AceIt Agency helps founders, executives, and brands earn authentic Forbes coverage through earned media — not pay-to-play placements. We pitch real stories to real journalists.
You've seen the DMs. "Get featured in Forbes for $1,000." You've seen agencies promising "guaranteed" Forbes articles. Here's what they don't tell you:
Most of those placements are either Council Posts (pay-to-play membership content labeled as such), BrandVoice (sponsored content starting at $50,000), or contributor articles that carry little editorial weight — and sometimes get removed in Forbes audits.
None of that is the same as a journalist at Forbes choosing to feature your story because it genuinely matters.
We identify the angle Forbes journalists actually want — the intersection of your expertise and what's trending editorially right now.
We research and target the 5-10 Forbes contributors and staff writers who cover your niche. Personalized pitches for each.
We write and send pitches in the exact format contributors respond to. We handle all follow-up, interview prep, and quote coordination.
Once your Forbes feature goes live, we maximize its impact — social amplification, SEO integration, and repurposing across channels.
A bootstrapped HR-tech founder needed credibility for a Series A raise. We secured a Forbes feature on their counterintuitive hiring strategy.
A DTC brand in sustainable fashion wanted top-tier press. We landed an earned feature in Forbes Retail covering their supply chain innovation.
A healthtech startup needed authority ahead of a product launch. We secured a Forbes feature that became the centerpiece of their launch PR kit.
Client names anonymized per NDA. Case study details available upon request during strategy call.
| Feature | Earned Editorial (AceIt) | Forbes Councils | BrandVoice |
|---|---|---|---|
| Cost | From $12,000 (AceIt campaign fee — no placement fee to Forbes) | $2,500 - $5,000/year + initiation | $50,000 - $600,000+ |
| Labeling | No label — regular editorial article | "Council Post" + membership disclosure | "BrandVoice — Paid Program" |
| Credibility | Highest — fully earned, editorially independent | Moderate — increasingly recognized as pay-to-play | Lower — clearly labeled as sponsored content |
| SEO Value | Strong dofollow backlink from editorial page | Indexed on Forbes.com with "Council Post" tag | Indexed with sponsored labeling |
| Content Control | Journalist writes the story (we prepare you) | You write (within guidelines, 1/month max) | Full control over narrative |
| Best For | Maximum trust, credibility & SEO value | Regular Forbes.com publishing presence | Enterprise brands with big budgets |
At AceIt Agency, we focus exclusively on earned editorial coverage — the first column. That's where real credibility lives.
You understand the landscape. Now let's build the pitch that gets you in.