Security buyers vet vendors the way they vet threats, so a cybersecurity PR agency has to earn coverage that survives the check: named reporters on the security beat, stories built from your own threat data, commentary that reads like a practitioner wrote it. Targets, outlets, and dates go in writing before kickoff, behind a 100% guarantee: you get the agreed results or your money back.
The stakes
Your category holds thousands of vendors and one buyer paid to be suspicious. A CISO is pitched daily, deletes almost all of it, and shortlists from a smaller set of signals: who peers name in a private Slack channel, whose researchers appear in coverage of the last big breach, whose name an analyst already recognizes.
Nothing collapses when a security brand goes quiet. The list you appear on just gets shorter. A rival with weaker detection gets quoted every time ransomware makes the news, so their name reaches the board deck first. Then conference week arrives, forty vendors announce something inside 72 hours, and your launch lands in a cycle that already moved on.
The work
Every scope starts from your closed won deals, the publications your buyers name on sales calls, and whoever holds the share of voice you want back.
Named reporters worked through pitch, follow up, and briefing. Security trades first, including Dark Reading, SecurityWeek, CyberScoop, BleepingComputer, The Record, and SC Media, then the enterprise IT and business desks your board reads.
Telemetry, honeypot data, incident numbers, and advisories shaped into stories reporters chase instead of delete.
Bylines, reactive commentary on incidents breaking that week, podcasts, and executive LinkedIn programs. Practitioner credibility outranks brand voice here.
Platform releases, seed through Series D rounds, acquisitions, channel and MSP partnerships, and senior security hires.
Holding statements, notification sequences, and reporter handling prepared before the incident, not during it.
Conference submissions and award entries run as a campaign rather than a scramble two weeks out.
Coverage aimed at the pages that produce demo requests, reported against the targets in your scope.
Full menu at our public relations page.
The categories
A reporter can tell from one line whether the sender understands the product, and category confusion is the tax a crowded market charges any vendor who cannot explain itself in a sentence. We run programs across Zero Trust and network security, ransomware defense and extortion response, endpoint detection and XDR, cloud and container security, identity and access management, application and API security, software supply chain and SBOM work, data security and privacy, fraud prevention, GRC and compliance automation, MDR providers and MSSPs, and OT and ICS protection for industrial operators.
AI created two stories worth pitching separately: security products built on models, and the attack surface those models opened for everyone else. Neighboring programs sit at SaaS PR and B2B tech PR.
The engine
Security vendors sit on the one asset every reporter wants and few package properly: original data. Attack telemetry, ransom payment patterns, exposed asset scans, phishing volumes quarter over quarter, a vulnerability your team disclosed responsibly.
We turn that into something an editor will defend in a news meeting: a clear finding, a number, a named victim class, and a quote from whoever did the work. Then we run it with an embargo, an exclusive where one earns better placement, and a disclosure timeline your legal and product teams approve first. One strong research drop a quarter beats twelve product releases, and it earns the citations your search program needs anyway.
The clocks
Incidents arrive on their own schedule and the clock is not yours to set. Public companies in the United States report material incidents to the SEC within four business days of judging them material. GDPR allows 72 hours to notify a supervisory authority. NIS2 expects an early warning within 24 hours from covered operators in Europe. Regulated customers add HIPAA, PCI DSS, and contract terms on top.
Missing those clocks creates a second story about the cover up, and it outlives the incident. So we build the material in advance: holding statements by scenario, the customer notification sequence, an internal brief so staff do not learn it from a reporter, a trained spokesperson, and a rule for what gets confirmed while forensics run. We prepare for the day your logo appears in someone else's supply chain story too.
The unlocks
Discovery with founders, researchers, and sales leads. Messaging framework, share of voice read against the vendors you lose to, target media list. Placement targets, outlet tiers, timelines, and deliverables are signed before money moves.
LockedUnlockedNamed reporters on their beat, plus reactive commentary pushed into incidents breaking that week, which is the fastest route into a security byline anyone has found.
LockedUnlockedSecurity trades come first, because that is where practitioners and the analysts briefing your buyers spend their day.
LockedUnlockedBusiness desks, executive bylines placed, first research story out, and a read against the targets you signed rather than the activity we logged.
LockedUnlockedMonthly after that: proactive pitching, an agreed volume of bylines and reactive opportunities, and reporting on placements against target, outlet relevance, share of voice, referring domains, branded search lift, and where AI engines name you. Forbes clients typically see a first opportunity within 4 to 8 weeks.
The shortlist
Buyers stopped starting at Google. Someone asks ChatGPT, Perplexity, or Gemini for the best MDR platform for a 400 person company, reads one answer naming three vendors, and the evaluation begins there. No second page to climb onto.
Generative engine optimization gets named on every rival page and explained on none of them, so here is the method. An answer engine quotes sources it already crawls, entity data that agrees with itself across your site and the wider web, and markup that spells out what you sell and to whom. A research story or a byline in a security publication those models already ingest beats any link package on the market, and nobody can manufacture one. That is why PR and search run as one team here: AI SEO, search engine optimization, and B2B SEO.
The guarantee
Every firm competing for this search asks the same of you: commit five figures a month, wait two quarters, trust them on faith. That is the exact leap your own prospects refuse when you ask them to buy without a proof of concept.
The risk compounds in this market. Enterprise security deals take nine to eighteen months, so a program producing nothing measurable hides behind your own sales cycle for a year. Thin coverage gets blamed on a noisy category. Flat rankings get blamed on slow search. A budget cycle later you face a board that funds detection engineering, holding a list of mentions in publications no CISO opens, and the marketing line gets cut instead of the agency.
So we put that risk on our side of the contract. Placement targets, outlet tiers, timelines, and deliverables are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. No agency ranking for this term offers anything close. The guarantee covers the work and the deliverables in your scope, not a promise that one named reporter says yes on cue, and drawing that line is exactly what makes the refund something we can sign. Senior people run the account, email comes back in 1 to 2 hours, and PR, SEO, and web sit in one Austin team.
Receipts
Vezbi, a community super app, is the cleanest example: over 1 million brand impressions supporting its U.S. expansion, out of strategic PR and organic placements rather than paid distribution. Our Forbes program has secured 50+ placements across 12+ industries, and one anonymized client turned a single feature into 4,200+ visits, a 38% rise in branded search, a DA 94 backlink, and 12 secondary pickups. Clients have been featured in Wired, Ars Technica, TechCrunch, VentureBeat, CIO, PCMag, Bloomberg, Forbes, and Fast Company. Every one of those numbers ships with the same commitment: agreed target missed, money returned.
Verified publishers
Also CIO and PCMag.
The number
Almost nobody competing for this search publishes a price, so here are the bands to judge any proposal against. Specialist retainers run $10,000 to $50,000 a month. Incident response and breach readiness programs sit near $12,000 to $25,000, research led technical programs near $18,000 to $30,000, and global multi market work starts around $30,000. A live crisis engagement runs $50,000 to $200,000 across four to twelve weeks.
Ours are published instead of quoted after three meetings. Forbes campaigns are scoped and priced in writing before kickoff. Pair earned media with search and the program runs mid five figures to six figures a year against a 12 month roadmap. Project, retainer, and performance oriented models are available, and price is settled in writing on the strategy call.
The honest filter
Coverage needs a finding, a number, or a person willing to hold an opinion in public. If none of those exist yet, we say so on the first call instead of billing you for six months to reach the same answer.
Questions
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Cybersecurity PR earns credible third party coverage for security vendors, MSSPs, and researchers in the publications their buyers, investors, and channel partners already trust. It covers media relations with security reporters, threat research promotion, executive thought leadership, funding and launch announcements, breach communications, and measurement tied to pipeline rather than clip counts.
Specialist retainers typically run $10,000 to $50,000 a month. Breach readiness programs sit around $12,000 to $25,000, research led technical programs around $18,000 to $30,000, and global programs start near $30,000. A live crisis engagement costs $50,000 to $200,000 over four to twelve weeks. Our prices are published rather than hidden behind a form, and Forbes campaigns are scoped and priced in writing before kickoff.
Same craft, a heavier proof burden. A tech reporter asks how the product works. A security reporter asks what your telemetry shows, who verified it, whether the vulnerability was disclosed responsibly, and why your claim contradicts the last vendor who called. Add regulated disclosure clocks, a practitioner community that checks marketing claims in public, and the fact that any client can become a breach story overnight.
Ask four questions. Which security reporters have they briefed by name, and on which beats. What exactly do they commit to in month one, month three, and month six, in writing. Who runs the account day to day, and is that person senior. And what happens if they miss. Most agencies have no answer to the last one. Ours is a refund.
Because early buyers purchase trust before they purchase software, and a new vendor starts with none. Coverage in publications a CISO already reads closes the credibility gap that paid media never does, supports funding rounds by showing investors the category takes you seriously, and helps recruit researchers. It also builds the citation trail search engines and AI answers pull vendor shortlists from.
Being named when a buyer asks ChatGPT, Perplexity, or Google AI Overviews which vendors solve their problem. Those answers assemble from sources the model already trusts plus consistent entity data about what you sell and who you serve. Earned coverage in security publications is the strongest input, which is why we run PR and search together rather than in separate silos.
Next step
Send your domain, your next announcement date, and the two vendors who keep getting quoted instead of you. Back comes the research angles we would build, the security desks we would pitch first, the date we expect your first placement, and the numbers we are willing to sign. Every engagement carries a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back
