of you.
Accounted for
For a feel of our pace on earned work, most Forbes clients get a first opportunity inside 4 to 8 weeks.
The turn
Influencer PR for the AI search era
Creator content mostly lives on platforms language models cannot cite. Coverage does not. When a journalist writes about your campaign, that article becomes something ChatGPT, Gemini, Perplexity, and Google AI Overviews can read, verify, and repeat.
So we build creator programs that throw off citable evidence on purpose: campaign data worth reporting, a founder quote worth running, and the same facts about your brand appearing in publications those engines already trust. Rented reach stops the day you stop paying for it. Earned authority keeps compounding. Running both jobs out of one team is the only way the second one happens, and it pairs with AI SEO and ecommerce SEO when your revenue runs through a cart.
Why AceIt
Why hire AceIt as your influencer marketing agency
Every agency competing for this keyword asks the same of you: sign a retainer, pay creator fees up front, and hope. You carry all the risk in a category famous for fake followers, ghosted deliverables, and decks that measure everything except money. Six months later the budget is gone, no publication wrote about you, your rankings sat still, and the only thing you own is a slide with impressions on it.
We took that risk off you. Creator tiers, deliverables, placement targets, timelines, and dates are agreed in writing before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back.
What sits inside that promise is the work and the agreed deliverables, not a named journalist's yes, because nobody ethical sells you another person's decision. Drawing the line there is precisely what makes the refund payable rather than decorative.
Ask any agency on your list
Who runs the account?
Senior people, and no junior manager learns your category on your budget.
Then ask
How fast do you reply?
Inside 1 to 2 hours.
Then ask
Who handles search?
The same Austin team, in the same room.
Receipts
What our consumer work has actually returned
1M+Brand impressions Vezbi, a community super app, cleared from targeted organic PR while pushing into the U.S.
50+Forbes placements across 12+ industries on our Forbes program
4,200+Visits from one anonymized feature, with branded search up 38% and 12 secondary pickups
DA 94Authority of the backlink that same feature produced
Clients have been featured in USA Today Network, Daily Mail, WWD, Glamour, Elle, Mashable, Variety, Men's Journal, Muscle & Fitness, Adweek, and Forbes. More at Vezbi, the Forbes program, and case studies.
The number
What an influencer marketing agency costs
Cost is the first thing every founder asks us, mostly because this category answers it with a form.
Ours: Forbes campaigns are scoped and priced in writing before kickoff. Combine earned media with search and the annual figure lands between mid five figures and six figures across a 12 month roadmap. You can buy it as a project, a retainer, or on performance terms.
Scope and price get settled on the strategy call and both go in writing before kickoff. If you want to pressure test the return before that call, run the math yourself.
The honest filter
Good fit, bad fit
CastBring this to the call
- Consumer and DTC brands with a product people can see and talk about
- Funded startups who need a name before they have a sales team
- Established brands whose paid social costs climb every quarter while trust stays flat
Not castWe say it on the first call
- Anyone who wants a named celebrity guaranteed by Friday
- Anyone buying on lowest management fee alone
- Anyone whose entire brief is "go viral"
Creators need a reason to care about your product beyond the check. If you do not have one yet, you will hear that on the first call, not in month six.
Questions
Asked before every creator program
Anything else, email [email protected] and it comes back in 1 to 2 hours.
An influencer PR agency connects your brand with creators whose audiences match your buyers, then turns those partnerships into coverage and revenue. The work includes creator discovery and vetting, rate and contract negotiation, usage rights, campaign briefs, product seeding, ambassador programs, FTC disclosure compliance, paid amplification of winning content, and reporting tied to sales rather than impressions. Good agencies also pitch the campaign to journalists so it earns press.
Influencer marketing buys posts. You pay a rate, receive agreed deliverables, and measure reach and cost per acquisition. Influencer PR builds relationships and earns advocacy through seeding, ambassador programs, and media coverage that follows the campaign. Marketing is a transaction with an end date. PR compounds, because a creator who genuinely likes your product keeps mentioning it and journalists can pick the story up.
Management fees usually run five figures monthly, and creator fees sit on top, so ask any shortlist to separate the two before comparing prices. Our Forbes campaigns are scoped and priced in writing before kickoff, with earned media and search together running mid five figures to six figures a year across a 12 month roadmap. Project, retainer, and performance oriented models are available, and the price is agreed in writing before kickoff.
Discovery starts with your buyer, not with follower counts. We build a list by platform, tier, and category, then vet each creator on follower authenticity, audience demographics and location, engagement rate against tier benchmarks, comment quality, posting consistency, previous brand partners, and a brand safety review of recent content. You see the shortlist with reasons attached and approve every name before any contract is signed.
Disclosure requirements go into the brief and the contract, not into a reminder email after the post goes live. Every partnership specifies the required language, its placement in the caption or video, and the platform tools that must be enabled. Content is reviewed before publish and records are kept. This matters because the FTC holds the advertiser responsible for a creator's disclosure failure, and your brand is the advertiser.
Yes, if the program is built for your budget rather than scaled down from an enterprise one. Small brands usually win with nano and micro creators, product seeding instead of large fees, and affiliate structures that pay on performance. What makes it risky is paying a retainer with no committed outcome. We remove that risk: targets and deliverables are agreed before kickoff, or you get your money back.
Next step
The roster, the mix, and the price, before you commit a dollar
Two things get us started: your product page, and the two brands whose creator content keeps filling the feed you wanted. What comes back is the creators we would approach and why, the platform and tier mix your budget genuinely supports, the press angle we would pitch beside it, and the targets we would sign up to. A 100% guarantee covers all of it: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back