Case studies · three on file
Three projects, with the numbers attached
A community super app taken past 1 million brand impressions on organic PR alone, one earned Forbes feature and what it did to branded search, and a homepage we rebuilt before anyone asked. Every figure that still needs client sign off is marked, not rounded up.
Vezbi App: past 1 million brand impressions, on organic PR alone
Vezbi sells no user data and runs no algorithmic feed, and it launched into a category America had no word for. Targeted organic PR carried it past 1 million brand impressions and supported the U.S. expansion. Nothing sponsored, so the coverage worked for search too.
Vezbi launched in January 2023 into a category most American readers had no word for. Every reference point for a super app sat overseas, so a feature list was never going to earn U.S. coverage on its own. The sharpest difference, zero data selling and no algorithmic feed, was buried under everything else the app does. The job was to get journalists to care about the category before they judged the product.
Led with the privacy position instead of the feature list, so editors had a reason to write about Vezbi rather than simply announce it. Put the founder in the story: Henry Jan spent six years on R&D before launch, and a person is easier to profile than a product page. Translated “super app” for American newsrooms against habits U.S. readers already have. Kept every placement organic.
The campaign passed 1 million brand impressions and supported Vezbi’s expansion into the U.S. market. The momentum outlasted the launch cycle: the app still ships regular updates and holds 4.8 stars from 126 App Store ratings as of August 2026. A paid launch spike fades in a week. Earned coverage is still there when somebody searches the name three years later.
One earned Forbes feature, and a 38% lift in branded search
The client stays unnamed because the contract says so, and the numbers still hold. One earned Forbes feature produced 4,200+ visits to the article, a 38% lift in branded search, a dofollow backlink from a DA 94 domain, and 12 secondary pickups elsewhere in the press. No Paid Program label anywhere on the page.
Client name, sector, and headline withheld under NDA. The label on the page: none.
There are four ways onto Forbes.com and only one of them is earned editorial. Contributor deals, the Paid Program label, and licensed editions all leave a mark that a due diligence search finds later. The brief on every Forbes campaign is the same: an earned feature, nothing on the page that says paid, and a business number afterwards, not just a screenshot.
Story development first, so the piece had an angle a Forbes contributor would actually take. Then contributor matching, pitch and follow up until there was an answer, and amplification once the feature ran: onto the client’s site, into their search footprint, and into the sales deck. Targets and dates were agreed in writing before any of it started.
4,200+ visits to the article, a 38% lift in branded search, a dofollow backlink from a DA 94 domain, and 12 secondary pickups elsewhere in the press. That feature is now part of a running total of 50+ Forbes placements across 12+ industries, with most clients seeing a first opportunity within 4 to 8 weeks.
Two articles placed, and a homepage rebuilt before anyone asked
Two articles placed and published for the wildfire detection startup. Then, on our own time, we rebuilt their homepage as a concept: an origin film scrubbed by scroll, then a real time 3D scene running their sensor hardware. Not one word of their copy rewritten.
SensoRy AI’s origin story is the strongest asset the company owns, and it sat on an about page where almost nobody scrolls. Their sensors read the chemical signature of combustion long before a camera or a satellite sees smoke, which is close to impossible to feel from a screenshot and two paragraphs. A conventional startup homepage was flattening both the science and the story.
Rebuilt the homepage as one continuous scroll story, from preloader to footer. Turned the founding moment into a full screen film scrubbed by scroll. Built a real time 3D scene with sensor units modeled on their own hardware, running five stages from Quiet through Ignition, Detection, and Alert to Contained. Kept every word of their live copy, with reduced motion support and every animation replaying in both directions.
Two articles placed and published. On the concept, no traffic numbers, and none invented. What it measures is craft: one hand built file, zero words of their copy touched, and a five stage detection sequence rendered live in the browser, with a real engineering pass behind it rather than a pretty mock.
The honest version
What most PR and SEO case studies leave out
Most are a wall of percentages with no dates and no outlets. We would rather show three projects with the working shown, and mark every uncleared gap.
Editorial coverage is now the raw material Google, ChatGPT, Perplexity, and AI Overviews use to decide which brands to cite. It moves referring domains, share of search, and whether an AI answer names you.
So our digital PR and SEO and GEO campaigns run as one team, and the numbers above are reported together rather than in two decks.
The scoreboard
How we measure this work
Earned placements and outlet tier
Named, dated, editorial. Never a sponsored post dressed as press.
Qualified organic traffic and share of search
Not raw sessions, and not impressions standing in for a result.
AI citations
Whether ChatGPT, Perplexity, and Google AI Overviews name you in your category.
Pipeline movement
Demo requests, signups, revenue wherever you track it.
We never guarantee a ranking position; any agency that does is misleading you. We guarantee the deliverables, the outlet targets, and the timeline, and refund if we miss.
The clause
Why these case studies come with a refund attached
Case studies are the easiest page on an agency site to fake, which is why ours ends in a contract rather than a testimonial.
Placement targets, outlet tiers, deliverables, and timelines are agreed before kickoff. If we don't deliver what we committed to, on the timeline we committed to, you get your money back. Ask the last three agencies you spoke to for the same clause.
Senior people run your account, no junior account managers. We reply in 1 to 2 hours. PR, SEO and GEO, and web sit under one roof, so coverage feeds rankings.
Questions
What buyers ask about proof
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Digital PR earns editorial links and brand mentions from publications that already carry authority, the strongest ranking signal you can build without buying it. AI engines read those same articles when choosing which brands to cite, so one campaign lifts links, share of search, and AI citations together.
Coverage lands before rankings move. On our Forbes campaign, most clients see a first opportunity within 4 to 8 weeks. Meaningful search results take 6 to 12 months, and we plan on a 12 month roadmap. Links need indexing, and authority takes time to spread.
A named client, a number tied to a timeframe, and a method that could be repeated. A percentage with no duration tells you nothing, and neither does an anonymous "a leading retail brand." If it can't show what the coverage earned and what search did with it, skip it.
The commitment is. Placement targets, outlet tiers, deliverables, and timelines are agreed in writing before kickoff. If we don't hit what we committed to, on the timeline we committed to, you get your money back. No honest agency promises a keyword position, or that a journalist says yes.
Next step
Want your numbers on this page
Tell us what you sell and who buys it. What comes back is what the clients above saw before they signed: a target list with names on it, a timeline, and a price. In writing, before you pay anything.
Backed by a 100% guarantee: the agreed results or your money back