Money term mapping.
We separate the searches that book jobs (“roof replacement cost”, “emergency ac repair” plus your city) from the ones that only look busy, then map one page to each.
Contractor SEO agency that puts the result in writing
Homeowners find you in three places now: the map, the blue links, and whatever ChatGPT says when they ask who to call. A contractor SEO agency should win all three and agree the targets before it invoices you. Miss what we committed to and you get your money back.
The stakes
What a quiet phone actually costs you
A homeowner with water coming through the ceiling does not scroll.
They tap one of the first three map results and book whoever picks up. Roughly 97% of homeowners start on Google for home services, so the next twenty jobs in your area get decided in searches you never see.
Hence the swing. Booked solid in June, chasing bids in November, buying shared leads from Angi and HomeAdvisor that three competitors are calling too.
Month to month
What a contractor SEO agency actually does, month to month
Service and service area pages.
One per trade, one per town you truly serve, with click to call, financing, and license and insurance details.
Google Business Profile and the map pack.
Categories, services, service areas, photos, posts, Q&A, and duplicate removal. Most contractors lose the map on category choice alone.
Reviews.
Request flows tied to how your CSR already closes out a job, reply templates, steady velocity, no gating.
Proof content.
Project pages, before and after galleries, cost guides, and seasonal explainers homeowners read before they call.
Technical SEO.
Indexation, internal linking, LocalBusiness and Service schema, and Core Web Vitals on a site people open one handed in a driveway.
Call tracking.
CallRail numbers by page, tied to GA4 and your CRM, reported as booked jobs and cost per booked job, not sessions.
Trade by trade
SEO for contractors, trade by trade
SEO for contractors is not one playbook with the trade name swapped out. Search behavior changes with the job.
Roofing.
Storm driven demand and brutal competition on “roof replacement” plus city. Insurance claim content earns the links.
HVAC.
Two spikes a year, emergency intent between them. Same day and 24 hour terms need pages that load fast and dial in one tap.
Plumbing and electrical.
High volume, low ticket, decided on proximity and reviews. Map pack first, content second.
Remodeling and design build.
Six month consideration windows. Portfolio depth and pricing transparency sell long before the estimate.
General contracting and home building.
Long cycles, and buyers who check your press before your reviews.
AI answers
How AI engines pick which contractor to recommend
Homeowners ask ChatGPT, Gemini, Perplexity, and Google AI Overviews who to hire before they open a map.
Those systems retrieve businesses they can verify: one consistent name, address, and phone number everywhere, structured data stating what you do and where, enough reviews to summarize, and mentions in publications the model trusts. Press is the strongest of those signals and the one your competitors’ vendors cannot produce, which is why generative engine optimization is not a separate line on our invoice.
Cost
What it costs, and the math that decides it
Starter programs run about $1,500 to $3,000 a month, growth programs $3,000 to $6,000, and multi location or franchise work $6,000 to $15,000 and up. Standalone audits sit near $2,500 to $3,500. Below roughly $1,000 a month you are buying automated citations that cost more to clean up than they produced.
Now run it against a job. If a roof replacement nets you $12,000, a $3,000 program pays for itself on three jobs a year and the rest is margin. Our prices are published, not gated behind a form.
Vetting
How to vet a contractor SEO agency
Ask for a contractor case study with booked jobs and cost per lead, not traffic charts.
Ask who writes the content. If the answer is a tool, expect pages that read like every rival’s.
Ask whether call tracking is included and who keeps the numbers when you leave.
Ask who owns the site, the Google Business Profile, and the content when the term ends.
Ask what happens if the results do not come.
Why AceIt
Why contractors hand this to AceIt
The fear is not the monthly fee.
It is twelve invoices, a folder of reports nobody opened, a competitor still owning page one, and a renewal notice landing while the phone stays quiet.
Which is why the outcome lives in the contract, not the pitch. Deliverables, lead targets, and timelines are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Every agency on your shortlist will call a guarantee a red flag. They are half right. Guaranteeing a number one ranking is a scam and we will never sell you one, because positions are not ours to promise. Putting our own fee at risk against the outcomes we agreed is a different thing, and it is why we scope hard before taking the job.
You also get senior people instead of a junior manager, replies in 1 to 2 hours, and one team running SEO, PR, and your site rather than three vendors blaming each other.
The contract, not the pitchbefore kickoff
Agreed results or your money backDeliverablesLead targetsTimelines
One teamSEOPRYour sitethree vendors blaming each other
Proof
Proof before you sign anything
4,200+Visits one anonymized Forbes feature produced
38%Lift in branded search from that feature
DA 94Authority of the backlink it earned
12Secondary pickups, each a citation an AI answer can repeat
We cannot show you a contractor case study yet, so here is what we can show you. Vezbi, a community super app, cleared 1 million brand impressions expanding into the U.S., every one of them earned through organic PR. Our Forbes campaign has landed 50+ placements across 12+ industries, and one anonymized feature produced 4,200+ visits, a 38% lift in branded search, a DA 94 backlink, and 12 secondary pickups. That is the outreach engine behind your link building. More case studies.
The fit
Who this fits, and who it does not
Picks upit fits
It fits roofers, HVAC companies, plumbers, electricians, remodelers, restoration firms, and general contractors who answer the phone and quote fast. Franchise groups too, and owners still running everything themselves. Local search sits under all of it.
Voicemailit does not
It does not fit anyone who needs leads this week, lets calls go to voicemail, or shops on price alone.
Questions
Asked before every contractor SEO engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
A contractor SEO agency makes your company appear when homeowners in your service area search for the work you do. That means keyword mapping to booking terms, service and city pages, Google Business Profile and map pack optimization, reviews, technical fixes, project content, earned links, and call tracking that ties rankings to booked jobs.
Most contractors pay $1,500 to $3,000 a month for a starter program, $3,000 to $6,000 for full growth work, and $6,000 or more across multiple locations. One time audits run about $2,500 to $3,500. Anything under $1,000 is usually automation. We publish our rates, and a refund sits behind every target we agree to.
Expect movement on map pack and long tail terms in 90 to 120 days, and meaningful lead volume between 6 and 12 months, faster in smaller markets and slower in dense metros. A press placement can lift branded search within days of publication, which is why we run coverage alongside the technical work rather than after it. The timeline is agreed in writing, and missing it triggers the refund.
For most, yes. Search leads close far better than bought lists, roughly 14.6% against 1.7% for outbound, because the homeowner has already decided they need the work. Divide your monthly fee by the profit on one average job. If a single roof or remodel covers the retainer, everything past that is margin you keep owning.
Ads win on speed, SEO wins on cost over time. Google Ads puts you in front of emergency searches tomorrow at a rising cost per lead that ends when the budget does. SEO takes months, then keeps producing calls with no click fee. Most contractors run ads for cash flow while organic rankings build underneath.
Local SEO for contractors is the work that gets you into the three map results nearest a searcher: an optimized Google Business Profile with the right primary category and service areas, consistent name, address, and phone details everywhere, review volume and velocity, city and service pages, and local links. Without it, a perfect website stays invisible.
Next step
Find out why the calls are going to someone else
Send your trade, your service area, and the three competitors outranking you. You get a reply in 1 to 2 hours with the terms they own, what your Google Business Profile is missing, and what we would fix in the first 30 days. Targets go in writing, backed by a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back