The B2B tech PR agency that refunds you when the coverage does not land

We pitch the trade press, developer newsletters, and business desks your buying committee actually reads, then point that coverage at your rankings and at the AI answers where vendor shortlists now get built. Outlet tiers, placement targets, and dates go in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.

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Pipeline reviewwhere the quarter actually gets decided

The stakes

What a quiet quarter costs a technical company

Most teams searching for a B2B tech PR agency are not starting from zero. You win the technical evaluation. You have a founder who can hold a room. And you have rivals who somehow get quoted every time a reporter writes about your category.

Nothing breaks loudly when technology PR underperforms. Enterprise deals take nine to eighteen months, so a program producing nothing measurable hides behind your own sales cycle for three quarters.

Meanwhile a CISO builds a shortlist from what peers, analysts, and trade publications keep repeating, and a competitor's byline gets forwarded around your target account because it explained the problem well. Then a technical buyer asks ChatGPT which vendors are worth a call, and the answer names three companies. Fourth place is not in the answer at all.

The work

What our B2B technology PR agency work covers

Every scope starts from your closed won deals, the publications your prospects name on sales calls, and whoever currently owns the share of voice you want.

Media relations and tier one placements

Named reporters on their actual beat, worked through pitch, follow up, and briefing.

Trade and vertical press

The titles a generalist agency has never heard of, which is where a technical buyer's shortlist gets formed.

Thought leadership and executive positioning

Bylined articles, contributed columns, executive Q&As, podcast and newsletter placements, and executive LinkedIn programs. B2B buyers trust people before they trust brands.

Launch and announcement PR

Funding rounds, product and platform launches, integrations, partnerships, senior hires, and acquisitions.

Original research and data stories

Surveys, anonymized product data, and benchmark reports shaped into a story an editor will defend in a news meeting.

Reactive commentary and newsjacking

Your subject matter experts placed inside stories reporters are already writing, the fastest route to a tier one byline.

Award entries and speaking submissions

Conference season worked as a campaign rather than a scramble.

Full menu at public relations services.

The calendar

The moments we build tech campaigns around

Coverage follows news, and technology companies make more of it than they realize. We build the calendar around a funding round, a product or platform launch, an AI feature release, a SOC 2 or ISO 27001 milestone, the first enterprise logo, an acquisition on either side of the table, a senior hire, an original research drop, an open source release, a security incident handled properly, and conference season. Three of those in the next twelve months is a program. None of them, and we will say so on the call.

  1. Funding round
  2. Product or platform launch
  3. AI feature release
  4. SOC 2 or ISO 27001 milestone
  5. The first enterprise logo
  6. An acquisition on either side of the table
  7. A senior hire
  8. An original research drop
  9. An open source release
  10. A security incident handled properly
  11. Conference season

Sectors and stages

The B2B tech niches and growth stages we run programs in

A reporter covering enterprise software can spot a pitch written by someone who learned the category last Tuesday, and a security editor spots it faster. We run programs across SaaS and enterprise software, AI and machine learning, cybersecurity, fintech and payments, healthtech, retail technology, telecom, and industrial technology.

SaaS and enterprise software AI and machine learning Cybersecurity Fintech and payments Healthtech Retail technology Telecom Industrial technology

Also devtools, martech, adtech, proptech, insurtech, HR tech, legal tech, edtech, climate tech, semiconductors, IoT, and deep tech.

Stage 01

Seed or Series A

What the story has to do

Needs a name before it has a sales team. Startup PR is where this begins.

Stage 02

Scaleup

What the story has to do

Needs category authority so buyers stop comparing it to the incumbent.

Stage 03

Enterprise vendor

What the story has to do

Needs message pull through, analyst credibility, and a narrative that survives procurement.

Stage changes the story more than sector does. A seed or Series A company needs a name before it has a sales team, which is the job of startup PR. A scaleup needs category authority so buyers stop comparing it to the incumbent. An enterprise vendor needs message pull through, analyst credibility, and a narrative that survives procurement. Broader technology programs live at tech PR, and non technical B2B at B2B PR.

The process

What the first 90 days actually produce

Program status90 days · every deliverable agreed before day one
Days 1 to 7

The scope gets signed

We interview your founders and the two engineers who can defend a claim under questioning, read your closed won deals, and build the media list from the publications those buyers named on the call. Then the scope is signed: outlet tiers, placement targets, dates, deliverables, all of it before an invoice exists.

Days 8 to 21

Pitching opens

Pitching opens. Named reporters on their actual beat, plus your subject matter experts pushed into stories breaking that week, which is the shortest route from unknown to quoted.

Days 22 to 45

First coverage lands

First coverage lands, almost always trade and vertical press. That is not a consolation prize. It is the tier your buyer forwards to the rest of the committee, and the tier a national desk checks before it takes a new name seriously.

Days 46 to 90

National desks and the review

Business and national desks, bylines placed under your executives' names, and a review held against the numbers you signed rather than the activity we logged.

From month four the rhythm is fixed: proactive pitching against the agreed list, an agreed volume of bylines and reactive opportunities, a refreshed media list, and a report covering placements against target, outlet relevance, share of voice, referring domains, branded search movement, and where AI engines name you. If you want a benchmark for pace, our Forbes clients tend to get a first opportunity between weeks four and eight.

AI answers

Getting cited when buyers ask AI which vendors to shortlist

Technical buyers stopped starting at Google. They ask ChatGPT, Perplexity, or Gemini who handles their problem, read one zero click answer, and build the evaluation from that list.

Generative engine optimization gets sold as a new discipline. The mechanics are plain enough to explain in one paragraph. A model repeats claims it can check against a source it already trusts, so three things decide whether your name appears: whether the publications it crawls have written about you, whether your entity data says the same thing everywhere it appears, and whether your markup states in machine readable terms what you sell and who buys it. Only one of those three can be bought, and it is not the one that matters. That is the whole argument for taking search and PR from the same people. One team owns the citation and the ranking it feeds, so there is no second invoice to blame. See AI SEO and search engine optimization, or pair this page with B2B SEO.

Why AceIt

Why hire AceIt as your B2B tech PR agency

In enterprise technology, a weak PR program is unusually good at hiding. Your own sales cycle supplies the excuse for four quarters straight. Coverage thin? The category is complex. Pipeline flat and nothing ranking? Enterprise buying and B2B search are both slow. Every one of those answers is true, which is exactly what makes them useful to an agency that is not working. A budget cycle later you are in front of the board with a list of mentions in publications your buyers do not open.

We took that argument off the table by moving the risk. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Ask the other firms on your list for the same clause and watch what happens to the conversation.

Placement targetsagreed before kickoff
Outlet tiersnamed, not implied
Timelinesdated before an invoice exists
Deliverablesmissed means refunded
The one honest limit

There is one honest limit, and it is what makes the rest credible: we commit to the work and every agreed deliverable, not to a promise that one specific reporter says yes, because no agency owns another person's decision. That scopes the guarantee. It never shrinks it.

Then check the operational things, because they decide how the year actually feels. Your account is run by senior people, not a junior learning your category on your budget. Replies land in 1 to 2 hours. And PR, SEO, and web sit in one team out of Austin, so coverage earned in March is a ranking and a citation by September instead of a PDF in a folder.

Receipts

The numbers we can stand behind

1M+Brand impressions Vezbi, a community super app, passed on organic PR alone while expanding into the U.S.
50+Forbes placements across 12+ industries
4,200+Visits one client we cannot name under NDA turned a single feature into, with a 38% rise in branded search and 12 secondary pickups
DA 94Authority of the backlink that same feature earned

Clients have been featured in TechCrunch, VentureBeat, Wired, Ars Technica, Bloomberg, Forbes, CIO, PCMag, Fast Company, Inc., Industry Dive, and Entrepreneur.

The rest of the record sits at case studies and Vezbi.

The number

What a B2B tech PR agency costs

Getting a number out of a B2B tech firm usually takes two calls and a discovery deck. The bands that do surface run roughly $8,500 to $30,000 and up per month: boutiques at the low end, specialist B2B technology shops commonly quoting $12,000 to $20,000, and national firms opening around $25,000. Month to month deals cost more than an annual commitment.

Everyone else
per month · after two calls and a deck
  • $8,500 to $30,000 and up per month once a number finally surfaces
  • Boutiques at the low end, specialist B2B technology shops at $12,000 to $20,000, national firms from around $25,000
  • Month to month costs more than an annual commitment
AceIt
In writing Forbes campaigns priced before kickoff
  • On a page you can read right now, before a single call
  • Earned media and search together: mid five figures to six figures a year against a 12 month roadmap
  • Project, retainer, or performance oriented, settled in writing on the strategy call
See our prices

Ours sits on a page you can read right now on the pricing page. Forbes campaigns are scoped and priced in writing before kickoff. Run earned media and search together and you are looking at mid five figures to six figures a year against a 12 month roadmap. We scope project, retainer, or performance oriented models depending on whether you are supporting a launch or building a category position, and the number is settled in writing on the strategy call rather than three meetings later.

The honest filter

Who we take on, and who we turn away

Qualifiedit fits
  • SaaS and enterprise software companies with a high average contract value
  • Security and infrastructure vendors whose buyers research for months
  • AI companies trying to sound like engineers instead of a press release
  • Fintech and healthtech firms selling into regulated committees
  • Venture backed startups that need a name before they need a sales team
Closed lostyou hear it on the first call
  • You are picking on monthly rate alone
  • You need a specific masthead promised by Friday
  • The only news you have is that the company exists and once raised money

Coverage needs two things: something that happened, and a person willing to hold an opinion in public with their name on it. Missing either, you will hear it on the first call. We would rather lose the deal than bill you for two quarters to arrive at the same sentence.

Questions

Asked before every B2B tech engagement

Anything else, email [email protected] and it comes back in 1 to 2 hours.

Most agencies charge $8,500 to $30,000 a month, with specialist B2B technology firms commonly quoting $12,000 to $20,000 and national firms starting near $25,000. Our prices are published rather than hidden in a form. Forbes campaigns are scoped and priced in writing before kickoff, and programs pairing earned media with search run mid five figures to six figures annually. Scope and price are agreed in writing before kickoff.

A B2B tech PR agency earns coverage in the technology press, trade publications, and business media that a company's technical buyers, buying committee, partners, and investors read. The work spans messaging and narrative development, journalist pitching, executive thought leadership and bylines, launch and funding announcements, original research, reactive commentary, crisis planning, and reporting tied to pipeline rather than clip counts.

That number belongs in your contract, not in a blog post, because it depends on your news flow and the outlet tiers you want. We agree a placement target before kickoff and refund you if we miss it. As a reference point, our Forbes clients typically see a first opportunity within 4 to 8 weeks, and trade coverage usually lands before national business desks do.

A messaging framework, a target media list built from your closed won deals, ongoing proactive pitching, an agreed volume of executive bylines and reactive commentary, launch support for funding and product news, original research or data stories, award and speaking submissions, crisis readiness, and monthly measurement. Enterprise scopes usually add analyst engagement and media training.

Placements against the targets in your scope, outlet relevance to your buyers, share of voice against named competitors, message pull through, referring domains and keyword movement on the pages coverage was aimed at, branded search lift, citations in AI answers, and inbound inquiries. You will not get a hit report padded with syndicated reprints. A clipping count is activity, not a result.

Replies take days, the scope was never written down, the report lists mentions with no target to measure against, and the coverage sits in publications your buyers never open. Two more signals: the account is run by someone who cannot explain your product, and nobody will put a number or a refund behind what they promised. We reply in 1 to 2 hours and put the targets in writing.

Next step

Find out what your buying committee is reading instead of you

Send us your domain, your last two announcements, and the competitor whose name keeps coming up in your deals. Within 1 to 2 hours you get the trade titles we would open with, the angle we would build your first byline around, and the placement numbers we would sign up to. Every engagement carries a 100% guarantee: you get the agreed results or your money back.

Get your free B2B tech PR plan See our prices

Every engagement carries a 100% guarantee: you get the agreed results or your money back