When Temu set out to make "Shop Like a Billionaire" a household phrase, the media push had to match the ambition. Here's what that looked like.
Temu's "Shop Like a Billionaire" campaign introduced a new way to shop to the mainstream. Our job was to help the story travel.
Temu was one of the fastest-growing shopping platforms in the world — and growth at that speed needs mainstream awareness and trust to keep compounding. The "Shop Like a Billionaire" campaign needed media reach to match.
Over 500 million in audience reach and more than 100 million brand impressions, driven by strategic PR and organic media placements across the campaign.
Schedule a strategy call and we'll talk through your goals — with placement targets and timelines agreed in writing, backed by our 100% guarantee-or-refund policy.