Hyperlocal keyword mapping.
Neighborhoods, school zones, condo buildings, price bands, and the questions attached to them: property taxes, commutes, cost of living. One page per intent, no cannibalization.
Real estate SEO agency for agents tired of renting their own leads
Zillow, Realtor.com, and Redfin rank for the searches happening in your market, then sell those buyers back to you for a cut of your commission. A real estate SEO agency should land that traffic on your site instead, and agree the targets before it invoices you. Miss what we committed to and you get your money back.
The stakes
What portal dependency is really costing you
Around four in ten buyers begin their search online according to the National Association of Realtors, and virtually every buyer touches the internet before calling anyone.
The only question is whose site catches them.
Right now it is probably a portal. You buy the lead back, hand over a referral cut that can reach a third of your commission, and share it with two other agents who bought it too. Stop paying and the pipeline stops.
Sellers are the bigger miss. Someone searching what their house is worth in a named neighborhood is months from a listing appointment and worth more than any buyer lead. Almost nobody in your market writes for them.
What we build
What a real estate SEO agency should actually build
MLS# 2026-0909 · Status: ActiveProperty: your website · 7 features
FeatureStatus
Built
Neighborhood and community guides.
The pages portals cannot write because nobody there has walked the block. Comps, HOA rules, schools, what living there is actually like.
IDX and MLS cleanup.
An IDX feed spawns thousands of near duplicate listing pages that burn crawl budget. We set what gets indexed, what gets canonicalized, and which listings earn the right to rank, then apply RealEstateListing, LocalBusiness, and FAQ schema so search engines and AI answer engines can read your inventory.
Google Business Profile.
Categories, service areas, review velocity, posts, and Q&A for the office and for each agent chasing map pack visibility.
Buyer and seller content.
Valuation pages, relocation guides, first time buyer explainers, and monthly market reports with your own numbers in them.
Technical SEO.
Indexation control, internal linking, and Core Web Vitals on a site people open on a phone outside an open house.
Reporting that names the outcome.
Buyer leads, seller leads, valuation requests, and booked appointments tied to the pages that produced them.
By type
Realtor SEO looks different depending on who you are
Realtor SEO is not one template with the market name swapped out.
Solo agents.
Own a few neighborhoods completely instead of losing a whole city. Your name, your face, and the map pack do most of the work.
Teams.
Agent bios that rank on their own, plus enough content to feed every producer on the roster.
Brokerages.
Office pages, agent directories, and recruiting content without the duplication that quietly caps a large site.
Commercial real estate.
Submarket and property type pages, investor research, and a far longer buying cycle.
Luxury.
Thin search volume, huge transaction value, buyers who read your press before your listings.
Property managers and developers.
Vacancy driven local search plus the reputation work that decides whether anyone tours.
The honest answer
Can you actually outrank Zillow?
Not on “homes for sale in Phoenix”. A portal with decades of links owns that, and any agency promising otherwise is selling you a story. You win underneath it, on the hundreds of building, street, school zone, and cost of living searches portals fill with templates. Smaller volume, closer to a signed contract, winnable this year.
AI engines
How AI engines decide which agent to recommend
Buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews who the best agent in a neighborhood is, then act on the answer without loading a results page. Those systems recommend businesses they can verify: one consistent name, address, and phone everywhere, structured data stating what you sell and where, enough reviews to summarize, and mentions in publications the model trusts. Press is the strongest of those signals and the one your competitor’s SEO vendor cannot manufacture, which is why generative engine optimization is not a separate line item on our invoice.
Cost
What real estate SEO costs
Market rates run about $1,500 to $3,000 a month for an agent or small team, $3,000 to $6,000 for a brokerage build, and more across multiple offices or commercial portfolios. Larger SEO and GEO engagements with us land in the mid five figures to six figures annually. One extra closing covers months of serious work, and our prices are published rather than gated behind a form.
Why AceIt
Why real estate clients pick AceIt
The fear here is specific.
Twelve months of retainer, a dashboard showing rising impressions on keywords that never produced a call, one renewal, then a cancellation with nothing to show but a blog full of thin posts. The portal invoices kept clearing the whole time.
So we put the outcome in the contract. Deliverables, traffic and lead targets, and timelines are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Read the other proposals on your desk and count the refund clauses. They ask for six or twelve month lock ins and offer a free audit in exchange.
One nuance makes it real. We will never guarantee a ranking position, and any agency that does is misleading you. We guarantee the work and the agreed outcomes behind it: qualified organic traffic, share of search, AI citations, leads. That is why we scope hard before taking a real estate account, and why we turn some down.
You also get senior people instead of a junior account manager, replies in 1 to 2 hours, and one team running SEO, PR, and your website.
Listing agreement · the outcomeExclusive right to a refund
SignedDeliverablesagreed before kickoffTraffic and lead targetsagreed before kickoffTimelinesagreed before kickoff
If we do not deliver what we committed toYou get your money back
Read the other proposals on your deskRefund clauses: 0six or twelve month lock ins · a free audit in exchange
Never guaranteedA ranking positionthe work and the agreed outcomes behind it
Qualified organic trafficShare of searchAI citationsLeads
Senior peopleReplies in 1 to 2 hoursOne team: SEO, PR, your website
Proof
What we can prove today, and what we cannot yet
1M+Brand impressions for Vezbi on its U.S. push, every one earned rather than bought
50+Forbes placements across 12 plus industries
4,200+Visits one anonymized Forbes feature returned
DA 94Authority of the backlink it earned
Our work for Vezbi, a community super app, crossed 1 million brand impressions on its U.S. push, every one of them earned rather than bought. Behind the earned media side of what we do sit 50+ Forbes placements across 12+ industries, including one anonymized feature that returned 4,200+ visits, a 38% lift in branded search, and a DA 94 backlink. More case studies.
The fit
Who we take on
Under contractit fits
It fits agents, teams, brokerages, commercial firms, property managers, and developers who answer the phone, follow up fast, and want a lead source they own rather than rent.
Off marketnot a fit
It does not fit anyone who needs listings this week, shops on price alone, or wants a guaranteed number one position.
Questions
Asked before every real estate SEO engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Most agents and teams pay $1,500 to $3,000 a month, brokerages $3,000 to $6,000, and multi office or commercial programs more. Under about $750 a month you are usually buying automation. Whatever the number, the deliverables behind it go in writing and are backed by a refund.
Expect movement on neighborhood and long tail searches within 90 to 120 days, and meaningful lead volume between 6 and 12 months. Dense metros take longer than small markets. Editorial press shortens the curve, because earned links compound faster than directory links. The timeline goes in the agreement before kickoff.
Not on broad terms like “homes for sale” plus a city name. Yes on nearly everything else. Portals publish shallow templated pages for individual neighborhoods, buildings, school zones, and buyer questions, and they lose those searches to genuinely local content. Those searches convert better too, because the searcher has already picked an area.
IDX is the feed that pulls MLS listings onto your website. It matters because it can generate thousands of near duplicate pages that waste crawl budget and drag the whole site down. Handled properly, you index the listings worth ranking, canonicalize or block the rest, and apply listing schema so search and AI engines can read your inventory.
For most, yes. A portal lead costs money every time and stops arriving the day you stop paying. An organic lead comes from a page you own, which keeps producing after the retainer ends. It is worth it if you can wait two quarters for compounding results, and not if you need listings this month.
Ask for a real estate case study with lead volume and closings, not traffic charts from another industry. Ask who writes the content and whether they have ever seen your market. Ask who owns the site, the content, and the Google Business Profile when the contract ends. Then ask what happens if the results never come.
Next step
Find out which searches your market is losing
Send your farm area, your website, and the three agents outranking you. Within 1 to 2 hours you get a reply naming the neighborhood terms they own, what your IDX setup is doing to your crawl budget, and what we would fix first. Targets go in writing, backed by a 100% guarantee: you get the agreed results or your money back.
Targets go in writing, backed by a 100% guarantee: you get the agreed results or your money back