Case Study · Temu
Half a billion people, one campaign.
When Temu set out to make “Shop Like a Billionaire” a household phrase, the media push had to match the ambition. Here’s what that looked like.
0
Total audience reach
across the campaign
0
Brand impressions from strategic PR
and organic media placements
The campaign at a glance
Temu’s “Shop Like a Billionaire” campaign introduced a new way to shop to the mainstream. Our job was to help the story travel.
The challenge
Be everywhere, fast
Temu was one of the fastest-growing shopping platforms in the world — and growth at that speed needs mainstream awareness and trust to keep compounding. The “Shop Like a Billionaire” campaign needed media reach to match.
The result
Reach at campaign scale
Over 500 million in audience reach and more than 100 million brand impressions, driven by strategic PR and organic media placements across the campaign.
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