Technical SEO.
Crawl and indexation cleanup, site architecture, redirect mapping, Core Web Vitals at LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1, and medical schema: MedicalOrganization, Physician, Review, FAQPage.
Most healthcare SEO agency contracts sell activity: an audit delivered, blogs published, rankings reported. We agree the patient outcomes first, put them in the contract, and refund you if we miss them.
The stakes
A patient with a swollen knee no longer calls a cousin for a referral. They type “orthopedic surgeon near me” at 9pm, skim a map, read four reviews, and book with whoever looks credible.
Roughly three quarters of patients research a provider online first.
The practice two miles away is not better than you. It has a complete Google Business Profile, condition pages written the way patients describe symptoms, and enough authority that Google trusts it with a health question. You get the gaps in the schedule.
Every month
Crawl and indexation cleanup, site architecture, redirect mapping, Core Web Vitals at LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1, and medical schema: MedicalOrganization, Physician, Review, FAQPage.
Provider pages with credentials, location pages per clinic, service line pages, then condition and treatment pages, each mapped to patient intent: urgent, planned, chronic, referred, second opinion.
One optimized Google Business Profile per address, correct primary categories, consistent name, address and phone data, citations on Healthgrades, Zocdoc, Vitals, WebMD, RateMDs, Doximity and Yelp, plus review requests your front desk can run.
Buyer intent keyword research, a content gap analysis against the practices outranking you, topic clusters, internal linking, and clinical review with the physician named on the page.
The part almost no medical SEO agency does properly. See below.
Qualified organic traffic, map pack visibility, calls, booked appointments, cost per acquired patient, share of search.
AI answers
Ask ChatGPT, Perplexity, Gemini or Google AI Overviews for a good dermatologist nearby and you get a short list with no map and no ads. Those systems cite sources they can verify. Getting named takes entity first content, structured data stating your specialties and locations, identical details everywhere you appear, and mentions in publications the models trust. We build that in rather than billing generative engine optimization separately.
Practice sizes
SEO for doctors at this size is won locally: one profile, one strong site, condition pages for what you treat, reviews. Most agencies either price you out or hand you a template.
Several locations and providers chasing the same terms, where page architecture stops being optional.
Urgent care networks, behavioral health and recovery centers, telehealth brands, and platforms backed by private equity: governance, templates that scale, reporting your board accepts.
Adjacent verticals: dental SEO, med spa and aesthetic SEO.
The first quarter
Technical audit, competitor teardown, and a benchmark for every term that books appointments.
The 12 month roadmap, plus the written targets and timelines your guarantee rests on. You approve it before anything ships.
Fixes, page architecture, profiles, schema, first content wave, first press pitches.
Content, coverage, links, AI citation tracking, reporting tied to booked patients, not impressions.
The cost
Most agencies hide this. Solo practices typically pay $750 to $1,500 a month, groups $1,500 to $5,000, organizations with many locations $3,000 to $8,000, and health systems or management services organizations $10,000 to $25,000. Anything near $500 buys automated directory submissions and recycled blogs.
AceIt SEO engagements run mid five figures to six figures annually, published at the pricing page. If PR joins the plan, Forbes campaigns are scoped and priced in writing before kickoff. Model the return first at the ROAS calculator.
Why AceIt
Ask a practice administrator what went wrong with the last agency and you rarely hear a complaint about price.
You hear about twelve invoices paid, no coverage anyone can point to, no movement on the terms that fill the schedule, and the same three practices in town still taking the calls.
So the outcome goes in the contract. Deliverables, targets and timelines are agreed before kickoff, and if we do not deliver what we committed to, on the timeline we committed to, you get your money back. Every other agency on your shortlist will explain, somewhere on their site, why results cannot be promised. There is exactly one part of that we agree with: nobody honest sells you position one, because that ranking is not ours to sell. What we do sell is growth in qualified organic traffic, share of search, booked appointments and AI citations, with a refund behind each one. Senior people, no junior account managers, replies in 1 to 2 hours.
Proof
The campaign we can attach the clearest numbers to is Vezbi, a community super app our PR work carried past 1 million brand impressions during its U.S. expansion, every one of them earned organically, the Vezbi case study. Our Forbes program has secured 50+ placements across 12+ industries; one anonymized feature produced 4,200+ visits, a 38% increase in branded search, a backlink from a domain rated 94, plus 12 secondary pickups. More at case studies.
The fit
It fits practices with capacity to fill, groups adding locations, and clinical leaders willing to review content monthly, because reviewed medical content outranks anonymous medical content.
It does not fit anyone who wants a number one ranking promised for next month, will not let a clinician near the copy, or is buying purely on price. If patients are not your buyer, start at healthtech PR or B2B SEO.
Questions
Anything else, email [email protected] and it comes back in 1 to 2 hours.
Most practices pay $1,500 to $5,000 a month. Solo physicians start near $750 to $1,500, groups with several locations reach $3,000 to $8,000, and health systems run $10,000 to $25,000. AceIt engagements run mid five figures to six figures annually, every deliverable backed by a refund.
Health pages sit in Google’s Your Money or Your Life category, judged hardest on experience, expertise, authoritativeness and trustworthiness. That means named clinical authorship, credentials, sources and review dates, plus provider level competition, medical schema, directories such as Healthgrades and Zocdoc, and analytics that never capture protected health information.
First movement typically appears in 90 to 120 days as technical fixes land, profiles improve, and map pack positions shift. Compounding growth in qualified organic traffic and booked appointments takes 6 to 12 months. That timeline goes into your agreement, and missing it triggers your refund.
For most practices, yes. The demand already exists in your area, and search decides who receives it. Paid ads stop producing the hour you stop paying, while rankings and earned coverage compound. The economics hinge on case value: one recovered procedure often covers a quarter of retainer.
HIPAA restricts what leaves your site, not whether you can rank. Patient stories and reviews need written authorization before publication. Tracking pixels on booking and symptom pages can transmit protected health information, so appointment funnels need careful configuration and any vendor touching that data needs a Business Associate Agreement in place.
Yes. Every address staffed during posted hours earns its own Google Business Profile, mapped to its own landing page with unique details, providers and directions. One shared profile across twelve clinics gives away eleven chances at the local map pack. Practitioners with their own patients can hold practitioner profiles too.
Next step
Send your website, your city, and the two competitors outranking you. Within 1 to 2 hours you get what is broken technically, which patient searches you are losing, and what we would fix first. Targets go in writing, backed by a 100% guarantee: you get the agreed results or your money back.
Every engagement carries a 100% guarantee: you get the agreed results or your money back