Account and catalog audit.
Seller Central or Vendor Central review, indexation checked term by term and ASIN by ASIN, suppressed listings, catalog health, hijacker exposure, and SKU prioritization by margin rather than alphabet.
Amazon SEO agency for brands done renting their own rankings
We’re an Amazon SEO agency for sellers whose ad budget is propping up rank that organic should be holding. We rewrite listings around the terms that convert, fix indexing across the catalog, and run Amazon PPC as the research engine behind both. Targets go in writing before kickoff, backed by a 100% guarantee: the agreed results or your money back.
The stakes
What page two costs you every month
Three things happen at once while your ASIN sits below the fold.
ACoS climbs, because ads are paying for placement you don’t own. Sales velocity flattens, which tells Amazon you belong where you are. And a competitor with a worse product and a better listing banks review volume you’ll spend a year catching up to.
Then there’s the agency version of the problem. You sign a retainer, wait six months, and get a report with a ROAS number that looks healthy because much of the spend chased your own brand name. Organic rank never moved. The retainer did.
Two engines
Amazon SEO is not Google SEO
Amazon’s ranking system is a sales engine, not a library.
Relevance gets your product indexed; conversion history and sales velocity decide where it sits. Backlinks and domain authority buy nothing inside the marketplace.
A team that only knows Google writes elegant copy that never indexes. Our Amazon work sits beside our ecommerce practice and borrows none of its playbook.
| Dimension | Amazon | |
|---|---|---|
| What ranks | A page | A product, at ASIN level |
| What decides it | Links, authority, content depth | Conversion rate, sales velocity, relevance, reviews |
| Where keywords live | Titles, headings, body copy | Title, bullets, description, backend search terms |
| What sinks you | Thin content, slow pages | Suppressed listings, weak main image, thin backend terms, stockouts |
| What you win | Traffic you still have to convert | Units sold |
Services
What our Amazon SEO services cover
Amazon listing optimization.
Title, bullets, and description rewritten for shoppers and the algorithm, backend search terms rebuilt, image stack and video reworked, A+ Content and Premium A+ Content, brand storefront design.
Keyword research from marketplace data.
Helium 10 and Jungle Scout for the map, your own search term reports for the truth. Terms that get clicks and terms that get orders are different lists.
Amazon PPC management.
Sponsored Products, Sponsored Brands, and Sponsored Display, with bid management, negative keyword hygiene, and ACoS and TACoS targets agreed in advance.
Reviews, ratings, and conversion.
Compliant review generation, pricing and image testing, and Q&A content that answers the objection killing your conversion rate.
Reporting that ends in units.
Indexed keyword count, organic rank movement, organic share of sales, Best Sellers Rank, TACoS. Not impressions.
Demand off the marketplace counts too, because buyers meet your brand elsewhere first.
One loop
The search term loop that ties Amazon PPC to your listings
Most agencies keep the copywriter and the media buyer in different rooms, on different invoices. Ours are the same team on the same call, running one loop:
- 1
Ads find the language.
Search term reports show the exact queries that produced orders, not the ones a keyword tool guessed at.
- 2
The listing absorbs it.
Top converting terms go into the title and bullets. The long tail goes into backend search terms, where competitors leave money sitting.
- 3
We verify indexing.
A term your ASIN isn’t indexed for cannot rank, however well the copy reads. We check, then fix.
- 4
Rank tells us what worked.
Tracking shows which rewrites moved position, so the next round is evidence, not opinion.
- 5
Spend shifts.
Terms holding organic position get their bids cut and the budget moves to the next tier. TACoS falls as organic carries more of the sales.
Ads should buy research and headroom, not permanent rent.
AI shopping
Rufus, Alexa for Shopping, and the buyers who never open Amazon first
Amazon now puts an AI assistant between the shopper and the search box.
Ask it which option suits a small apartment or a sensitive stomach, and it answers from your listing copy, reviews, and Q&A. Keyword soup reads as noise to that system. Specific attributes and plain answers read as a recommendation.
Off the marketplace the shift is bigger. Shoppers ask ChatGPT and Google AI Overviews for the best product in a category and get a shortlist built from publications those models trust. No listing rewrite buys a place on that list. Earned coverage does, which is why we run PR, SEO and GEO under one roof.
The engagement
How we run it
- 01
Audit and baseline, weeks one and two.
We pull your catalog, search term reports, and rank data, then record where every revenue SKU stands today.
- 02Guarantee attached
Targets in writing, before kickoff.
Deliverables, timelines, and the metrics we’re accountable for go on paper. The guarantee attaches to that document.
- 03
Build, from month one.
Rewrites sequenced by revenue at risk, indexing fixed as we go, ads restructured in parallel so data feeds the copy immediately.
- 04
Report monthly, reset quarterly.
Organic share of sales, indexed terms, rank movement, TACoS, then fresh priorities.
Why AceIt
Why brands choose AceIt as their Amazon SEO agency
You’ve seen the pitch: guaranteed page one in 90 days.
Nobody can sell you a position in Amazon’s results, and an agency promising rank is either guessing or planning to buy it quietly with your ad budget. We commit to the part we control. Deliverables, terms, and timelines are agreed before kickoff, and if we don’t deliver what we committed to on the timeline we committed to, you get your money back. A 100% guarantee on every engagement.
PR, SEO and GEO, and web run as one system here, so coverage earned off Amazon feeds the branded demand landing on your listings.
| Dimension | Typical Amazon agency | AceIt |
|---|---|---|
| If it doesn’t work | The retainer is already spent | You get your money back |
| The headline metric | ROAS, padded with branded search | Organic share of sales and TACoS |
| Listing copy and bids | Two teams, two invoices | One team, one call |
| Pricing | Quoted after three calls | Published before you call |
| Who touches the account | A junior account manager | Senior people only, replies in 1 to 2 hours |
Proof
Proof, with the caveats attached
50+Forbes placements across 12+ industries
4,200+Visits one anonymized feature produced
38%Lift in branded search from that feature
DA 94Authority of the backlink it earned
Our PR work earned over 1 million brand impressions for Vezbi, a community super app, during its U.S. expansion, and every one of them came from organic PR. Our Forbes program has secured 50+ placements across 12+ industries, and one anonymized feature produced 4,200+ visits, a 38% lift in branded search, a DA 94 backlink, and 12 secondary pickups. Clients have been featured in USA Today Network, Daily Mail, Mashable, Entrepreneur, Inside Retail, and Sourcing Journal. We attach timeframes, because a percentage without one is marketing.
The fit
Who this fits
Add to cartit fits
Brand registered sellers doing real volume, from a few hero SKUs to catalogs in the thousands. FBA and FBM. Supplements, home goods, pet, apparel, tools, electronics, and brands that also sell on their own store.
Currently unavailableit does not
It doesn’t fit a single ASIN launched last week with nine reviews, or anyone shopping for a $99 listing rewrite. If your bigger gap is awareness rather than rank, start with consumer coverage.
Questions
Asked before every Amazon SEO engagement
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Market rates run roughly $1,000 to $3,000 for a full listing package and $2,000 to $10,000 a month for managed retainers, with freelancers rewriting single listings for a few hundred dollars. Our SEO engagements sit in the mid five figures to six figures a year by catalog size and ad spend, published before you get on a call.
It makes your products findable and buyable inside Amazon’s search results. That means keyword research from marketplace data, listing optimization across title, bullets, description, backend search terms, images, and A+ Content, indexation and catalog fixes, review and conversion work, PPC management feeding the organic plan, and reporting on rank and sales share.
Indexing fixes can move rank within days, because the algorithm reacts to sales velocity quickly. Listing rewrites usually show up in conversion rate inside two to four weeks and in organic position over one to three months. Gains against entrenched category leaders take longer. We plan to a 12 month roadmap and report monthly.
A rebuilt title, bullets, and product description written for the terms that convert, backend search terms filled properly, an image stack that answers objections before the shopper scrolls, video where it earns its place, A+ Content, and an indexing check to confirm Amazon registered every term you paid for.
Yes, and running them separately is why most programs stall. Amazon PPC produces the search term data that tells you which keywords deserve space in your listing, and it buys the early sales velocity organic rank feeds on. Rank then lets you cut bids on terms you already hold, which is how TACoS comes down instead of creeping up.
A10 is the name sellers use for the current generation of Amazon’s product ranking system, the successor to A9. Amazon doesn’t publish the mechanics, but the observed shift is toward buyer behavior: conversion rate, sales velocity, and organic sales weigh heavier, while ad driven sales and keyword stuffing carry less.
Next step
Send us three ASINs and we’ll show you what’s leaking
Send your three highest revenue ASINs and a recent search term report. You’ll get a reply in 1 to 2 hours with the converting terms you aren’t indexed for, what we’d rewrite first, and what we’d put in writing. Backed by a 100% guarantee: the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back