The agency still got paid every month. You are the one explaining it to the board.
So the outcome goes in the agreement. Deliverables, targets and dates are signed off before kickoff, and if we fail to deliver against that document, on the dates written into it, we refund you. We will not guarantee a specific ranking position, because nobody owns those and any agency selling them is misleading you. What we commit to is measurable growth in qualified organic traffic, share of search, and citations in AI answers, with the refund standing behind all of it. Take that clause into your procurement review and ask the other agencies bidding at $10,000 a month and up to match it.
You also get senior people on the account instead of junior account managers, replies in 1 to 2 hours, and PR, SEO and web run by one team, so the coverage we earn feeds your rankings and your AI citations at once. More at SEO and GEO services.